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Publicis Groupe’s Digitas, Razorfish appointed by SingHealth to enhance digital experience

Teddy Cambosa - May 11, 2023

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Singapore – Publicis Groupe’s Digitas and Razorfish in Singapore have been appointed by SingHealth to revamp its websites and enhance the brand’s digital experience capabilities.

This revamp aims to improve SingHealth’s digital experience for its patients through its group of websites and enhance its digital web infrastructure to enable personalised user experiences. 

Both agencies will work closely with SingHealth to deliver a comprehensive digital strategy supporting the organisation’s aim to provide holistic healthcare services to its patients. 

Through the appointment, Digitas and Razorfish will be responsible for building a new parent website and migrating individual institution websites to the Adobe Experience Manager platform. 

Moreover, both agencies ran this pitch in collaboration with Adobe Consulting Services, and the win strengthens their commitment and capabilities in the platform world. Digitas Singapore was also awarded the UX/UI project. 

For Kathryn Ng, deputy group chief communications officer at SingHealth, they aim to create a more user friendly and personalised digital experience for their patients, caregivers and the public, and thus help make their healthcare journey more easier.

“We are also working to establish our websites as a rich medical information resource, and, an even more engaging and interactive platform, to empower users to take charge of their health and stay well through the ages,” she said.

Meanwhile, Stefanie Liew, general manager at Digitas Singapore, commented, “We are thrilled to take on this important initiative for SingHealth and are dedicated to creating a digital experience that significantly improves patient care and positively impacts their healthcare journey.”

Lastly, Rakesh Bhandari, senior vice president at Razorfish, said, “Healthcare is shifting towards a more user-oriented design, and the combination of these elements has the power to create a seamless, intuitive, and elevated digital experience for SingHealth’s patients. We are excited to be part of this journey and leverage these elements to propel SingHealth forward.” 

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