Kuala Lumpur, Malaysia – Global media and marketing solutions group IPG Mediabrands has announced the promotion of Cindy Eliza Vaz as its chief digital officer for Malaysia. Vaz has previously worked as the head of digital for Universal McCann in the country.
In her new role, she will be responsible for expanding the digitisation of the group in Malaysia whilst leading the digital transformation to provide a comprehensive suite of qualitative programmatic, performance, and tech solutions.
Moreover, the group has also promoted Debica Sigamani as its chief technology officer to work closely with the executive leadership team in driving business growth and success.
Bala Pomaleh, chief executive officer at Mediabrands Malaysia, shared that Vaz has played an important role in driving business and digital efforts during her stint at UM.
“Her strengths in digital innovation, strategy, data, and tech capabilities will help us continue to drive digital excellence to meet our clients’ business needs, whilst focusing on transparency, accountability, and brand safety,” Pomaleh added.
Meanwhile, Vaz herself expressed, “I look forward to raising the digital profile of Mediabrands, collaborating closely with UM and Initiative on our digital strategy and empowering clients to be more digitally savvy, while continuing to cultivate an ecosystem that nurtures more mentorship and coaching of young digital talents.”
Last month, global content studio Mediabrands Content Studio has also appointed Marshall Campbell as its general manager of client service and Luke Simkins as its group creative director.
