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PropertyGuru unveils new brand positioning centred on guidance to everyone

PropertyGuru unveils new brand positioning centred on guidance to everyone
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Singapore – Southeast Asian property technology company PropertyGuru has announced its new brand repositioning that is centred around guidance to everyone in the property journey – including property seekers, sellers, agents, developers, banks, valuers, and city planners.

The new brand positioning–‘Where every step of your journey will be guided by Guru’–reflects PropertyGuru’s vision to be a trusted advisor. It echoes the Group’s mission to help property seekers, sellers and owners make confident property decisions, beyond ‘property search’.

PropertyGuru also introduced a new enterprise brand, ‘PropertyGuru For Business’ as it doubles down on innovative solutions that will guide its property enterprise partners to achieve their business goals. ‘PropertyGuru For Business’ unifies PropertyGuru’s business-to-business (B2B) offerings and is designed to guide enterprise clients such as property developers, agencies, banks, valuers, and policy/city planners. 

Other proprietary solutions including PropertyGuru Finance, DataSense, ValueNet, FastKey and event solutions, PropertyGuru For Business will deliver synergies by leveraging data and technology, to help all enterprise clients tap into new growth opportunities and optimise efficiency. 

Hari V. Krishnan, chief executive officer and managing director at PropertyGuru Group, said, “As Southeast Asia’s market leader, the Group is acting upon the responsibility of helping everyone in their property journey make more confident decisions. We will be the infrastructure through which anyone seeking or selling property can make confident property decisions because every interaction is upheld by principles that create trust between users.” 

He added, “That infrastructure is the ‘Property Trust Platform’. We are introducing data solutions that bring transparency, use our innovations in technology to deliver efficiency and digitise property buying and selling, as we guide all our stakeholders on their property journey.”

Meanwhile, Remona Duquesne, director of brand at PropertyGuru Group, added, “Our brand repositioning reflects a strategic pivot into the Group’s new phase of growth outlining our value proposition that the Group offers, beyond search. We want to be right there at every step of the property journey, providing guidance in a market that is filled with complexity, mistrust, and anxiety. We will be that guide.” 

She added, “The brand repositioning sees a new narrative that better reflects our evolution. We will also enhance the experiences created across all platforms, from our offline presence to website, apps, and social platforms.”

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