Malaysia – Nadia Omer has been named as the new chief executive officer of Airasia MOVE, effective October 26, 2023. She succeeds Mohamad Hafidz Mohd Fadzil, who has been acting CEO of airasia MOVE since April of the same year.
Omer has a track record in category conversion, consumer habit change, and ecosystem value creation, with her early career at P&G as well as roles at Nestle and PepsiCo. Prior to joining airasia MOVE, she was the chief business officer for Cars24 Southeast Asia. Her experience qualifies her to guide airasia MOVE toward its goal of becoming the region’s preferred travel platform that provides the best value.
Speaking about the appointment, Tony Fernandes, CEO of Capital A and executive chairman of MOVE Digital, said, “We are excited for the future of airasia MOVE, as we welcome Nadia into what we will say is a pivotal moment for the organisation. I have been actively interacting with Nadia since the initial announcement of her appointment back in September and have no doubt that she will hit the ground running the moment she officially steps in.”
He added, “As announced last month, we are entering into a new era of travel innovation, and I believe that Nadia’s multifaceted background has uniquely positioned her to lead airasia MOVE forward as Asean’s preferred one-stop travel platform. She will also be working closely with BigPay, led by Zubin Rada Krishnan to offer seamless access to travel and financial services on one single platform, with integrated financial features.”
“I would also like to thank Mohamad Hafidz for his contributions as the acting CEO of airasia MOVE for the past six months, as he moves on to another role within the Capital A Group,” Fernandes remarked.
Meanwhile, speaking about her appointment, Omer said, “It’s a privilege to take the helm of airasia MOVE, and I look forward to working with Allstars across the region to create the next growth curve in our journey. I’d like to thank Tony Fernandes for putting his trust in me and count on his continued mentorship to MOVE the business forward.
She added, “My first priority and commitment is our airasia MOVE customers, always offering best-in-class value and industry-leading products to make travel that much easier, safer and fun. I count on our teams to make every trip a delightful one so that we can win our customers’ hearts to make airasia MOVE the travel app of choice in Asean.”
