Paris, France – Multinational advertising and public relations company Publicis Groupe kicked off 2024 with a one-to-one AI-powered New Year’s wish film sent to 100,000 of its employees worldwide.
In this project, a hundred thousand individually tailored films were sent to the company’s team members all over the world. Powered by AI, the campaign is a first-of-its kind experiment that pushes the boundaries of AI video creation, storytelling, and personalisation at scale.
The film contains a New Year’s message from Arthur Sadoun, Publicis Groupe’s chairman and CEO. However, in a unique twist, he is also joined by his AI twin, the AI Directoire+, and the AI double of Maurice Lévy, the chairman of the supervisory board of Publicis Groupe.
By utilising the company’s platform, Marcel, the team behind the campaign gathered and connected the information of all its employees at Publicis who have contributed to its growth and success. The personalised ‘thank you’ films were also crafted to align with the team members’ interests and passions.
Among those who got the unique thank-you film was Eva, a sport-loving Groupe managing partner living in Austria. In the film, chief strategy officer Carla Serrano’s AI double is seen mountain climbing and playing different types of sports while she and Arthur, with Eva’s name tattooed in his arms, deliver their thank-you message.
Gabi, an adventure-seeking business lead from Sao Paulo, also received the well wishes, this time from Arthur sipping coffee from a mug with Gabi’s name and Maurice wakeboarding.
Other thank-you films also featured some of Publicis Groupe’s top executives, including CEO of France Agathe Bousquet’s AI gaming and skateboarding, CEO of Publicis Sapient Nigel Vaz dancing, and CEO of Publicis Media Dave Penski doing parkour stunts.
This and the thousand more films were Publicis Groupe’s way to express their gratitude for those who were instrumental in growth as they secured their position in the market in 2023.
