Australia – It’s Friday has been appointed as the creative agency of record for global human resources software company ELMO.
Founded in 2002, ELMO Software is a cloud-based solution that helps thousands of organisations across Australia, New Zealand, and the United Kingdom to effectively manage their people, process, and pay, with a mission to create best-in-class technology accessible to all workplaces.
Kate Jones, head of marketing at ELMO, said, “We have bold, ambitious goals for the brand, and we’re thrilled to partner with It’s Friday who will play a pivotal role in our brand revitalisation journey. We have been impressed by the immediate impact the It’s Friday team have already demonstrated on our business, as they bring some of the smartest strategic and creative minds in the creative and digital space.”
Pete Bosilkovski, CEO of It’s Friday, commented, “We’re excited to be working with Kate Jones and the team at ELMO who are an outstanding and passionate bunch of marketers with big and audacious growth plans for the brand. We are super energised by the opportunity that lies ahead in our partnership to help realise those growth plans.’’
In November, the agency launched a creative campaign for investment provider Colonial First State (CFS), encouraging audiences to rethink their financial plans coming into the new year.