Indonesia – Creative agency M&C Saatchi Indonesia has officially rebranded itself as ‘Moonfolks’ on its sixth year anniversary, following CEO Anish Diryani’s acquisition of the company as an independent entity and exit from the M&C Saatchi group of companies.
As such, Moonfolks will be led by its co-founders, with Anish Daryani as president director and CEO, Dami Sidharta as chief creative officer, and Elki Hendra as chief strategy & digital officer.
With the new agency’s new purpose being “Make Audacious Possible”, Moonfolks aims to deliver ideas that are out-of-this-world to help brands achieve the impossible and take them to new heights.
In order to achieve this, the agency has created an ‘accelerated commerce” model, whereby all agency services are directed towards generating commerce for clients, delivering higher ROAS (Return on ad spend).
The services, according to the agency’s newly launched website, are, Moonfolks Advertising as the advertising arm, Moonfolks Digital as the digital services arm, Moonfolks Shopex as the retail and brand experience arm, and Moonfolks PR as the brand reputation arm.
Furthermore Moonfolks Authentic Intelligence is another solution the agency has launched, riding on Gen-AI expertise to create high volumes of content with a distinct cost advantage for clients. The agency has also announced the launch of its internal content production unit, Goosebump Pictures.
On the acquisition, the company retains all business licences and tax papers, with complete continuity of business where the agency retains all client, talent and partner contracts. The rebranding does not affect any significant changes to the team.
Commenting on the launch, Daryani said, “We’ve had tremendous success as M&C Saatchi Indonesia. And we’ll take that several notches higher as we relaunch the agency with the freedom that comes with our independence. We will be more agile and fluid in our approach, and build further on the values we have created over the past 6 years.”
“Moonfolks has all the ingredients for success. A loyal and satisfied client base, a fun-loving culture that embraces DEI, a talent-centric approach to business and an environment that encourages people to do their life’s best work. The industry is going to feel our impact in Indonesia, and across the region,” he added.
Meanwhile, Sidharta also commented, “We’re taking our second-first step. But unlike our first-first, it won’t just be the three of us. We have some of the brightest minds in the industry with us this time around and we’ll get to where we want to be a lot sooner. It’ll be very exciting every step of the way.”
Lastly, Hendria concluded, “Our goal is clear: not only do we curate compelling ideas and content, but we’re committed to crafting narratives that not only captivate but also catalyse commerce. We are here to redefine the boundaries of possibility, making audacious goals strategically achievable in an AI driven world”.
