Singapore – The landscape of customer engagement is evolving at an unprecedented pace, driven by modern marketing technologies that empower brands to deliver hyper-personalised, impactful experiences at scale. With shifting consumer expectations and the increasing complexity of multi-platform interactions, how can brands rise to the challenge and redefine customer engagement for 2025? 

To tackle these critical challenges, MARKETECH APAC is hosting an exclusive webinar on 13 February 2025. Titled “What’s Next in Marketing: Customer Engagement in 2025,” the event aims to equip marketers with transformative insights and strategies to meet evolving customer expectations, craft personalised campaigns that resonate, and master the art of cross-platform engagement.

This is the second edition of the customer engagement webinar, born out of the strong partnership between the customer engagement platform Braze and MARKETECH APAC in delivering transformative insights for marketers. 

The webinar will feature an engaging panel discussion with seasoned industry leaders from Southeast Asia, sharing their expertise and forward-looking strategies to elevate customer engagement through innovation. The panel is comprised of:

  • Ranya Arora, senior strategic business consultant at Braze
  • Dian Paskalis, country director of growth & regional VP online marketing at Cove Indonesia
  • Jogent Emmanuel Tan, marketing director at Domino’s Pizza Philippines
  • Caroline Wee, vice president of brand and strategy at Loob Holding

The panel will also provide attendees with a comprehensive understanding of how modern marketing technology is reshaping customer engagement, from meeting evolving expectations to creating personalised, impactful campaigns and navigating the challenges of cross-platform strategies.

Additionally, the webinar will feature a keynote presentation by Arora, who will delve into the key customer engagement trends for 2025 and examine how AI technology can empower brands to foster meaningful customer interactions.

Furthermore, Rajesh Grover, group vice president – AI, digital & omnichannel at Kanmo Group, will be present for a fireside chat, discussing how Kanmo Group creates seamless, consistent customer engagement across multiple platforms and channels, while leveraging digital innovations to meet evolving customer expectations and stay competitive in a rapidly changing market.

“As we step into a new year, it’s time to anticipate emerging trends, evolving consumer behaviours, and fresh opportunities to revolutionise customer engagement strategies. So, what are industry leaders planning for 2025? At MARKETECH APAC, we’re thrilled to present the second edition of our webinar, bringing together industry experts to share actionable insights. Join us as we uncover what’s NEXT in the ever-changing marketing landscape!” Katherine Sy, regional head of content at MARKETECH APAC, said. 

“What’s NEXT in Marketing: Customer Engagement in 2025” is presented in partnership with Braze. Join the webinar on 13 February 2025 at 11 AM (SGT) by registering HERE. Don’t miss it!

Conversational marketing is certainly a game-changing strategy for businesses looking to engage with customers in real-time, fostering stronger relationships and delivering personalised experiences. Unlike traditional marketing methods, which can often feel impersonal and static, conversational marketing allows businesses to interact directly with consumers, creating a two-way dialogue that encourages trust and builds loyalty. 

Whether through chatbots or live customer service representatives, these conversations provide businesses with valuable insights into consumer behaviour while allowing customers to receive timely responses to their queries. In today’s fast-paced, digital world, this personalised interaction is crucial for businesses aiming to stand out and meet the evolving needs of their audience.

In addition, mobile messaging platforms like Facebook Messenger, WhatsApp, Instagram, and Telegram are ideal channels for executing conversational marketing strategies. These platforms not only make it easy for brands to connect with their customers where they already spend a significant amount of time but also offer a seamless way to promote deals, product launches, and other marketing initiatives.

This trend was further highlighted in the recently concluded ‘Mastering conversational marketing in the era of mobile messaging’ webinar, which delved into the nuances of conversational marketing, demonstrating how real-time interactions can help brands build deeper, more personalised relationships with their customers.

