Singapore – Global customer engagement platform MoEngage has partnered with tech giant Microsoft to allow enterprises to gather insights and run personalised, omnichannel campaigns for different customer segments to boost engagement, retention, and revenue.
Through the partnership, brands can now use Microsoft to bring together transactional, behavioural, and demographic data to create multi-dimensional customer profiles and export them to MoEngage to engage them with push notifications, emails, text messages (SMS), Whatsapp messages, mobile in-app messages, or website messages.
Microsoft’s Dynamics 365 Customer Insights, a consent-enabled CDP, helps brands deliver personalised customer experiences by providing 360-degree views of their customers and AI-driven insights based on unified customer profiles.
Meanwhile, MoEngage’s Insights-led Engagement platform, a CEP, on the other hand, allows brands to reach their customers across their preferred communication channels at the right moment in their customer journey.
Raviteja Dodda, CEO and co-founder of MoEngage, said, “With our collaboration, enterprises can transform their business into customer-centric organisations by creating delightful and memorable experiences across multiple touchpoints. We’re happy to add Microsoft into our ever-growing partner ecosystem and are excited about co-creating the modern norms of customer engagement.”
