Tag: Accenture Song
USA – Accenture has agreed to acquire Whalar, a creator and social agency from Whalar Group, marking a major expansion of its Accenture Song business into the global creator economy. Under the deal, Whalar will be integrated into Accenture Song, adding scaled creator and influencer capabilities to its...
Thailand – HATCH DOME, the Thailand-based immersive edutainment destination operated by Asset World Corporation, has launched a new experience exploring a speculative future where climate change and the collapse of agricultural systems reshape global diets. Created in partnership with Accenture Song...
Australia — Australia Post is strengthening its marketing capabilities through a new media agency of record, Accenture Song, as the organisation looks to leverage artificial intelligence (AI), data and technology to deliver more effective communications and marketing performance. Under the new agreement,...
Hong Kong – Jobsdb by SEEK has launched “Better Job Matches”, a new integrated marketing campaign highlighting its AI-powered job search and matching capabilities, brought to life through character-led storytelling. Developed with Accenture Song and directed by Thai filmmaker Suthon Petchsuwan,...
Developed by Droga5 ANZ, part of Accenture Song, the campaign features a fictional small business owner named Maria and illustrates the potential impact of hiring the wrong employee.
![[Campaign] We Are Mobilise’s Youth Homelessness Matters Day](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-We-Are-Mobilises-Youth-Homelessness-Matters-Day.jpg)
Sydney, Australia – We Are Mobilise has launched a street-level campaign across Australia to mark Youth Homelessness Matters Day, using a familiar symbol of childhood to highlight a largely hidden crisis. The campaign, “No Place To Grow”, created with Droga5, part of Accenture Song, replaces the domestic...
Japan – Droga5 Tokyo, part of Accenture Song, has teamed up with Sumitomo Metal Mining Co., Ltd. to launch an initiative that uses the company’s proprietary SOLAMENT™ technology to protect and sustain Japan’s traditional vegetables in the face of climate change. Through this collaboration, Droga5 Tokyo...
United Kingdom – MINI has unveiled a new global brand campaign, marking its first major international product push under Jung von Matt as lead creative agency and introducing a character-led storytelling platform that brings the MINI Cooper range to life through the imaginative lens of a single protagonist....
Many consumers report growing frustration as companies increasingly direct them toward automated tools such as interactive voice response (IVR) systems, self-service applications and chatbots.
The campaign was done alongside Accenture Song and The Clan, who worked within a short period of time to execute said campaign.
