Singapore – Leading aluminum and glassworks firm Oculus Collective has appointed brand consultancy 8traordinary as agency of record to revitalise the company’s branding and strategy and enhance its market presence and customer engagement efforts.
The year-long strategic partnership gives 8traordinary the responsibility to guide the overhaul and help recalibrate, streamline, and curate a new strategy to revitalise the brand.
The agency will lend their expertise to oversee the rework of the firm’s brand identity, creative content planning, and social media strategy and management.
Oculus Collective is set to see a brand new identity this October. The brand is known for its exclusive Signature Glass Door Series, which has the thinnest profile in the industry. For 15 years, it has continued to present an abundance of customisable options, carefully crafted to meet the needs of their diverse customer base without compromising quality.
Prior to the partnership with Oculus Collective, 8traordinary has collaborated with a diverse portfolio of brands in branding, digital creative content, and social strategy works.
Benson Aw, founder of Oculus Collective, said, “We saw the magic that 8traordinary has worked into other brands, and we wanted that transformative experience. As Oculus Collective continues to create milestones and perfect our craftsmanship to the next level, we needed someone who could effectively communicate what we have to offer to our target audiences.”
Meanwhile, Jeffrey Lim, founder and managing director at 8traordinary, believed Oculus Collective’s strive for excellence and pride in their work very much aligned with that of his agency’s.
“Every brand deserves a voice, and Oculus Collective has a distinct voice to be heard. The firm has been consistently perfecting their craft to offer their clients imagination and individuality in their pursuit of the perfect space, whether at home or at work. We look forward to partnering them in combining science with art to create new living experiences across the various channels.”
