Tag: Creative agency

Singapore – MullenLowe Singapore has been appointed by the National Trades Union Congress (NTUC) as its creative agency on record, with a remit to improve brand awareness and perception of NTUC in its role to take care of workers’ welfare, wages, and work prospects in Singapore. This win follows a competitive pitch. 

Over a 27-month retainer, MullenLowe Singapore will develop integrated campaigns in Singapore that include ATL, BTL, Digital / Social, and Event Collaterals. 

Gonzalo Olivera, managing partner at MullenLowe Singapore, said, “We are honoured to have been chosen by NTUC as its creative agency of record. The work they do is incredibly important. As Singapore continues to progress rapidly, workers will always need someone to empower and care for them. We hope to support NTUC in its journey to champion workers in Singapore.” 

Meanwhile, Shona Tan, senior director of communications at NTUC, commented, “We look forward to working closely with MullenLowe to create meaningful campaigns that will resonate with workers in Singapore, reinforcing our belief that every worker matters. Through the campaigns, we want to inspire workers to take action for their careers with us alongside them, and to deliver on our commitment to enhance their lives and livelihoods.”

Kuala Lumpur, Malaysia – Kingdom Digital has announced that it has been tapped by Taiwanese airline EVA Air as its creative agency of record. Through the mandate, the agency will work closely with EVA Air to strengthen brand awareness, drive anticipation for its flight routes and promotions, and create engaging consumer experiences.

Since 2017, Kingdom Digital has been a social media agency partner for EVA Air, building a solid presence for the airline in the Malaysian market. This appointment marks a significant milestone, expanding the agency’s role to encompass full-service campaigns and creative ideation. 

As part of this partnership, Kingdom Digital successfully executed its first on-ground experiential event for EVA Air, ‘Worlds Within Reach,’ at One Utama Shopping Centre from 20th to 24th November 2024.

Au Yong Yoon, deputy manager at EVA Air expressed enthusiasm for the partnership, stating, “Kingdom Digital has been instrumental in establishing our social presence in Malaysia since the beginning. We are excited to see the creative initiatives the team will bring to help us expand our wings and reach greater heights in the local market.”

Echoing this sentiment, Lui Xiao Yee, client servicing director at Kingdom Digital, commented, “We’re deeply honoured to be entrusted as EVA Air’s creative AOR. This appointment not only reflects the quality of our work but also marks a significant milestone in our partnership. Working with their team has always been a rewarding experience, and we’re excited to spotlight more of their world-class services and captivating destinations for travellers.”

Manila, Philippines – Industry veteran Merlee Jayme has announced the establishment of its new creative agency Jayme Headquarters, which focuses on embracing uniqueness in ideas and talent development, as well as commitment in building a diverse and inclusive team. 

Recognising that ‘great minds think unalike’ and that the more diverse the thinking, the more amazing the ideas, the agency values neurodiversity and actively seeks and develops talent from underrepresented communities.

Jayme, who was the former chief creative officer for Dentsu Asia Pacific, founder of DM9 Jayme Syfu, and founder of creatives training camp The Misfits Camp, will be leading the new creative agency. Following this, Sam Alapan, a professor at The Mint College, will assume the head of The Misfits Camp role, continuing its mission to empower and train neurodiverse creatives.

Other creatives joining Jayme Headquarters include Edg Samson, a strategic client lead with a distinguished career at Dentsu and Saatchi; Nikki Golez, an award-winning creative director recognized as one of the 4As 2024 Next Gen Creative winners; JR Ignacio, a digital and innovation expert with a proven track record at Dentsu and BBDO Singapore, Kheng Masangkay, an experienced finance manager and Alex Cataluña, an up-and-coming young art director.

Jayme HQ has already made significant strides by welcoming its first neurodiverse concept team, composed of Cesca Atienza and Kylie Milanes, both graduates of The Misfits Camp. Cesca, a talented graphic artist with autism, made a speech at this year’s Spikes Asia, and Kylie, a gifted poet of the best-selling book “Echoes,” brings unique perspectives and creative flair to the agency.

The Misfits Camp has also taken a significant step in transitioning one of its graduates, Igi Rollan, to an administrative assistant and social media manager position.

By embracing diversity and empowering neurodiverse talent, Jayme HQ is poised to become a leading force in the creative industry, pushing the boundaries of innovation and inspiring future generations.

