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Outbrain expands partnership with Microsoft


Singapore – Global web recommendation platform Outbrain has expanded its global partnership with tech giant Microsoft, to utilise cloud computing service Microsoft Azure and encompass business, technology, and services.

Outbrain has been a long-standing Microsoft partner, through technology and advertising integrations that span MSN, Microsoft 365, Xbox, gaming, and Microsoft Bing. The expansion of the partnership will entail a multi-year Azure engagement to further enable the fast-paced innovation of Outbrain’s media platform. 

Through this, Outbrain aims to leverage Azure to further its global expansion, accelerate development cycles, and improve connectivity between advertisers and publishers, particularly with Outbrain’s programmatic bidders. This will also continue to drive forward the partnership through continuous innovation, enhancing Outbrain’s extensive data estate with a rich set of tools and services, ultimately helping Outbrain’s customers improve their business outcomes.

David Kostman, Outbrain’s co-CEO, commented that they are excited to further expand their strategic partnership with Microsoft, as they both share the mission of supporting independent journalism and the open web.

“Over the course of the last decade, we have worked together to serve publishers and advertisers with high-quality solutions across the globe. Extending our partnership with Microsoft to include Microsoft Azure technology as part of our hybrid cloud platform will drive innovation and deepen the relationship between our companies,” said Kostman.

Meanwhile, Andrew Burke, Outbrain’s managing director for APAC and growth markets, namely India, China, and Brazil, said, “This partnership represents another significant milestone in our efforts to provide innovative solutions to publishers and advertisers in our local markets”

Tara Brady, Microsoft’s corporate vice president of strategic partnerships, said, “We are pleased to expand our established partnership and look forward to partnering with Outbrain’s technology teams as they leverage Microsoft Azure’s most advanced technologies to service their customers.”

Rob Wilk, Microsoft’s vice president of advertising, commented, “We’ve been impressed by Outbrain’s platform, scale, and technology and are pleased to see Outbrain embrace Microsoft Azure and look forward to how it will improve performance for advertisers in Microsoft’s growing advertising ecosystem and on the open web.”

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