Addressing evolving customer needs using click-to-chat ads

Kicking off the webinar was a keynote presentation from Cecile Perez Tizon, sales director for Asia-Pacific at Infobip, which highlighted the use of ads where click-to-chat can be placed in both Feed and Stories on Facebook and Instagram, as well as in Facebook Marketplace. In the presentation, she highlighted how this strategy works, given that 93% of social media marketers use paid Facebook ads, and 57% of businesses noticed that including Facebook stories to promote their products and services is crucial to their success.

While click-to-chat ads vary from one platform to another, Cecile highlights how this feature’s seamless integration and flow allows brands to guide potential customers to be converted, and give them easy access whether for inquiries or special offers. Moreover, she also highlights how new technologies, like generative AI, have helped brands to optimise their messaging channels to adopt personalised prompts to users.

“Chat has evolved so much [that] we even have generative AI assisting in providing content that is useful and efficient in providing us with answers to our curiosity, so if there are questions [such as] colour, size, shape, or whatever options, it can be provided [easily] on chat,” she said.

Moreover, aside from AI-powered responses, she also highlighted how click-to-chat also simplifies offering an easy catalogue of products and services to customers, as well as supporting payment options–such as those from WhatsApp Payments.

Moving forward into the presentation, Cecile also highlighted that one of the primary benefits of click-to-chat ads for businesses is that it helps them to improve the value of their digital investments. This means that brands should combine advertising and messaging to enable better marketing outcomes. For her, brands always consider an investment that is optimal for results.

“In the olden days, companies knew that they had a budget for communication, so they set aside a budget for broadcast marketing campaigns and all that. But these days, after you implement all those campaigns, you use the same amount of budget to get results that is used to optimise your next batch of campaigns,” she explained.

In the case of Infobip, it has a built-in dashboard that tracks real-time data on the performance of their click-to-chat campaigns and helps brands to track the performance of their active chatbots and fine-tune them for best results.

“The main goal is to be able to track the performance of the communications so you can see all the users that you have–all the unique users that you’ve gained, the new ones, and the old ones that are not engaged. You can think on the side when you do your planning ‘how can we form better content, a different kind of call out’ to make sure that [the] marketing or ads entice these non-engaged statistics to be part of the engaged and converting [them,” she added.

How industry leaders should transform CX through conversational marketing

Next up on the webinar was a panel discussion featuring industry leaders Greg Anonas, international wine and food marketing director at Emperador Distillers, Inc.; Rosebel Garcia, head of marketing & commercial at Hertz, Thrifty, and Dollar; and Dara Deng, head of OTT partnerships for APAC at Infobip as they discussed how to build stronger customer relationships and loyalty, as well as seamless customer journey through personalised strategies and effective communication. The discussion was moderated by Katherine Sy, regional head of content at MARKETECH APAC.

When asked about one word that defines conversational marketing, Greg said ‘precision’ referring to how these new solutions allow brands to specifically target specific consumers and make them feel they are getting interacted by the brands personally; while Rosebel shared ‘digital’ referring to how digital platforms have become hubs for brand personalisation and interactions; and Dara sharing ‘interactive’ referring to how brands are actively brainstorming ways to bring customers closer through meaningful and personalised conversations.

Greg opened up the conversation by sharing an example of their conversational marketing about how their partner, liquor delivery service Boozy.ph, keeps the brand updated with a link to sales after a digital conversation with a customer; as well as their ‘digital sommelier’ service, which gives users a chance to ask questions about the perfect alcoholic beverage to pair with their food. In short, these strategies are their way to also generate sales through genuine connections.

“When you think of the sales funnel, you think of where people come in and where you eventually want to lead them. So the goal really is to make a sale,” he said.

He also highlighted the importance of how engaging customer journeys will spell the future of conversational marketing, stating, “User journey is the future of conversational marketing that we are seeking for. After you make the sales you can also measure the consumer sentiment and how reassured they are that they made the right choice.”

