Philippines – Outbrain, an open-source technology platform, has recently announced a new partnership with Summit Media, a local digital lifestyle media network. Outbrain’s continued leadership in providing product offerings, platform capabilities, and service is shown by this three-year contract.
The partnership creates more opportunities for advertisers to connect with targeted consumer audiences by extending Outbrain’s AI-driven customisation across Summit Media’s premium digital properties, which include platforms like PEP.ph, Cosmo.PH, Smart Parenting PH, and Esquire PH.
A diverse and engaged audience can be reached by advertisers by exclusively featuring Summit Media on the Outbrain network. An individualised user experience is promoted by Outbrain’s platform, which not only improves brand visibility but also incorporates content recommendations from advertisers.
Speaking about the partnership, Eve Solomon, managing director of publisher business development for JAPAC at Outbrain, commented, “Summit Media’s choice to once again partner with Outbrain after a brief stint with another advertising platform brings us great joy and is a clear indication of Outbrain’s unmatched ability to deliver outstanding results for our publishers and advertisers.”
She added, “With Summit Media’s extensive network of websites, advertisers gain access to a broad and engaged audience, elevating the reach and impact of their campaigns. We look forward to empowering more advertisers to leverage the potential of native advertising and reach their target audiences effectively.”
Meanwhile, Monette De Leon, head of programmatic sales at Summit Media, said, “Outbrain’s platform empowers us to deliver relevant and engaging content to our readers seamlessly. We are confident that this new partnership will further elevate the user experience on our sites and enable us to attract more advertisers to run campaigns with us through Outbrain.”
