Tag: Peugeot

Singapore – European automobile company PEUGEOT announced that it has appointed Accenture Song, the tech-powered creative group of Accenture, as its global creative agency of record from January 2024, as part of a competitive pitch.

Aiming to be the electric vehicle (EV) leader in Europe by 2025, PEUGEOT has consolidated all its global advertising communications, across Europe, Middle-East-Africa, South America, Mexico and Asia Pacific into Accenture Song.

Accenture Song is mainly tasked with helping to enhance familiarity and appeal to the brand and its wide EV line-up for a new younger, global audience with creative communications across all channels.

The first campaign will be a full-360 integrated launch of the all-new Electric Fastback SUV E-3008 in early 2024. It will be followed by supporting activities for the reveal of the new E-5008, as well as further launches yet to be revealed.

Phil York, head of PEUGEOT marketing & communications, said, “Over the last few years, we’ve seen dramatic and fast unfolding step-changes in the automotive industry and customer expectations. This rapid pace of change requires bold thinkers, and we’re thrilled to be partnering with Accenture Song to help us on our journey of transformation into a 100% electric brand that sets new benchmarks for alluring design, driving pleasure and tech.”

Meanwhile, David Droga, chief executive officer at Accenture Song, commented, “Together, PEUGEOT and Accenture Song aim to do something new and different. PEUGEOT has an exciting opportunity in the electric category to define their products and services with a distinctive and human approach, emotionally connecting with a new generation of drivers.” 

“I believe our tech-powered creatively driven model that’s fuelled by our collective ambition will support PEUGEOT in the vision of becoming a true tech mobility company,” he added.

Karachi, Pakistan — Automobile company PEUGEOT has officially launched operations in Pakistan through its exclusive partner Lucky Motor Corporation in Karachi. The partnership commenced with the opening of eight 3S dealerships that offer sales, after-sales and other services in six cities namely Islamabad, Lahore, Faisalabad, Sialkot and Gujranwala.

The tie-up also aims to facilitate the creation of state-of-the-art assembly facilities in Karachi to boost employment, localization and local automotive industry in Pakistan and enhance the internationalization of PEUGEOT.

PEUGEOT is an inventive brand that has been a pioneer in the automotive industry for over 200 years guided by its brand values; ‘Allure, Emotion and Excellence’, which represent sharp design, intuitive driving pleasure and uncompromising quality. With its entry into Pakistan, these values will be upheld as the brand strives to provide the market with the latest innovations and mobility solutions.

Linda Jackson, CEO of the PEUGEOT brand, said, “We are delighted with this partnership. This will be the first time a European car is assembled in Pakistan and we are excited to work with Lucky Motors to support employment, localization and the local automotive industry in the country. Internationalization is a key focus for PEUGEOT, with the B and C segment SUV growth in Pakistan, representing a great opportunity for us. This is also bolstered by the evolution of the legislation of the country towards electrification which is fully in line with our own strategy.”

Simultaneously, Samir Cherfan, chief operating officer of Stellantis Middle East and Africa, commented, “We are excited to embark on this journey in Pakistan with our new partner, Lucky Motor Corporation. We see tremendous potential and opportunity for PEUGEOT in Pakistan and are looking forward to serving customers in this exciting market.

Lucky Motor Corporation is a subsidiary of the Yunus Brothers Group, which has a legacy spanning over five decades. Yunus Brother Group’s robust and dynamic approach has enabled it to gain considerable market share in the Pakistani automotive industry and to set new benchmarks in terms of product offering and customer service. With the introduction of PEUGEOT, the company now aims to provide the best mobility solutions the European brand can offer its customers.

Asif Rizvi, chief operating officer of Lucky Motors Company, shared that Lucky Motors is set to change the automotive landscape of Pakistan by introducing PEUGEOT, the first locally made European brand in the country. Rizvi added that they are very excited to partner with Peugeot and look forward to being associated with Stellantis, a company that strongly believes in futuristic mobility solutions.

“Pakistan, with its 220 million population, offers a great opportunity for someone to come in and disrupt the automotive market. And we have no doubt that the Stellantis with its 14 brand portfolio, will be the one to do so. Lucky Motors is proud to become the first company in Pakistan to have multi-brand manufacturing and dealers. We are delighted to embark on this adventure, bringing with it the best automotive solutions, while also making meaningful contributions and investments that will support economic and social development in Pakistan,” Rizvi said.

The first step of the partnership will begin with the introduction of the locally built PEUGEOT 2008 model. The full-electric e-2008 local production is also considered. The introduction of the PEUGEOT 2008 is the first step of this ongoing commitment to Pakistani customers.