Speaking about the agency launch, Samson said, “JHQ and TMC is a one-of-a-kind ecosystem that champions and showcases global standards of creativity, and diversity in thinking that in turn, fuel creative opportunities for the neurodivergent. It is an intimate set-up that allows for hands-on expertise minus the red tape.”

Prompt, a creative marketing agency which is part of global full-service digital partner Lizard Global, has recently made its way to Malaysia in a bid to service new clients in the country. Prompt is founded by Gabb Agapito as chief executive officer, Halina Santiago as chief creative officer, and Rocio Abanes as chief client officer.

Agapito brings over 15 years of experience spanning diverse categories from consumer care and pharma to fintech, telco, and sports; working with brands such as  McDonald’s, Coca-Cola, and Nestle. Meanwhile,  Santiago has more than 20 years of experience in the field of advertising and design. Lastly, Abanes boasts more than a decade of experience in strategic account management along with a profound understanding of the media and marketing landscape.

For Prompt, their objective as an agency is to help businesses implement, strengthen and refresh their digital marketing channels in their pursuit of growth.

In an exclusive interview with MARKETECH APAC, Agapito shares his insights on what makes Prompt’s offering unique across other budding agencies in Southeast Asia, as well as his outlook on the future of creative marketing in the region.

“To start and initiate” at the core of Prompt’s DNA

To begin with, Prompt–by its very basic definition–means to start or initiate an action. And for those at the Prompt agency, actions for creative marketing solutions is at the core of their DNA. 

Agapito explains that what sets them apart from the typical agency is that they stand to integrate content and commerce strategies in driving the growth of their partner clients.

“We leverage creativity as the currency to ensure that our clients not only stand out but also thrive, and while utilising the power of various commerce strategies to drive business growth,” he stated.

Of course, part of that growth is utilising artificial intelligence (AI), which according to Agapito, has seen increased adoption especially in Southeast Asia due to factors such as having a young and digitally-savvy population, government support, and business engagement. Moreover, AI-related queries have reportedly increased 11 times and about one-third of businesses in the region have already adopted AI principles–higher compared to more developed countries.

“As an agency established recently, Prompt has an ambitious vision to embrace this technology, strengthening our clients’ digital marketing channels and pushing the boundaries of creative marketing,” he said.

He also stressed the importance of Prompt being co-founded by Lizard Global, whose expertise lies in developing custom applications and software, e-commerce infrastructure, and digital experiences for leading brands over the past 12 years.

“With Lizard Global, we have direct access to highly talented developers who could build AI systems and enhance commerce strategies of our clients. There are not many marketing agencies in the region who have in-house to software engineers, and we want to take the lead here–positioning Prompt to leverage this competitive advantage effectively,” he added.

Using AI and content strategies to push creative ideas forward

Going back to the discussion on AI, Agapito notes that while AI is such a buzzword in the industry, adoption amongst creative agencies in Southeast Asia has increased significantly, especially in Singapore where 89% claimed to use generative AI for creating content. He has stressed that although AI will never replace human creativity, he believes it is a powerful tool to enhance innovation and elevate marketing campaigns.

“We have already adopted AI for creative and media purposes, and the results have been positive. With the right prompts, this technology is something we should continue to embrace,” he stated.

Agapito also added that content will remain king in the region, specifically high-quality, relevant, and engaging content–which is crucial for driving success in marketing. He also added that crafting content that resonates with the target audience can aid in effectively communicating the brand’s message. Given how consumers are swamped with information nowadays, standing out with exceptional content is more important than ever.

“Within the space of content, we have seen how the approaches to video have evolved—from thematic, to bumpers, to shorts, to creator reels, to livestream shopping, and many more. Video is here to stay. I have seen how my past clients grew their ROI by 3 to 5 times with video over the years. And now in Southeast Asia, we see the impressive growth of video being an integral part of the consumer shopping journey,” he stated.

Adapt quickly and deliver customised solutions

Agapito is no stranger to marketing, as he was most recently the business director for OMD Malaysia for four years, and had also served as client lead for GroupM Malaysia as well. Looking back, he says that working in large agencies is definitely a privilege, offering opportunities to collaborate with different industries, brands, and teams across the globe.

Moreover, he stated that his recent experiences provided him with the space and tools to test and learn various strategies and innovations.

“It’s a vast playground for exploring different frameworks, marketing principles, and ways of working, which I consider valuable as I move forward in this new venture,” he said.

