Tag: Ogilvy
China – The Ogilvy Group China has announced the promotion of Yong Yuan, previously president of Ogilvy Advertising China, to Chief Executive Officer of The Ogilvy Group China, effective immediately. In his new role, Yong will oversee the group’s people, clients, and growth strategy across China, reporting...
Sydney, Australia — As part of its first-ever national effort to raise awareness around perimenopause and menopause, the Australian Government has launched the “Could This Be Perimenopause?” campaign, designed to shed light on the often-overlooked ‘inner voice’ of women navigating the transitional life...
![[Creative Work] Ogilvy SG x CNB](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Ogilvy-SG-x-CNB.jpg)
Singapore – Singapore’s anti-drug messaging is taking a more cinematic turn. Ahead of the country’s third Drug Victims Remembrance Day on 15 May, Ogilvy and the Central Narcotics Bureau have launched “Stories, Unfinished”, a public education campaign that trades blunt warnings for emotional storytelling,...
China – Changan Automobile has appointed Ogilvy as its strategic partner for global social media and website operations as it accelerates its international expansion. The remit, led by Ogilvy China in coordination with local market teams, covers Europe, Latin America, the Middle East & Africa, and...
![[Campaign] Vaseline (Unilever) x Ogilvy Singapore](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-Vaseline-Unilever-x-Ogilvy-Singapore.jpg)
Singapore – Vaseline is betting on memory, not just moisture, with the launch of ‘Love Hurts’, a campaign that turns a familiar childhood ritual into a broader play for cultural relevance. The film titled, Some Traditions Aren’t Passed Down, They’re Rubbed In, directed by BAFTA-winning filmmaker Savanah...
Singapore – Vaseline is putting content creators on the product label, launching a new line that turns viral social media hacks into commercial offerings as beauty brands chase relevance in the creator economy. Developed with Ogilvy Singapore for Unilever, the “Vaseline Originals” range reframes the...
Ogilvy’s recent work with IBM was for its global brand campaign “Let’s create smarter business”, which highlighted its approach to applying emerging technologies to help enterprises boost productivity, efficiency, and agility.
Bangkok, Thailand – Pete Thasorn Boonyanate has been appointed as chief creative officer at Ogilvy Thailand, effective 1 March. He assumes the role following the departure of Gumpon Laksanajinda, who stepped down after a 25-year tenure with the company. Prior to joining Ogilvy Thailand, Boonyanate served...
Melbourne, Australia – Football Australia has rolled out a new campaign reviving the ‘Til it’s Done’ mantra to rally the terraces behind the CommBank Matildas as they build towards the AFC Women’s Asian Cup 2026 on home soil. Developed by Ogilvy, the hero film pairs Australia’s unofficial anthem...
As part of the initiative, Nestlé MILO is featuring athletes from sports such as sepak takraw, jujitsu and pencak silat on its product packaging for the first time.
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