Sydney, Australia – Out-of-home (OOH) media company JCDecaux has announced that it has been awarded an extended tender by the North Sydney Council to be its exclusive street furniture provider. The contract is inked for a term of nine years.
The expanded partnership, which includes street furniture, large format screens, and community information panels including interactive touch screens, will see JCDecaux grow its network from four to 60 digital panels across Sydney’s second-largest business district and throughout the affluent Lower North Shore including residential suburbs spanning from Cremorne to St Leonards.
As part of the expansion and upgrade, JCDecaux will deliver more than 35 new state-of-the-art digital street furniture screens and 19 new digital community information panels, which are reserved for community messaging such as maps, transport information, and other messaging to enable connectivity.
Aside from retaining the street furniture network, JCDecaux has won the North Sydney Large Format contract, to develop high-quality, sustainable digital screens on the Greenwood Bridge. These sustainable screens are currently in development and have been designed by architect Tzannes to ensure they complement the existing bridge design and enhance the surrounding area. Positioned in the heart of North Sydney, these highly visible sites impact traffic travelling along the Pacific Highway.
Steve O’Connor, JCDecaux’s CEO, commented that retaining the North Sydney contract is another triumphant win for JCDecaux following their recent successes with the Sydney Trains and Adelaide Railway Station contracts.
He further shared that they have ambitious plans to enhance the presence, scale, and utility of the network, and this contract represents a powerful opportunity for brands to connect with affluent professionals, Lower North Shore residents, and tourists alike with a range of creative opportunities, while also strengthening their programmatic offering for clients.
“We’re in a fantastic position going into 2022; demand for out-of-home advertising is accelerating and audience mobility is bouncing back rapidly from last year. We have an incredibly strong portfolio to offer advertisers wanting to reconnect with Sydney-siders across our large format, street furniture, airport, rail, and transit network,” said O’Connor.
In March this year, JCDecaux has also announced the run of its first digital roadside programmatic campaign with TVNZ, New Zealand’s state-owned commercially funded broadcaster. The campaign is running via dentsu, Hivestack, and VIOOH.