He also recognised that working with large agencies also comes with its own challenges, including being ready to wear different hats and adapt to different work cultures, as well as efficiency and effectiveness always being expected from your end. Nonetheless, he believes that all of these skills he learned will be able to be implemented to Prompt’s clients.

“My plan is definitely to bring what makes these large companies effective to our clients at Prompt, without the premium cost of a large organisation. As a small agency, we have the advantage of being nimble and less bureaucratic, allowing us to adapt quickly and deliver customised solutions tailored to each client’s unique needs,” he said.

One of Prompt’s recent local work was with Malaysia’s first padel and social club, ASCARO alongside with the co-creation of REDLINE, Malaysia’s newest gamified functional fitness event. Outside the region, Prompt has also rebranded TNS, a leading chain of clinics in Cyprus, and has helped launch a conscious beauty platform in Qatar. 

Balancing use of technology and humanised content

When asked on challenges faced by marketers in SEA in terms of creative and commerce marketing, he stated that it involves between authenticity and quality of work. He stated that while AI offers opportunities to increase efficiency and enhance decision-making, it also blurs the line between what is authentic and what is not in terms of creative output.

“I guess the challenges here would be the readiness of some to adopt the technology, striking a balance with humanised content, and measuring effectiveness of the creative output,” he said.

He also added how AI is transforming the pricing structures of software-related products. For example, instead of a traditional seat-based model, some products now charge based on results delivered, which can be expensive as the volume increases. Moreover, some marketers can be stuck on what matters commercially in the short and long term.

Lastly, he says investing in experience and training, such as design education, is essential and must not be overlooked. For him, while it is tempting to join the trend of using AI due to its appeal and the belief that anyone can produce the output, creative expertise is still necessary. 

“An eye for creativity and a level of maturity are needed to craft the right prompts for desired outcomes. Educating clients about this necessity and justifying creative headcount can be challenging at times,” he added.

Using videos as a tool of showcasing creativity

Agapito emphasises the importance of videos in enhancing the customer journey, highlighting their role in building awareness, interest, loyalty, and advocacy.

“We are seekers and creators of experience, and there is no better way to showcase this than through videos. Seeing how it fuels different stages of customer journey, videos will continue to thrive—from the initial stage of generating awareness and interest, to fostering long-term loyalty and advocacy. We envision ourselves helping brands produce compelling content to contribute to their success,” he explained.

His perspective also suggests that marketing through engineering is set to gain prominence, particularly in the AI era. By leveraging AI, businesses can offer substantial value early in the customer journey, such as through intelligent digital tools that aid in crafting brand briefs or engaging potential clients emotionally via gamification.

“Additionally, as more consumers adopt virtual assistants for purchasing decisions, there is increased importance in developing effective APIs that can communicate with AI to provide relevant information to potential and current customers. Through our partnership with Lizard Global, we have access to highly talented developers in this field who can create robust APIs and build engineering-driven marketing methodologies for our clients,” he concluded.

India – Havas Creative India has been appointed as the creative agency for Eastman Auto & Power Ltd., a well-known name in solar energy, energy storage, and power electronics, to spearhead strategic brand campaigns aimed at enhancing visibility and driving growth in the Indian market.

The appointment follows a competitive multi-agency pitch, with Eastman Auto & Power selecting Havas Creative India as its creative partner to drive brand growth and boost visibility. This collaboration highlights Eastman’s commitment to expanding its presence in the Indian market, with a strong emphasis on sustainability and technological innovation.

As part of the mandate, Havas Creative India will manage Eastman’s brand communication strategy from its Gurugram office, crafting impactful narratives that showcase Eastman’s commitment to sustainability, technological leadership, and its pioneering efforts in last-mile e-mobility solutions, including e-rickshaw batteries.

The agency will also manage the media strategy for Eastman Auto & Power Ltd., employing a comprehensive, data-driven approach to expand brand reach and engagement in key markets. By leveraging data insights, Havas Media will optimise media planning and execution to drive measurable impact and boost brand visibility.

Sudham Ravinutala, chief marketing officer at Eastman Auto & Power Ltd., said, “In a series of impressive presentations, Havas emerged as the clear choice due to their bold, insightful, and value-driven approach. They looked beyond conventional creative strategies, deeply connecting with our brand’s core values and vision. With Havas, we have found a partner who not only understands our direction but is uniquely equipped to bring our journey to life in a way that resonates with our audience.”

