Singapore – Adtech company PubMatic has promoted Emily Yri, currently the marketing director for APAC, to the role of vice president of international marketing. Her new remit includes the management of marketing for PubMatic in Europe and the Middle East, as well as running the APAC regional marketing operations.
Yri remains to be based in Singapore, where she joined PubMatic in 2019 to help expand the company’s operations in Southeast Asia, India, Korea, China, Japan, Australia, and New Zealand.
Speaking of her new position, Yri said, “I’m excited to take on this new role as we look to drive more coordination and innovation across our international markets. By aligning multiple markets with our global goals we can achieve outsized results.”
She added, “I am looking forward to amplifying the amazing work being done by our APAC and EMEA marketing team and working closely with regional commercial teams as we continue to strengthen relationships with some of the industry’s leading global brands.”
Meanwhile, Johanna Bauman, chief marketing officer at PubMatic, has expressed how Yri has been vital to PubMatic’s global marketing team.
“The entire PubMatic global organization has benefited from her successful campaigns and initiatives in the Asia-Pacific region, especially her work in key areas such as CTV and mobile advertising. I’m looking forward to seeing Emily expand her impact and put her expertise to play on a global scale,” Bauman said.
In December last year, PubMatic appointed Jona Oboza as its new country manager for Southeast Asia and Korea. This comes months after the company launched a playbook on how mobile app publishers can capture increased brand spend.
