Singapore – Ogilvy Singapore has announced the promotion of Ishita Roy and Frederick Tong to joint heads of strategy.
Roy and Tong have been members of Ogilvy Singapore for the last ten years, and they have both contributed to the agency’s expansion, improvement of its standing, and strengthening of client relationships. With a range of experiences and abilities, they are promoted to take the lead in their new positions as Ogilvy Singapore’s strategy leaders.
Since joining Ogilvy in 2017, Tong, who has over 18 years of experience in creative, digital, and PR agencies, has been helpful in the company’s new business successes. His skill has been shown by the campaigns he has created for the Early Childhood Development Agency, Decathlon, IHG, and AIA. Tong was named Campaign Asia’s SEA Strategic/Brand Planner of the Year in 2022.
With her 17 years of expertise, Roy has worked as an agency brand strategist in addition to being a marketer. Roy was involved in leading strategy for clients like the Changi Airport Group, Pringles, NCPC, Swisse, and, most recently, Mondelez, since she joined Ogilvy in 2017. She was shortlisted as a finalist for Campaign Asia’s SEA Strategic/Brand Planner of the Year in 2023 as a result of her accomplishments.
Speaking about the appointment, Kunal Jeswani, group CEO at Ogilvy Singapore and Malaysia, said, “Both Ishita and Fred are fantastic Ogilvy ambassadors and I am so happy that we have been able to create the opportunity for them to take leadership roles in the company. Their promotions to Joint Head of Strategy are a testament to their strategic capability as much as their ability to lead people and build culture.”
Meanwhile, Arvind Srivastava, chief strategy officer for Asia at Ogilvy, commented, “Ishita and Fred embody the strategic excellence that defines Ogilvy. Their combined expertise and vision will undoubtedly elevate our strategic capabilities and drive innovation across all facets of our work.”