Kundan Joshee, managing director at Havas Creative India, said, “The Last Mile e-mobility and solar rooftop solutions space holds immense potential and presents a very exciting opportunity to us. Our partnership will be aimed at delivering differentiated, meaningful work that resonates and aligns perfectly with the ambitions of a rapidly transforming, dynamic India. We look forward to creating platform-agnostic, relevant stories for Eastman Auto and Power that not just drive engagement but also make a tangible impact, helping us build a forward-thinking future, moving the needle on both brand and business.”

This strategic partnership aims to position Eastman as a leader in the global energy sector, with a focus on solar solutions, marking a key milestone in its commitment to innovation and lasting impact on India’s energy landscape.

GUT, the South American-based global creative network, has recently made its first foray into Asia-Pacific with the launch of its office in Singapore. This marks the agency’s tenth office globally, with existing offices in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles, Amsterdam, Madrid, and New York.

Following the agency’s recent official Singapore office opening, MARKETECH APAC caught up exclusively with Jessica Davey, managing director at GUT Asia to better understand why this new office launch means much for the agency, and how their vision fits well with the region’s continued advancement–technologically and creatively–globally.

A dream five years in the making

Davey had noted that GUT’s founders–Anselmo Ramos and Gaston Bigio–have long dreamt about opening shop in Asia since the agency was founded in 2018. With that in mind, Davey has expressed that the agency is optimistic about working with a lot of regional and global clients in the region, given how diverse Asia-Pacific is.

“Opening an office in Asia has been a dream of the founders since they first started the agency in 2018 and it represents an incredible opportunity for us as we continue our explosive growth journey. This dynamic and diverse region is home to many global and local clients who are looking for brave and innovative solutions to help drive business growth. Having a presence in Asia makes us a truly global agency network that can service clients anywhere in the world,” she explained.

Speaking on why they chose Singapore as its APAC home, Davey said, “Singapore’s diversity, innovative spirit, and vibrant energy are a perfect fit for GUT’s brave creative approach. We couldn’t be more excited to open our doors in this iconic city that has been pushing the boundaries of creativity, technology, and design and become a part of this amazing community.”

Making brave work right for clients

At the centre of GUT’s vision as a creative agency are three core principles: Courage, Transparency and Intuition. For them, the order of work means being people first, work second and clients third.

This is exactly what Davey also echoed when asked about whan can the region expect from GUT in their expansion to APAC.

“At the centre of our business is our core mantra: we are a brave agency for brave clients. But it is important to acknowledge that bravery isn’t binary, it is a spectrum and that clients all have different paths to bravery,” she said.

She also stressed that creative ‘brave’ work clients means making sure that it fits well their client needs, as well as the needs of the region.

“So we want to make brave work that is right for our clients, their markets & cultures and people. We want to ensure our work reflects this diverse and dynamic region, not just in what we make but in who and how we make it,” she added.

Davey also noted, “With many of our global clients looking for local presence and expertise – the time was right to bring GUT to this market and position ourselves for even greater growth and success around the world.”

Collaboration is all about working together to make impact

Going back to GUT’s three core principles: Courage, Transparency, and Intuition–Davey says that they always ask potential new clients if they are aligned with those values to make sure they are a good fit.

Some of the agencies GUT has recently worked with include AB-InBev, Tim Hortons, Mercado Libre, Coca-Cola, Kraft-Heinz, P&G, and NotCo.

“We have a philosophy called ‘Open Kitchen,’ which is all about working collaboratively with clients. We will do whatever it takes to understand a client’s business, identify communications needs and opportunities, and proactively bring bold ideas to the table,” Davey explained.

When asked about the agency’s future plans in the region, she stated, “Asia has historically been one of the most creative and technologically advanced regions in the world and we are thrilled to tap into the talent and innovation in the region to bring bravery to every touchpoint. We see a huge opportunity to play a meaningful role in pushing the boundaries of what’s possible leveraging technology, design and creativity to connect brands and consumers in this region in impactful ways.”

***

As an agency whose mantra revolves around how the more diverse they are, the more creative they are and that they will never be diverse enough. For GUT, they believe that diversity is an ongoing process and measure of intention. As a region whose growth continues to be manifested through growth of digital channels and changing consumer behaviour, there is a huge opportunity for GUT to make a splash in the region and bring its learnings from existing markets to APAC.

