Philippines – MullenLowe TREYNA (MLT) has officially acquired the full digital advertising business of digital creative agency Xiklab Digital, inclusive of its client roster and key talent.
The acquisition of Xiklab Digital aims to boost the agency’s services with expertise in digital strategy, performance marketing, and data-informed creativity.
Xiklab Digital is MullenLowe TREYNA’s third successful acquisition, following its joint venture with Quiddity Usability Labs in 2022.
The agency’s first strategic acquisition was ARC Public Relations in 2018, resulting in 30% year-on-year growth. Its succeeding acquisition of Quiddity added UI/UX, accessibility in design, and more to its roster of services.
MLT’s prior acquisition experience meant that the transition was completed in time for the new year, opening in 2024 with a significant expansion to its service offerings.
Mike Trillana, chairman and CEO of MullenLowe TREYNA, said, “We’ve nearly doubled in number of people since 2020. More importantly, we’ve multiplied the skill sets the agency group can bring to a client challenge while still believing in the power of breakthrough ideas in a complex landscape.”
Also speaking on the acquisition, Bingo Soriano, senior commercial adviser at MLT, said, “Current and future clients trust us to discover creative opportunities as we build their brands’ relationships with consumers. We’re excited to have all this potential for synergy in the services we offer and look forward to being part of the MullenLowe TREYNA group.”
