Mumbai, India – Advertising agency TBWA\ India appoints Ranjeev Vij as executive director for its North operations to further drive a growth strategy for the agency. Simultaneously, Vij was appointed as managing director of Nissan United 3.0, the dedicated marketing agency for the Nissan brand by TBWA\ to further elevate the impact of the team.
Vij brings with him a strong background in advertising, digital, data and PR working across the markets of United Kingdom and India. In his last stint, he was with Adfactors PR as digital evangelist where he led the digital-first integrated creative mandates and helped in scaling up its digital practice.
He has also worked with marketing and advertising agencies Ogilvy, McCann, BBDO and information technology consulting company Cognizant amongst others.
Govind Pandey, chief executive officer at TBWA\India said that Ranjeev’s expertise will further accelerate the agency’s ambition to be the leader in total brand experience and disruptive thinking.
Meanwhile, Vij said that the success of brands will be achieved if there is an ability to harness various aspects such as creativity, data, design, technology, experience, commerce, and advertising.
“I look forward to utilising my diverse experience and propelling our clients’ business forward,” he added.
Aside from Nissan, TBWA\’s global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s and Singapore Airlines.
Last month, TBWA\ India has also appointed Russell Barrett as its chief creative experience officer.
