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Mobile spending on League of Legends: Wild Rift hits $1b

by Teddy Cambosa

-

September 29, 2023

Mobile spending on League of Legends: Wild Rift hits $1b

Singapore – The popular mobile game League of Legends: Wild Rift, based on the League of Legends franchise, now officially joins the list of other multiplayer online battle arena (MOBA) games such as Mobile Legends and Arena of Valor that have crossed the$1b consumer spending milestone. This is according to the latest data from data.ai.

The game has seen its highest downloads in China (inclusive of iOS downloads only), followed by Vietnam and Brazil, resulting in a global total of 22.4 million. This pushes its overall lifetime downloads to 111 million worldwide.

Notably, consumer spending in the game was most significant in China, reaching close to $141m over the same period, with the United States following at approximately $8.2m.

The data notes that due to the game’s mobile optimisation, the mobile adaptation maintains the original core mechanic of picking champions and duking it out on a simplified three-lane map, and adopted touch based control mechanics for accurate movements and targeting. 

Moreover, the graphics and character animations were optimised for smaller screens, while retaining high production values and iconic team battle action gameplay that the franchise is known for.

“Newcomers to the genre are greeted by beginner-friendly tutorials that get them in the game, and a revamped deep-progression system has been crucial in maintaining long-term player engagement. Ultimately, Wild Rift complements the PC version, driving downloads and spending by giving players a solid mobile alternative,” data.ai said in a press statement.

Related Tags Mobile gaming League of Legends: Wild Rift data.ai Mobile spending
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