Singapore – Accenture has announced that its marketing arm Accenture Interactive will now go to market as Accenture Song. The move reflects the company’s post-pandemic services which reinvent customer connections, sales, commerce, and marketing, as well as business innovation, to fulfil customers’ increased demand for business success through ongoing customer relevance in today’s fast-paced world.
Accenture said Accenture Song will convey an enduring and universal form of human craft, connection, inspiration, technical prowess, and experience to unleash the imagination and ideas of its people to produce practical results and build on Accenture’s longstanding culture of transformation.
Accenture Song has been working with companies Coinbase, General Mills’ Blue Buffalo, and Shiseido, and is also collaborating with Capri Holdings, a global fashion and luxury group that includes iconic brands such as Versace, Jimmy Choo, and Michael Kors, to translate its rich in-store luxury shopping experience to digital.
David Droga, CEO and creative chairman at Accenture Song, shared that Accenture Song symbolises the post-pandemic growth journey they’re on with their clients.
“Since its infancy, Accenture Interactive has helped clients build and grow their business by being experience-led. Today’s needs are strikingly different. To capture the next waves of growth, businesses now need to operate at the speed of life, perpetually demonstrating their relevance to their customers, their people and the world at large,” Droga said.
“We have the best talent in the business — people who will help shape the futures of many industries. Combining the forces of creativity and technology helps us not only see problems differently but also solve them with simplicity and scale. As Accenture Song, our opportunities are boundless, both for our clients and for our people,” Droga added.
Julie Sweet, chairman and chief executive officer of Accenture, commented, “The pandemic fundamentally changed how B2C and B2B companies must engage with customers and employees; the speed at which they need to operate and innovate; and the opportunities to create new products, services and growth models.”
Sweet added, “The companies that will lead in the next decade will undertake total enterprise reinvention, and Accenture Song is uniquely operating at the intersection of creativity, technology, intelligence and industry to help our clients reinvent connections and meaningful experiences, including in the metaverse continuum, sales, commerce, marketing and new business platforms. From idea to build to operate with strategic managed services, we are enabling our clients to access ideas, talent and results much faster.”
The company said their more than 40 acquisitions from over the past decade will begin to go to market as Accenture Song to strengthen their synergies in product innovation, experience design, marketing and commerce. While, Droga5 will continue to operate under its own brand name.