Sydney, Australia – Global web recommendation platform Outbrain has appointed Paul Knegten, former senior marketing executive of CTV platform FreeWheel, to step into its newly created position of chief marketing officer (CMO).
Knegten brings his deep background in advertising technology in this hyper-growth sector of ad tech to Outbrain following its acquisition of video intelligence AG, a contextual video platform in the CTV space. Prior to FreeWheel, Knegten was the CMO for Beeswax, which was acquired in 2021 by Comcast’s FreeWheel.
In his new role, Knegten will be leading Outbrain’s global marketing initiatives and will be instrumental in promoting the platform’s global brand. He will also oversee the global and regional planning, development, and execution of Outbrain’s strategic and product marketing programs and campaigns.
Commenting on his appointment, Knegten said, “I have been watching Outbrain since its founding with admiration and am beyond excited to join this amazing team and build upon Outbrain’s unparalleled technology and product leadership.”
Meanwhile, David Kostman, Outbrain’s co-CEO, commented that Knegten is a talented, experienced, and impressive addition to their executive team and the ideal person to drive their brand and global marketing.
He further shared that Outbrain is on the verge of its annual 2022 advertising innovation conference, ‘Unveil’, and Knegten is joining the company at an exciting time.
“Paul’s extensive and proven track record in our markets will be invaluable as we continue to grow as a leading recommendation platform for the open web across platforms,” said Kostman.
‘Unveil 2022’ is a digital innovation roadshow which will run for a single day on 17 March 2022 for the APAC region, which is now open for early registration.