MarketingSoutheast Asia

AirAsia Philippines teams up with DTI to bring local goods in-flight

Teddy Cambosa - August 22, 2023

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Manila, Philippines – AirAsia Philippines has teamed up with the Department of Trade and Industry (DTI) to bring local Filipino goods to passengers in-flight. This was done via DTI’s ‘Go Lokal!’ program.

Present during the signing of the agreement include AirAsia Philippines Ancillary Manager Pax Paloma; DTI Bureau of Domestic Trade Promotion Director Marievic Bonoan; AirAsia Philippines CEO Ricky Isla; and DTI Assistant Secretary Glenn Peñaranda.

Other homegrown brands available to guests flying with AirAsia Philippines include hand-made accessories from Tala by Kyla, handcrafted earrings and accessories from Boho Manila, Filipino-brand watches Ibarra Manila, and Team Manila Lifestyle apparel.

The partnership between AirAsia Philippines and DTI aims to proudly carry world-class Filipino talent and products throughout Asia and beyond. This also fulfills Capital A President and CEO Tony Fernandes‘ vow to promote Filipino brands all over ASEAN.

Steve Dailisan, country head for communications and public affairs and spokesperson at AirAsia Philippines, said, “AirAsia Philippines joins the government in showcasing proudly Filipino products. Now that all domestic destinations have recovered and returned to normalcy, our focus is now centered on helping small and medium enterprises (SMEs) and giving them a new platform for growth. We value their role in creating jobs and contributing to our economic development.”