Sydney, Australia – Global influencer marketing and content creation platform Vamp has been added to the TikTok Marketing Partner program, allowing Vamp’s customers to have access to first-party data that will make running campaigns with TikTok easier and more effective.
In addition, brands who work with Vamp can now obtain TikTok creators insights in a more automated and scalable way. They can now identify relevant creators within Vamp’s vetted community and make data-driven decisions based on their audience insights. All of Vamp’s creators are also added to the TikTok Creator Marketplace.
Furthermore, brands will also benefit from clear, verified performance metrics and can monitor views, likes, shares, comments and engagement, to identify high-performing content and accurately measure the campaign’s success. These performance insights also help brands determine which high-performing content pieces should be amplified using TikTok’s Spark Ads – an ad solution that can be utilised via the Vamp platform.
For Aaron Brooks, co-founder at Vamp, TikTok has become a platform impossible for marketers to ignore, but creator discovery and campaign measurement remain two of their biggest opportunities.
“Vamp’s badging as a TikTok Marketing Partner and integrating with the TikTok Creator Marketplace takes the guesswork out. We’re excited to bring our customers who have already seen success on our platform, like Adobe, Estée Lauder and Benefit Cosmetics, new clarity and capabilities. It’ll also allow creators to recognize the power of their insights, prove their influence and save them time taking endless screenshots of analytics,” Brooks said.
Meanwhile, Melissa Yang, head of ecosystem partnerships at TikTok, commented, “Creators are the lifeblood of our platform and we’re constantly thinking of new ways to make it easy for them to connect and collaborate with brands. We’re thrilled to be integrating with an elite group of trusted partners to help brands discover and work with diverse creators who can share their message in an authentic way.”
Vamp has combined this integration with existing tools that help to streamline TikTok campaigns. Vamp’s platform offers brands easy briefing templates and its algorithm competitively prices TikTok creators for maximum opt-ins. In addition, management tools minimise admin and results are collated in a centralised dashboard.