Sydney, Australia – Following a competitive pitch, global sports footwear and apparel brand, New Balance, has appointed Mediahub as its strategic media partner in Australia and New Zealand.
The appointment will see Mediahub undertake full funnel strategy, planning and activation across all channels for New Balance.
The collaboration was immediately put into effect with New Balance’s first running campaign ‘Run Your Way’ which was recently launched globally. Utilising Mediahub’s unique SCOUT Insights tool, the campaign is managed out of Australia and executed across Australia, New Zealand, Taiwan and the UAE.
Talking about the partnership, Sue Squillace, CEO of Mediahub, said the appointment further reinforced the strength of Mediahub’s offer and its ability to strategically partner with iconic global brands.
“At the heart of our capability is data-driven strategy informed by our unique SCOUT Insights tool, which was a central part of our offer to New Balance across multiple markets,” Squillace explained.
Joel Hanlon, head of marketing for New Balance Australia and New Zealand, added, “We are thrilled to extend our already successful partnership in North America and EMEA into Australia and New Zealand enabling New Balance to drive a consistent brand message and effectiveness across the globe in what will be a big year for us in these key markets.”
Meanwhile, Darren Tucker, regional director of New Balance, mentioned, “We were impressed by Mediahub’s ability to pinpoint core elements of our audiences across so many different markets. In particular, they were able to identify New Balance ‘Global Independents’; an audience profile that we can localise to ensure we are reaching the right people, the right way, at all points on the customer journey.”
