Manila, Philippines – Integrated marketing agency MullenLowe TREYNA has announced adding new business accounts, which comes from its extensive product lineup: integrated creative solutions, strategic narrative, user research and experience, PR, and activation.
Qairos, the company under MullenLowe TREYNA’s operations –made through a joint venture with Quiddity Usability Labs –nabbed the user research, experience design, and development duties on telco DITO Telecommunity; Philip Morris’s local subsidiary PMFTC; Nextbank, a cloud-based banking SaaS provider; and RS2, a global payment platform for credit card clients and merchants.
Denise Haak, CEO of Qairos, said, “Winning our clients’ trust in a competitive environment is crucial. I’m glad even global clients like RS2 can see the value and expertise we bring to the table.”
Meanwhile, parent agency MullenLowe TREYNA won the creative relaunch duties on local financial services M. Lhuillier, and projects with brandy brand Emperador Light and e-sports company Mineski Global. After the success of COMELEC’s ‘Magparehistro Ka’ campaign, Google has also awarded business to the agency without a pitch.
Mike Trillana, chairman and CEO of MullenLowe TREYNA Group, commented, “Getting new clients on board isn’t only about the ideas, it’s about the people you get to work with. We committed to a hybrid setup early in 2022, but we also took steps to ensure that we could sustain the elements of a winning agency culture. This is proof that looking after your people brings in the business, and makes business better for our clients.”