Singapore – :Teeth, a Singapore-based independent agency known for its culturally-driven and experiential approach, has expanded its creative leadership team over the past few months. The agency has been recruiting top talent to enhance its creative product for a growing client base.

Central to this growth is the appointment of Diego Barboza as creative director, joining forces with Mikey Batt. Barboza brings 14 years of experience from Brazil and Singapore, having worked with Ogilvy, DAVID, JWT, Iris Worldwide and Publicis/LePub. Batt, with 18 years in the industry across New Zealand, Hong Kong, and Singapore, continues to shape :Teeth’s creative direction.

“‘Give it Teeth’ represents the bold approach I’m eager to bring to every project,” says Barboza. “I’m excited to join a team where talent thrives, egos disappear, and great work is the priority.”

The extended creative leadership also includes Steve Kyriakou and Hazyrah Mokhlas. Kyriakou, who founded and leads Rampage :Teeth, the agency’s gaming-focused division, now serves as creative strategist across all brands while taking on creative director responsibilities for select clients. Mokhlas, as head of art, leverages her decade of experience from Havas and other respected local agencies like The Secret Little Agency, and GOVT to shape :Teeth’s visual direction.

Mikey Batt, who has been in the role for 3 years, comments on the team’s evolution, “We’re thrilled to have our full creative leadership team in place. Diego’s addition, along with Steve and Haz stepping into expanded roles, has had a remarkable impact on our work. With this type of talent and our stellar lineup of brands, the future looks very bright.”

Meanwhile, Zee Agnew, founder and creative partner at :Teeth, added, “We’ve always seen ourselves as a home where people and brands come together to create culturally impactful work. This expansion is an exciting new chapter in our story.”

Steve Kyriakou noted, “From gaming to pop culture, we’re tapping into cultural trends and tribes to develop ideas that help brands leave a mark.”

:Teeth’s client roster includes Heineken, Tiger, Guinness, Monkey Shoulder, The Balvenie, Glenfiddich, 100PLUS, Magnolia, SEASONS, Singapore University of Social Sciences and more.

Singapore – After a competitive closed-door pitch, travel and experience platform, Klook has appointed independent creative agency The Secret Little Agency as its creative partner for their upcoming global brand work. 

The Secret Little Agency’s remit includes the development of a global brand strategy for marketing and communications, conceptualisation of global brand platforms and campaigns, as well as mapping opportunities for future experience pillars. 

Klook will join the agency’s list of global clients which include Star Alliance, IKEA Singapore, Marriott Bonvoy, DBS Bank and more. 

Marcus Yong, vice president of global marketing at Klook, said, “Choosing the right partner to support our next stage of growth was crucial. The Secret Little Agency demonstrated a clear understanding of our goals and brought fresh ideas to the table. We’re excited about this collaboration and what we can achieve together to bring even more joy to millions of travelers around the world.”

Meanwhile, Eunice Tan, group CEO at The Secret Little Agency, said, “Klook has transformed the way we travel and enjoy experiences over the past decade. We are excited to embark on this journey and to work together to co-create a revolutionary brand as they enter their next chapter of innovation.”

Formed from the unification of two prominent creative agencies within the industry – Wunderman Thompson and VMLY&R, VML has established itself as an agency equipped to support clients on creative brand strategies and transformation initiatives, all powered by deep data, marketing technology, and platform expertise. With this in mind, it takes a special type of leadership to ensure that all these capabilities are met and delivered proficiently.

For Samir Gupte, CEO of VML Indonesia, leading this agency is built on an approach that focuses on a culture of transparency, respect, an environment that motivates everyone to do better, and a leader that leads by doing and supporting at the same time. 

Making internal improvements

Elaborating more on his leadership philosophy, Samir says that the biggest barriers to growth are mostly ‘internal’, citing that the pain points are not so much about the work itself, but about the peripheral issues.

Whether it is interpersonal dynamics, clarity on what every individual or team needs to achieve, or making hard processes easier, Samir explains that his focus is ensuring that all those internal hurdles are reshaped to help people to do their best.

“We cannot possibly control or manage what happens in people’s lives outside the office. But what we can do is create a culture where people love to come to work to create the work they love. They need to be happy with what they are creating or contributing to,” he added.

Visualising and organising goals

One of the unique initiatives implemented by Samir to keep the team engaged is a ‘Vision’ workshop with their leadership team, which breaks down their goals and ambitions into a concrete, tangible and measurable road map which could be tracked every month.