Meanwhile, Dara commented that the ultimate goal for a technological provider like Infobip is to make sure their solutions fit to the demands of one industry compared to another–from finance to F&B, retail and consumer brands.

“When we talk about conversational experience, we are talking about how to build personalised and right chats to be interactive with the brands. This is kind of very difficult and this is a question that we keep in mind for the business to think about: ‘how do I view that’ and ‘do I have the tools and platforms to view that,” she said.

Dara also added the three key layers of an ideal SAS system: marketing automation, chatbot level, and customer support platform.

For Rosebel, she shared that ultimately, conversational marketing strategies play around the company’s goal of expanding its customer base and market visibility. In their case as a car rental company, as the company lost a huge customer base during the pandemic, they opened a new subsidiary offering cheaper rental options for customers.

“We measure customer success by addressing our customer pain points and eventually launching a new product and improving our brands through these conversations that we have made [with customers],” she said.

Greg also highlighted how the easiest measure for a brand’s customer success story is sales–and in their own case, since they own a digital platform they can see how often they repeat purchases. He notes that making the sale for the first time is always considered a trial, but brands need to eventually want to bring customers to repeat purchases.

“After awareness, you need to be able to drive trial and conversion. Once they are converted, you need to make sure that they keep coming back to you. For us marketing people–it’s not rocket science–what we’re really after is to get people to not only try our product but to continue consuming or going back to our services,” he explained.

In terms of what type of data should be collected by brands, Dara explained that this all depends on what specific analytics a brand wants amidst a sea of data.

“We can think about how do we reutilise this data that we collected and then re-engage them and have better conversion towards better sales and results, as well as better ROI. Additionally, this data can be used to turn existing customers to be more loyal or to leverage this to redesign my next campaign which is more focused on a particular pattern,” she said.

The webinar was attended by 144 attendees representing brands such as 2GO Express Inc, AIA, Doctor Anywhere, HSBC, Lazada, Love Bonito, Prudential Assurance Company, Trip.com, Tyro Payments, Watsons, and more.

If you missed attending it, you can catch the on-demand access to the webinar, where brands explore strategies to boost customer engagement and loyalty. Register HERE for free.

Singapore – In the mobile messaging landscape where personalisation and immediacy are crucial, conversational marketing keeps brands relevant and competitive by boosting customer satisfaction and loyalty while driving conversions through timely, contextually relevant interactions. How can brands and marketers navigate these complexities as consumer expectations evolve to meet customer needs effectively and foster more meaningful connections?

To explore the transformative impact of conversational marketing on creating a seamless customer journey, MARKETECH APAC is hosting an exclusive webinar on 3 October, titled ‘Mastering conversational marketing in the era of mobile messaging.’ This webinar session will dive into the nuances of conversational marketing, demonstrating how real-time interactions can help brands build deeper, more personalised relationships with their customers.

The webinar will host a panel discussion featuring premiere marketing leaders across Southeast Asia to share their insights and strategies on leveraging conversational marketing to create a more seamless and engaging customer experience. The panel is composed of: 

  • Greg Anonas, International Wine and Food Marketing Director at Emperador Distillers, Inc
  • Rosebel Garcia, Head of Marketing & Commercial at Hertz, Thrifty, and Dollar
  • Dara Deng, Head of OTT Partnership, APAC at Infobip

The panel will share insights on using modern technologies to innovate conversational marketing, enhancing customer satisfaction and conversion rates. They will also discuss building stronger customer relationships through personalised strategies, overcoming AI-driven challenges, and measuring campaign success.

Moreover, the webinar will include a keynote presentation by Cecile Perez Tizon, Sales Director at Infobip, covering how to meet customer expectations with click-to-chat ads, enhance engagement with exceptional service and data-driven campaigns, and maximise ad spending using advanced behaviour analytics.

