What’s NEXT 2023: Influencer Marketing in APAC

November 8, 2022 |

2:00 pm

GMT+8 |

60 minutes

Influencer marketing has transformed the way brands think about advertising. Creators are being credited for building highly engaged audiences across social platforms, using authentic and relatable content to capture consumer mindshare and advertiser interest. The centre of gravity has shifted away from traditional channels, and brands are now incorporating KOLs as an essential component of their omni-channel marketing strategies.

But consumer purchase behaviours are constantly changing, and Marketers are being presented with new challenges they need to respond to by the minute. 

MARKETECH APAC brings together the best minds in the industry to discuss these new trends, and decode brand expectations as we look at the future of influencer marketing.

Agenda

November 8, 2022

02:00 PM - 02:20 PM SGT
Presentation: Enabling brands to participate in the Creator Economy in 2023 and beyond

As influencer marketing hits maturity as a performance marketing channel, it’s creating the need for greater alignment between teams as brands seek opportunities to integrate creator content into wider digital strategies. In this presentation, Vamp Co-Founder Aaron Brooks will share:

    • Tips for how brands should navigate current macroeconomic trends
    • Learn from successful brands on how they’re using creator content to unify their digital and offline presence
    • How Vamp is evolving their technologies to create the operating system for the creator economy
Aaron Brooks

Co-founder and President | Vamp

November 8, 2022

02:20 PM - 03:00 PM SGT
Panel Discussion: The Experts View! The influencer marketing trends that matter

In this follow-up discussion, we’ll hear from the expert panel who will offer practical advice on future-proofing influencer marketing strategies.

    • The evolution of the ‘Influencer’: Going beyond just influential content, how the demand for KOLs is moving into co-creation and social strategy
    • The saturation of ‘me too’ content: How brands can revamp their content strategies to stand out from the rest
    • Beyond branding: Using influencer marketing as a way to help brands activate advocacy-oriented initiatives
Ruben Ahmed

Director of Marketing | HP Australia & New Zealand

Isabel Falco

Chief Digital & Marketing Officer | L'Oréal Philippines

Aaron Brooks

Co-founder and President | Vamp

Jonathan Gerard

Head of Production | VaynerMedia Asia Pacific

Shaina Teope

Regional Editor (Moderator) | MARKETECH APAC

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Speakers

Ruben Ahmed
Director of Marketing | HP Australia & New Zealand
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About Ruben Ahmed

Ruben Ahmed

Director of Marketing | HP Australia & New Zealand

Ruben Ahmed is the Director of Marketing for HP Australia & New Zealand, he is responsible for HP’s Consumer and Commercial portfolios across both PC & Printing divisions. Recognised as a dynamic leader and strategist he brings people together to unlock ideas for award-winning creative work and data-driven business impact. He is passionate about new and emerging technology with the privilege of building his career with some of the world’s most iconic technology brands including HP, Telstra, IBM and Sony.

Isabel Falco
Chief Digital & Marketing Officer | L'Oréal Philippines
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About Isabel Falco

Isabel Falco

Chief Digital & Marketing Officer | L'Oréal Philippines

Isabel FALCO is a marketer & business leader with a demonstrated history of working in the consumer goods industry in the Philippines. Isabel has had 15 years of experience focused on consumer marketing, brand building, business strategy & management, and digital acceleration. Isabel is currently the Chief Digital & Marketing Officer of L’Oréal Philippines, and together with her team is responsible for leading the digital-first transformation across all Divisions, powered by data & beauty tech, and accelerated consumer insights & acquisition. Her passion for digital, marketing, and beauty has allowed her to build digital-first marketing talents in the Philippines. She graduated cum laude from the Ateneo de Manila University with a Bachelor of Science degree in Management Engineering.

Aaron Brooks
Co-founder and President | Vamp
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About Aaron Brooks

Aaron Brooks

Co-founder and President | Vamp

Aaron Brooks is the Co-Founder and President of Vamp, an award-winning influencer marketing platform. Aaron co-launched Vamp in 2015 to connect influential content creators, with brands investing in social commerce to drive business outcomes. Vamp has since worked with global brands like Adobe, Estée Lauder, GAP and Volkswagen, delivering benchmark-beating results and helping establish influencer marketing as an essential performance marketing channel. A passionate advocate for championing the creator economy, Aaron is based out of Vamp’s London office.

Jonathan Gerard
Head of Production | VaynerMedia Asia Pacific
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About Jonathan Gerard

Jonathan Gerard

Head of Production | VaynerMedia Asia Pacific

In his role as Head of Production at VaynerMedia Asia Pacific, Jonathan oversees the company’s Production and Influencer offerings. He also manages the growing internal team and capabilities, as well as partnerships that drive the goal of creating relevant work that moves at the speed of culture. With 20 years of experience in production, Jonathan has produced shoots across every continent across the world (except for Antarctica… for now). Jonathan’s strength in production lies in his core belief that storytelling comes first, and he has told the stories of people from diverse backgrounds and experiences, including the likes of Cristiano Ronaldo, Wallace and Gromit, John Legend and Tibetan refugees in India. He has also won over 100 awards at international advertising shows including at Cannes Lions, D&AD, The One Show and Spikes Asia, amongst others. Prior to joining the organization, Jonathan was Executive Producer / Head of Production at BBH Singapore and Black Sheep Studios.

Shaina Teope
Regional Editor (Moderator) | MARKETECH APAC
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About Shaina Teope

Shaina Teope

Regional Editor (Moderator) | MARKETECH APAC

Shaina is an Asia-focused journalist, starting as a business reporter, corresponding to the business landscape in the region’s power and healthcare sector. She has been a journalist for Asian Power and Healthcare Asia. Using her knowledge and wide commercial awareness of the region, she recently moved her domain to the more creative side of business. Currently, she’s the regional editor of MARKETECH APAC, an APAC-dedicated news outlet in the marketing and advertising industry.

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Partners

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Vamp

Founded in 2015, Vamp connects brands with influential creators to make collaboration simple. Since our launch, we’ve built an end-to-end influencer marketing platform, grown to a global network of 45,000+ creators, achieved official partner status with Instagram, Meta, TikTok and YouTube, and worked with some amazing brands like Adobe, Converse, Diageo, Estée Lauder, and Samsung to name a few. We’ve scaled to eight offices globally and are proud to be recognized by Deloitte as one of the fastest-growing tech companies in Asia Pacific. Learn more at vamp.com. 

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