Samir also shares that VML Indonesia has a ‘Rising’ Leadership Team initiative that prepares team members to become future leaders of VML Indonesia, bi-monthly town halls for progress updates where they discuss key issues, celebrate wins, and welcome new joiners.

Furthermore, Samir mentions that VML Indonesia focuses greatly on training by creating a ‘Business 101’ session to strengthen the business orientation for the team, open dialogues in the office with a special channel for people to ask questions and address concerns, and a ‘regional leadership development programme to provide larger exposure, and to learn from the other leaders within the region, which can be shared with the wider teams.

Prioritising quality execution

Talking about the challenges faced by VML Indonesia, Samir mentioned the rise of smaller agencies which positioned themselves as the ‘cheaper & faster’ alternative. “A lot of execution work did shift to these smaller local agencies, but we did not want to compete against these,” he explained.

However, Samir said that sticking to their quality of offering allowed for them to thrive within the current landscape where clients are now looking for business solutions that go beyond basic communication and execution.

“In the increased competitive scenario, clients want to know how to make their brands meaningful, differentiated and relevant to their audiences. Through VML’s offering connecting Brand Experience, Customer Experience and Commerce, we have been able to drive sustainable growth for their brands and in turn our business,” Samir mentioned.

Driving creative success

Reflecting on their approach, Samir shares that VML Indonesia has seen some great changes internally. There is now a stronger sense of ownership with everyone seeing a clear vision for the company and their roles as well as a positive and collaborative atmosphere in the workplace that promotes transparency, more meaningful conversations, and initiatives that really resonate with the team.

Through these improvements, VML Indonesia has acquired significant achievements during the last six months, being the first Indonesian agency to secure a Grand Prix award and the only agency from Indonesia to win a Cannes Lion for 2024. The Indonesian team also led and won an ASEAN-level pitch which was spread across eight markets, and their six month attrition rate has significantly decreased this year and well below the average of the industry in Indonesia.

Talking about how he approaches his way of leading, Samir shared, “First, if a person feels more confident and better about themself after interacting with you, and is inspired to do better, you have done your job. Second, not all conversations or meetings start well- but make sure to end all conversations on a positive note. Whether it is a difficult conversation or a critical feedback, focus on the positive impact that you want to achieve. Lastly, focus on the problem that you want to solve, not on the person or the situation.”

Sydney, Australia – Global creative advertising agency 72andSunny has launched its new global client offering, The Strategy Studio, created to provide a consultancy service for clients seeking advice on how to drive growth for their brands and businesses.

The Strategy Studio has opened in each of 72andSunny’s global locations, including Sydney, New York, Los Angeles and Amsterdam. The global unit can swiftly tap into international resources to uncover the latest global insights and trends as well as access knowledge gleaned working on 72andSunny’s global roster of past and current client partners, such as Google, adidas, NFL, Adobe, Meta, Amazon, Spotify, TikTok and Activision.

The Strategy Studio has been set up to help client partners with a range of different strategic challenges that can turbo-charge growth, such as identifying growth audiences, developing foundational brand strategies and go-to-market playbooks.

To lead the global consultancy team 72andSunny have hired two agency alumni, who will work on projects across the agency’s client partners. 

Head Of Consulting, Miné Cakmak, is re-joining the agency from her role as Group Strategy Director at consultancy FNDR, where she helped founders and CEOs shape their brands and businesses. Originally from Istanbul, Miné left a career on Wall Street for one in brand building, working at agencies including TBWA/Chiat/Day, Johannes Leonardo, and 72andSunny. 

Miné is joined by senior strategist Aviva Mann, another 72andSunny alumni, who’s joining from design consultancy Landor & Fitch, where she helped industry leaders such as Meta and Intel simplify complex portfolios and stretch into new categories.

Ross Berthinussen, 72andSunny ANZ CEO, said: “72andSunny builds modern brands through strategy, advertising and design. We created the Strategy Studio because clients need a deeper level of strategic advice on how to navigate a marketing landscape that’s evolving faster than ever before. To engage new audiences and drive growth, clients need to be agile and fast to market, but must also understand the often complex, cultural context they are operating within. That’s exactly what our new offering does.”

He added, “The Strategy Studio works with clients who need upstream thinking. But we also work with companies that need strategic firepower but not necessarily full-service support, either because they have needs that are bigger than marketing, or because they have in-house creative departments.”