Manila, Philippines – Publicis Media Philippines has announced the appointment of Liam Capati as its new chief media officer. In his new role, Capati will focus on accelerating the growth of the media practice and driving consumer engagement for clients of Publicis Groupe.
He recently came out of a four-year stint with technology giant Meta, where he was the head of media for the Philippines, Indonesia, Malaysia, and Vietnam.
Capati comes with extensive industry experience, deep understanding of critical market trends and developments especially on platforms, and expert capabilities to navigate the evolving new world of media spanning data, social, and commerce.
He started his career with Starcom as a student resident and joined full-time after graduation. With his exemplary work ethic and time-tested skills, he grew through the ranks rapidly in his more than 6 years with the agency.
Speaking on his new role, Capati said, “Coming full circle, I am delighted to be back where it all started – I genuinely look forward to helping build the next era of communications and media in the Philippines together with the leadership team at Publicis Groupe Philippines.”
Meanwhile, Raymond Arrastia, chairman of Publicis Groupe Philippines, commented, “It is great to have Liam back on our team. With his solid background and digital-first experience, we are confident he can effectively harness the power of data and technology in media to deliver the best possible solutions to our clients, brands, and businesses.”
The current agency leads of PGP Media include Miko Manolo, Cat de Leon-Vinuya and Christine Borillo; who will report to Capati and design the future of Publicis Media in the market together.
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