Teddy Cambosa, regional editor at MARKETECH APAC, said, “Conversational marketing transforms brand engagement by turning passive audiences into active participants. It’s not just about selling; it’s about building relationships, trust, and real-time connections that humanise the brand and foster loyalty. We’re keen to hear more from Infobip and other marketing leaders on how brands can ace this strategy for this year and beyond.”

Mastering conversational marketing in the era of mobile messaging is made in partnership with the omnichannel communications platform Infobip. Catch this webinar on 3 October, 2 PM (SGT) by registering HERE for free. See you there!

Singapore – In today’s competitive business landscape, brands are embracing artificial intelligence (AI) as a potent instrument to elevate customer engagement. The transformative impact of AI technology has reshaped the dynamics of customer-company interactions, delivering personalised and streamlined experiences that significantly contribute to customer satisfaction and loyalty. Given the prevalence of AI in the industry, how can brands and marketers ensure that AI technologies actively promote and enhance meaningful customer interactions?

To explore the impactful role of cutting-edge technology in reshaping strategies for engaging customers, MARKETECH APAC returns with an exclusive webinar this January 24. Titled “What’s NEXT 2024: Customer Engagement in Asia”, the webinar aims to impart valuable insights to marketers to utilise technology to enrich customer interactions, interpret evolving trends and consumer behaviours, and create personalised experiences that deeply resonate with their consumer base.

The webinar will host a panel discussion, featuring some of Asia’s leading industry leaders to impart their thoughts on how brands should take the next step in implementing AI-powered customer engagement strategies for the future. The panel is composed of:

  • Jia Ling Lim, assistant head of marketing and partnerships at BeLive Technology
  • Rolly Pane, managing director, Indonesia at Clozette
  • Saniya Dhingra Agarwal, head of customer experience at foodpanda Singapore
  • Chris Martin Alarcon, head of content and community management at Home Credit Philippines. 

The group will also be sharing their insights on how AI can be leveraged for following customer behaviour and personalisation as well as how to overcome obstacles in the process of utilising AI for customer engagement.

Moreover, the webinar will also feature a keynote presentation by Ranya Arora, senior strategic business consultant at Braze, where she will discuss how the use of AI technology could lead brands towards meaningful customer interactions.

“In any evolving industry, we are seeing that innovation and success are composed by the harmonious collaboration of human insight and AI innovation. This webinar is a timely event focused on insights of customer engagement with the enhancement of AI, to assist in forging meaningful interactions. Don’t miss this exciting webinar, and hear from expert leaders of top brands in the industry,” said Katherine Sy, regional head of content at MARKETECH APAC.

What’s NEXT 2024: Customer Engagement in Asia is made in partnership with customer engagement platform Braze. Catch this webinar on January 24, 11 AM (SGT) by registering HERE. See you there!

Singapore – In an always-on and digital-first world, marketers are always on the lookout for solutions that will give their customers only the best experience. But with the intense competition in the easily accessible digital sphere as well as the numerous solutions made available for brands to leverage, how will companies be able to identify the correct path that will ensure a seamless experience across all the touchpoints of their omnichannel journey map?

This May 25, MARKETECH APAC comes back with another discussion under its webinar series on customer experience ‘Connecting the CX Dots in 2023’ with the aim of helping brands and marketers alike carefully carry out an efficient and future-proof omnichannel journey mapping. The session follows the previously conducted webinar ‘Conversational Marketing: Connecting the CX Dots in 2023’, which tackled the challenges and opportunities marketers face in their conversational marketing efforts.

Titled ‘Omnichannel Journey Mapping: Connecting the CX Dots in 2023’, the webinar will feature a panel discussion with marketing leaders across the Southeast Asian region. In it, Iris Lee, regional brand director at CARSOME, Bea Atienza, impactful brand experience lead at Colgate-Palmolive, Nancy Almasco, marketing director at FlowerStore.ph, and Neha Bhasin, director of brand communications at ZALORA Group will share their insights on omnichannel journey mapping.

