New York, USA – Recommendation platform Outbrain welcomes Kate Taneyhill Jhaveri to the company’s board of directors lineup, effective immediately. This follows after the platform had recently bolstered its hires and leaders in the Asia-Pacific.
Jhaveri currently serves as the executive vice president and chief marketing officer of the United States’ National Basketball Association (NBA), where she brings more than 25 years of marketing and technology expertise to the new role.
Appointed by the NBA last 2019, Jhaveri leads global marketing, research and analytics and is responsible for driving revenue, commerce and brand growth for the NBA, NBA G League and NBA 2K League around the world.
She had also spent more than two decades working at the intersection of technology, digital media, e-commerce and entertainment. Prior leadership roles include chief marketing officer at Twitch.tv; head of consumer marketing at Twitter; head of brand marketing at Facebook and global marketing positions at Microsoft.
Speaking about her appointment, she stated that she is thrilled to join the board of directors at Outbrain and support the company’s growth and role as a leading recommendation platform of the open web.
“The importance of establishing trust with consumers is at an all-time high for advertisers and media owners. As they navigate the open web, Outbrain is well-positioned to help with quality and brand safety being top of mind for both the company and its partners alike. I could not be more thrilled to join the board at such an exciting time,” Jhaveri stated.
Meanwhile, Yaron Galai, co-founder and co-CEO at Outbrain, commented of Jhaveri’s appointment, “We are delighted to have Kate join our board of directors as we embark on our journey as a public company. We know that she will be a phenomenal addition and complement the wealth of knowledge of the existing board members.”
David Kostman, co-CEO at Outbrain, also commented, “Kate’s marketing and advertising background, and decades of experience handling successful roles in top technology and media companies, will provide us with insights to help us as we grow our direct to consumer and brand offerings.”
