Influencer marketing has transformed the way brands think about advertising. Creators are being credited for building highly engaged audiences across social platforms, using authentic and relatable content to capture consumer mindshare and advertiser interest. The centre of gravity has shifted away from traditional channels, and brands are now incorporating KOLs as an essential component of their omni-channel marketing strategies.
But consumer purchase behaviours are constantly changing, and Marketers are being presented with new challenges they need to respond to by the minute.
MARKETECH APAC brings together the best minds in the industry to discuss these new trends, and decode brand expectations as we look at the future of influencer marketing.