The panel discussion, called ‘Solving the Omnichannel Conundrum: Creating a Seamless Customer Journey in an Always-On Digital Sphere’, will also tackle the following topics:

  • Linear is dead: Making sense of a customer journey that can start from anywhere — and lead to any channel
  • Alleviating friction: Meeting where the customers are in an always-on and digital-first buying journey
  • Bridging the silos: Integrating consumer data off different channels in the omnichannel structure 
  • Adapting the engagement: Operationalising the omnichannel path for brands’ different use cases

Marketers often look to identify and reduce points of friction in the customer journey, but they might not always know where to start. To give marketers some know-hows, the webinar will also feature a keynote presentation by Merlvin Tan, team lead – APAC sales at MessageBird, who will be discussing how to better understand what omnichannel should mean to brands and marketers, what tools and resources to use, and how to bring it all together for a seamless omnichannel journey.

“We’re now in the 2nd leg of our webinar series, Connecting the CX Dots in 2023, and the conversation is only about to get much better! First theme was all about conversational marketing, and come this May, we’re going a more expansive route to talk about the Omnichannel Journey Mapping,” said Shaina Teope, regional editor at MARKETECH APAC.

Teope added, “We’ve gathered different marketing leaders from top brands to help shed light on mapping our customer journey at a time when customers are active on a multitude of channels. Rest assured that after this discussion, brands will have gained a clearer path on their omnichannel marketing strategies.”

‘Omnichannel Journey Mapping: Connecting the CX Dots in 2023’, the second leg of MARKETECH APAC’s webinar series on customer experience, is made in partnership with omnichannel communications platform MessageBird. It will be followed by the webinar on programmable email, the last theme of the series, to be held on June 21 this year.

Catch ‘Omnichannel Journey Mapping: Connecting the CX Dots in 2023’ on May 25, 2:00 pm SGT by registering HERE. See you there!

Singapore As it gains more traction and public knowledge, the metaverse space opens limitless possibilities for brands and businesses alike. But because many still seem to be intimidated by its concept, how will marketers be able to instil their metaverse activations in their consumers and audiences? 

MARKETECH APAC, in partnership with consumer intelligence platform Talkwalker, gathered industry leaders to give light to this question through its recent webinar titled, ‘What’s NEXT 2023: Metaverse Marketing Activations in APAC’. Benjamin Soubies, managing director for APAC and Japan for Talkwalker, delivered a keynote presentation that tackled how metaverse can be leveraged to effectively engage communities. 

In his presentation, Soubies shared that the metaverse has paved the way for people to create connections that are even further engaging and with it, brands may be able to reach their consumers and potential consumers in more ways than earlier imagined. He also shared about the metaverse conversation hotspots in the APAC region, different ways brands are engaging their communities in the space, key features of metaverse brand campaigns, and the metaverse-gaming connection, amongst others.

“As more players join in the game, it is extremely important to leverage consumer insights in order to identify the most promising opportunities in the metaverse that you should be investing in,” he said.

To further discuss the topic, a panel discussion was conducted which was joined by industry leaders Ramakrishnan C.N., managing director for SEA and metaverse lead at Accenture Song, Amrita Mallik, vice president of HSBC, and Chris Gurney, group creative director for APAC at Virtue Worldwide. Each of them discussed the trends, opportunities, and challenges, amongst others, that the metaverse space presents to the marketing industry.

The experts also shared their insights on how to activate marketing campaigns in the space through their perspectives from the brand and agency sides as well as some metaverse marketing initiatives that have proven to be successful.

The webinar was attended by 180 professionals from various industries such as marketing, advertising, banking, and technologies, amongst others. Brands and companies ePLDT,  Inc., Estée Lauder, Metrobank, Netflix, Nielsen, Philips, Publicis Groupe, TBWA, The Coca-Cola Company, and VICE also took part in the event. The top markets present were Malaysia, the Philippines, and Singapore. 

