Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing APAC
No posts found

NewJeans teams up with Spotify to celebrate new EP with pop-ups, interactive playlists, and outdoor installations

by Brandon Yulolo

-

August 4, 2023

NewJeans teams up with Spotify to celebrate new EP with pop-ups, interactive playlists, and outdoor installations

Singapore – After being labelled as Spotify’s Equal Ambassador, rising K-pop group NewJeans released their sophomore EP, ‘Get Up’ in July 21, which has currently garnered more than 211 million streams in Spotify.In celebrating this highly anticipated release, Spotify has teamed up with NewJeans to bring their fans larger-than-life pop-ups, exclusive bonus content, and interactive playlists.

Spotify has dubbed this celebratory campaign as ‘Bunnyland’, offering NewJeans fans the opportunity to interact with the group and the concept surrounding them physically or digitally. 

The collaboration starts with the Bunnyland website, an immersive experience that lets fans around the world find out which NewJeans member is their biggest hero based on their music tastes. After being matched with one of NewJeans’s stars,users can listen to a special playlist curated by the members and share their results on social media.

Physically, Spotify has opened the doors to a pair of Bunnyland pop-ups in Seoul and Jakarta. Running through August 6, this experience was created to immerse fans in NewJeans’ world. Featuring retro themed arcade games, playlist stations, and plenty of photo opportunities, Bunnyland offers fans a NewJeans themed experience the chance to get their hands on a range of special gifts from Spotify and NewJeans.

Elsewhere, Spotify and NewJeans have also placed giant ‘Spotibuninis’ in major cities across Asia, with appearances in Tokyo’s Shibuya, malls in Jakarta and Manila, and Seoul’s Olympic Park. These installations feature NewJeans’ bunny character decked out in special Spotify headphones. 

Speaking on the collaboration, Spotify said in a press statement, “We’ve been supporting NewJeans’ meteoric rise through playlists like K-Pop ON! and programs like EQUAL, and we continue to be committed to spotlighting emerging talent and giving them opportunities to build deep connections with a global audience.”

Related Tags Marketing Asia Music Industry K-pop Spotify NewJeans
Share this article

Related Articles

View All
Starbucks Blackpink
Marketing APAC
Starbucks, BLACKPINK team up for summer-themed limited offerings
July 20, 2023
By Ivan Gallegos
Netflix announces US$2.5b investment in South Korean films, series
Platforms Featured Global
Netflix announces US$2.5b investment in South Korean films, series
April 25, 2023
By Teddy Cambosa
NewJeans Levis
Marketing Featured Global
Levi’s taps K-Pop girl group NewJeans as its newest global ambassador
March 6, 2023
By Maureen Basa
BTS is coming to Disney+ following major streaming deal
Platforms Featured APAC
BTS is coming to Disney+ following major streaming deal
July 12, 2022
By Teddy Cambosa
BTS-K-pop-Brand-Ambassadors-Brand-Interest
Marketing Featured Southeast Asia
Search results for a brand can jump to 50% when tapping BTS as brand ambassadors
July 9, 2021
By Teddy Cambosa
Pepsi-Blackpink-Campaign-BBDO-Guerrero
Technology Featured Southeast Asia
Pepsi PH’s latest AR campaign transforms soft drink cans into BLACKPINK light sticks
June 8, 2021
By Teddy Cambosa
No posts found

Featured Articles

View All
McDonald's Moving Walls
Marketing Partners Southeast Asia
McDonald’s uses dynamic DOOH to unlock deals based on real-time weather conditions in the Philippines
July 28, 2023
By Teddy Cambosa
Braze
Marketing Featured APAC
Marketing leaders to discuss future-proofing customer engagement strategies thru AI
July 12, 2023
By Teddy Cambosa
The Australian on-ground activation scene: how the country-continent shows off diversity in doing activation campaigns
Marketing Featured ANZ
The Australian on-ground activation scene: how the country-continent shows off diversity in doing activation campaigns
July 7, 2023
By Teddy Cambosa
Moving Walls AirAsia (1)
Marketing Partners Southeast Asia
AirAsia soars with programmatic DOOH: unlocking 7 million free seats promotion
July 4, 2023
By Teddy Cambosa
State of click-worthy programmable emails: Actionable insights from the SEA marketing leaders on how to engage meaningfully.
Marketing Featured APAC
State of click-worthy programmable emails: Actionable insights from the SEA marketing leaders on how to engage meaningfully
July 4, 2023
By Teddy Cambosa
Outstanding women leaders in marketing industry heralded at MARKETECH APAC’s first-ever ‘Empowered Women Awards 2023’
Marketing Featured APAC
Outstanding women leaders in marketing industry heralded at MARKETECH APAC’s first-ever ‘Empowered Women Awards 2023’ 
June 28, 2023
By MARKETECH APAC
No posts found

Most Recent Articles

UltraSuperNew unveils new positioning highlighting Japanese creativity’s reach globally
UltraSuperNew unveils new positioning highlighting Japanese creativity’s reach globally
June 5, 2025
Fatima Baduria
No posts found
New Apple China ads use humor to spotlight iPhone privacy features
June 5, 2025
Aliza Carmona
Agoda, Tourism Malaysia team up to boost MY’s tourism appeal via ‘Visit Malaysia 2026’
June 5, 2025
Teddy Cambosa
Paramount drops WPP Media in cost-cutting move linked to Skydance merger
June 4, 2025
Aliza Carmona
Vero boosts influencer marketing in PH with new appointment
June 4, 2025
Fatima Baduria
Australian brands struggle to harness martech and data amidst AI disruption
June 4, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin