Australia – mycar Tyre & Auto has partnered with creative advertising agency TBWA\Sydney and PR agency Eleven to launch a campaign for its newest auto-translate utility that helps car owners understand the language of the cars.
With Auto-Translate, car owners can have car terminologies instantly translated into simpler and more relatable terms through text, voice, or bill scanning.
The campaign for Auto Translate spans film, digital, social, and PR. It features a hero film video and three digital case study videos that discuss the problem of car owners having a hard time understanding their auto technicians and mechanics.
Users can now access the auto-translate utility on mycar’s official page.
Adele Coswello, chief customer officer at mycar Tyre & Auto, shared, “At mycar, we are committed to putting people first, so supporting drivers in learning more about their car, instead of leaving them guessing, made complete sense.”
“With Auto-Translate, we aim to help Australians learn more about their car by providing an extra layer of confidence after discovering that 95% don’t feel very confident in understanding an auto technician,” she added.
Also commenting on the campaign, Simon Hayes, creative director at TBWA\Sydney, said, “With Auto-Translate we continue to build upon mycar’s promise of ‘People First’ and stretch the brand beyond its traditional service offering. We’re very lucky to have such a great partnership with mycar and are excited to bring this much-needed utility to the world. Kudos to our terrific clients.”