Concluding the webinar, MARKETECH APAC’s Founder & CEO Joven Barceñas, who also hosted the webinar and moderated the panel discussion, remarked, “We began the discussion with the goal of discovering the different challenges and opportunities in the metaverse that await brands and agencies as we enter the new year filled with new trends. I am sure our audiences looking to adopt the virtual space are more than excited to explore the opportunities we’ve talked about.”

Soubies further commented, ”I hope the webinar gave some clarity to brands out there who are contemplating their own 2023 metaverse activations. After discussing the ways brands can engage communities in the metaverse, and hearing from our expert panelists on trends, opportunities and challenges in the space, it will be exciting to see how the newer players find their spot in the metaverse.” 

He also added that in order to succeed, brands and marketers must ensure that they have a solid understanding of their consumers to create “relevant and impactful” metaverse experiences.

Learn more about marketing leaders’ insights on metaverse by getting your on-demand access to the webinar here.

Singapore – The influencer marketing industry and creator economy is booming thanks to a wave of new innovations we’re seeing happening across social media channels. Influencers are becoming household names across the globe, and brands are responding by jumping into the influencer channel to drive successful marketing strategies. As we head into a new calendar year, how should brands maximise the value of their investment in content creators to reach more audiences at scale?

MARKETECH APAC’s latest webinar, ‘What’s NEXT 2023: Influencer Marketing in APAC’, provides answers to this question. In his presentation, Aaron Brooks, co-founder & president of influencer marketing platform Vamp, discussed the evolution of influencer marketing as a brand strategy, the key trends to watch out for in the space, and shared insights on how brands can best participate in the creator economy moving forward. 

According to Brooks, the emergence of digital web 2.0 technologies changed the way marketers interact with their audiences, and that said evolution has greatly benefitted the influencer marketing space. In fact, global influencer marketing is expected to reach $143b by 2030 — amounting to a compound annual growth rate of 33.4%.

Despite this anticipated growth, brands are looking for a seamless experiences collaborating with creators, and there are still actions the company is taking to remove the complexities of the creator economy. To this, Brooks said, “For this efficient experience to happen, we need to think of ourselves as being part of a broader ecosystem that connects the brands and the agencies to the community that helps them activate social content. We already have the critical masses on each platform, and it’s where brand activity needs to happen. Our role as a technology provider is connecting all these parts back to creators, who really exist at the core of this ecosystem.”

He shared key insights brands should consider adopting, in order for them to future-proof their influencer marketing strategies. This includes moving away from a one-size-fits-all perspective and instead thinking of platform-based approaches to be in line with the brand’s overall marketing objectives.

Speaking from his experience with Vamp’s clients, Brooks likewise mentions the importance of boosting creators’ organic content to drive results. “This is really important for a few reasons. When clients boost their organic content through paid media, you are basically giving the content a second lease of life that helps push customers further down the purchase funnel and drives the performance element of a campaign,” he explained. 

He specifically mentioned the importance of leveraging the power of video for content creation. According to Brooks, about 79% of TikTok users said they discovered new brands through the app. From a content format performance perspective, he referenced Instagram reels being 29% more efficient than stories, and 3.8 times more cost-efficient than feed posts. Reels also have 25% more return on ad spend (ROAS) than other IG content.

As Brooks wrapped up his presentation, he shared some actions brands can apply to their influencer marketing approach. His first tip is to apply a squad strategy when selecting a creator mix for your brand, in order to reach all consumer types and sub-niche audiences. This includes recruiting micro-creators who tend to have much more engaged audiences, and using creators from a broad selection of interest groups. He also mentioned it is important for brands to “mirror the fabric of everyday life” by creating authentic advocacy content. Lastly, he recommended using creators to build a digital asset library that has a constant stream of original content, so brands can rise to the challenge of continuously engaging with consumers on different online channels.

