Manila, Philippines – MullenLowe TREYNA is celebrating its 45th anniversary with significant personnel changes across the board.
Viboy Palillo has been promoted to the position of chief strategy officer for the MLT Group, following more than a decade of leadership within the agency’s strategic planning team. Meanwhile, Sachi Iwasaki is promoted to the position of account director. She has a track record of producing projects for clients such as Surf, 7-Eleven, and Axe.
Nina Romero and Krystel Ibaez have been promoted to senior copywriter and senior art director. They are known for their work on Lucky Me, Intermed, and Closeup, among other projects.
MullenLowe TREYNA is a few full-service network agencies in the nation, and is strengthening its finance and content production teams by promoting key personnel. At Paradigm, JL Marfori was promoted to the position of senior lead multimedia artist. Meanwhile, Jobelle Llanita has assumed the position of associate finance manager.
The MullenLowe MARC PR division has made the most promotions this year, following a string of organic and new business growth for clients like Galderma Consumer and Aesthetic lines, FWD Life Insurance, Unilever, and the Internet and Mobile Marketing Association of the Philippines, as well as recognition in local and regional award shows.
Moreover, Gerald Lim has been promoted to head of accounts, with Alyssa Dizon now serving as account director under his supervision. Jean Sanchez has been appointed as operations supervisor.
The MARC media relations team has announced new appointments, with Iris Del Fierro assuming the lead position as head of media relations. Joining her in a promotion is Nikka Ramos, who is now in her new role as senior media relations manager.
Speaking about the 45th anniversary and the appointments, Mike Trillana, chairman and CEO of MullenLowe TREYNA group, said, “We are extremely proud to see homegrown talent taking up leadership roles in the agency. It reflects the same commitment to excellence that we’ve always brought our clients for over 45 years.”