Brooks was later joined by industry experts for the panel discussion during the latter part of the webinar, including Ruben Ahmed, director of marketing at HP ANZ; Isabel Falco, chief digital & marketing officer at L’Oréal Philippines; and Jonathan Gerard, head of production at VaynerMedia Asia Pacific.

On-demand access to the What’s NEXT 2023: Influencer Marketing in APAC webinar is now available here.

Singapore – Influencer marketing has now reached its maturity, but as we all know, the creator economy is very fluid, and even the tiniest disruption can create ripples to give birth to entirely new innovations in this area. For those that have influencer marketing as a key part of their marketing arsenal, this reality can be intimidating. 

As the digital media for the marketing and advertising industry in APAC, MARKETECH APAC has partnered with influencer marketing platform, Vamp, to lead this very important conversation for brands and marketers. To loosely refer to ‘creator economy’, in itself, hasn’t shaken its novelty off among us; when before, influencer marketing is looked to as a vain strategy or an afterthought, it has now swelled its importance and presence to have its very own ecosystem with players and stakeholders that aim to keep the brand-content creator interactivity alive and flourishing.

The webinar, What’s NEXT 2023: Influencer Marketing in APAC, will be focusing on what more can we expect from influencer marketing in the future – in 2023 and beyond. Aaron Brooks, the co-founder and president of Vamp, will be giving a keynote presentation on how brands can best leverage their position in the new creator economy in 2023. Brooks will be sharing valuable insights on what brands can do to successfully navigate current macroeconomic trends and what marketers can learn from other brands that have successfully used creator content to unify their digital and offline presence. 

Meanwhile, a panel discussion will be touching on the developing and newly-emerging trends in influencer marketing today. Together with Brooks, Jonathan Gerard, the head of production of VaynerMedia APAC, Ruben Ahmed, director of Marketing for HP Australia & New Zealand, and Isabel Falco, chief digital & marketing officer of L’Oréal Philippines will be gracing the virtual discussion to talk about how influencer marketing is evolving to change the imperative for content creation and strategy. Furthermore, the marketing leaders will be sharing their expert views on how influencer marketing is now being leveraged to achieve objectives that go beyond branding. 

What’s NEXT 2023: Influencer Marketing in APAC webinar will be held this 8 November 2022 from 2:00 pm – 3:00 pm SGT. It will be conducted as part of MARKETECH APAC’s multi-platform insights-sharing festival, What’s NEXT 2023.

“As influencer marketing continues to mature as a performance channel, what brands want and expect from creators and vice versa will naturally evolve over time,” commented Aaron Brooks, president and co-founder of Vamp. 

He added, “For the relationship to be effective, it needs to work like a partnership, starting with building an understanding of the motivations of each side, and acknowledging the expertise each party brings to the table”

“Our role as a platform provider is to help facilitate this dialogue between creators and brands, to collectively drive the best outcomes. I look forward to sharing some of our learnings during the webinar,” said Brooks.  

Shaina Teope, MARKETECH APAC’s regional editor, commented, “Influencers, and the whole influencer marketing phenomenon for that matter, has been regarded only as secondary, for so long, to the budget-heavy and big-celebrity initiatives by brands. Its significance is changing now, and comes with this is the evolution and growth of how we must realise our strategies in launching and developing influence marketing campaigns today. Let this industry discussion help you step up and sustain your influencer game for 2023 and beyond.”

The said webinar kicks off its parent industry multi-platform series, What’s NEXT 2023. Through its four main content platforms – webinar, conference, interview, and article – we will be gathering the best in the industry to help the marketing community gear up and be ready for the upcoming year’s challenges, opportunities, and trends in marketing.

To join the webinar, What’s NEXT 2023: Influencer Marketing in APAC, register HERE to secure your spot. 

Singapore – Events, following the height of the pandemic, are now putting a premium on the hybrid setup. Brands and marketers alike are utilising both the genuine tangibility of physical events and the widespread accessibility of digital events. For marketers, using a hybrid event model allows them to hit ‘two birds with one stone’ in terms of reaching out to their target audiences. 

There is a greater need for both brands and marketers to be equipped with the latest strategies and methodologies to effectively use their hybrid events for the success of their brand marketing.

With these in mind, MARKETECH APAC, the digital media for the marketing and advertising industry in APAC, and in partnership with Hubilo, is taking the lead to explore what makes events a commercial success: event-led communities and 365 communities. Happening on November 3, 2022, 2 PM (Singapore Time), the webinar ‘What’s NEXT 2023: Events in Asia Pacific’ aims to equip event planners and marketers with the latest trends and insights on how organisations can build engaging and sustainable events.

Through this event, MARKETECH APAC has gathered industry leaders to deep dive into the ecosystem of successful event planning for brands. Joining the discussion are Amit Wadhwa, chief executive officer at Dentsu Creative India; Milca Javier, head of marketing at Generali Philippines; Sophie Ahmed, senior vice president for market strategy at Hubilo; and Razlan Manjaji, director of global events at South China Morning Post.

The panellists will be sharing their views and insights on how brands and marketers create event-led communities, and test membership models, with engaging content. In addition, they will discuss what 365 communities are and how to build them to personalise events.

“Events have been the hardest hit when the pandemic struck, and just because things are now going back to normal, we can’t expect the event marketing landscape to be just the same when it was in its ideal shape. This industry event with Hubilo is so important because we’re not only going to revisit brands’ current event strategies, but we’re now revamping our playbooks to be future-ready as we unravel the impact of the collision of physical and virtual engagements,” commented Shaina Teope, MARKETECH APAC’s regional editor

Meanwhile, Sophie Ahmed, SVP for market strategy at Hubilo, commented, “With the digitization of events, marketers now have access to new ways to build their brand, to generate leads, to funnel these leads, to get closer to their prospects and customers and to gain deeper insight into the behaviours of their market. Events now, more than ever, can be used to drive pipelines, achieve greater insight and analytics and ultimately create more value for the customer. I’m really excited for this session where we will be covering all of this and more.”

The webinar, ‘What’s NEXT 2023: Events in Asia Pacific’, will be held on November 3, 2022, 2:00 pm SGT. Secure your spot at the webinar HERE.

The Philippines – MARKETECH APAC‘s What’s NEXT returns this year with a stronger push to bring the industry together through a variety of knowledge-sharing activities. MARKETECH APAC will continue to feature thought-leadership articles written by renowned marketing leaders to cover various marketing areas, as it did last year.

With MARKETECH APAC‘s ongoing push to create relevant video content, we will gather the best in the industry this year and sit down with them to discuss how marketers can prepare for the upcoming year of marketing opportunities and challenges.

On November 3, 2022, What’s NEXT 2023 will kick off with a regional webinar, What’s NEXT: Events in Asia Pacific, in collaboration with event tech platform, Hubilo. On November 8, in partnership with influencer marketing platform Vamp, another regional webinar, What’s Next: Influencer Marketing in APAC, will be held.

True to its mission of creating a well-connected marketing community in Asia Pacific, What’s NEXT 2023 concludes with a two-day hybrid conference, What’s NEXT 2023: Marketing in Asia Pacific, on February 21-22, with at least 120 physical attendees in Manila and 1,500 virtual attendees from various markets in Asia Pacific.

The conference will spark offline and online discussions about digital, e-commerce, customer engagement, CX, esports, research, B2B, metaverse, and other relevant topics that will help marketers future-proof marketing strategies.

MARKETECH APAC’s What’s NEXT 2023 will be a go-to platform for checking out the marketing industry’s new trends, opportunities, and challenges to be explored in the region through this holistic approach.

Keep an eye on our website and social media pages for updates on the hybrid conference.

Please contact Joven Barceñas at [email protected] if you are interested in becoming a partner.