Tag: Industry Event

In a competitive digital landscape, martech solutions such as automation, data analytics, and customer relationship management (CRM) systems allow brands to deliver personalised experiences at scale, streamline operations, and make data-driven decisions. This helps brands not only increase efficiency but also foster deeper connections with their audience by delivering the right message at the right time. Ultimately, martech empowers brands to stay agile, innovate, and remain competitive in a rapidly evolving market.

To recognise such innovations making a difference to the marketing scene in APAC, MARKETECH APAC is excited to announce the finalists for its inaugural Marketing Technology Awards 2024, and marks the first time the publication has launched an awards ceremony recognising marketing technology platforms and their campaigns in the region.

How the judging process rolled out

For the publication’s first awards show dedicated to martech platforms, it ensured that the scoring and guidelines guaranteed comprehensive coverage for the submissions, allowing it to highlight specific specialisations within the marketing technology realm.

The judging criteria for the awards were as follows:

  • Brand Collaboration Categories: Results (50%), Tech Implementation (30%), Tech Selection Process (10%), Objective (10%)
  • Martech Categories: Case Studies (45%), Innovation (30%), Tech Capabilities (25%)
  • Industry Leaders Categories: Business Contributions (40%), Leadership (40%), Case Studies (20%)
  • Teams Categories: Team Performance (40%), Team Culture (30%), Business Innovation (30%)

With this in mind, the judging process was handled by a roster of 20 judges who are marketing leaders representing various industries across Asia-Pacific. The heads of jury include:

  • Neha Bhasin, regional director of marketing and communication at ZALORA (Brand Collaboration Categories)
  • Jason Huan, chief marketing officer at Endowus (MarTech Categories)
  • Jyane Quek, global head, marketing strategy for consumers, private and business banking at Standard Chartered Bank (Industry Leaders and Team Categories)

For those categories with only 1 or 2 finalists, the trophy to be awarded will be determined based on the scores received after judging, provided the entries meet the average scores of Bronze, Silver, or Gold winners from contested categories. 

For the ‘MarTech Category’, Netcore Cloud dominated the finalist list with 13 entries making the cut, followed by Quantcast with 8, as well as Rewardz and SEMRush tying with 4 nominations.

On the ‘Brand Collaboration Category’, Danone Indonesia led with five entries reaching the finals, while Fedex and Avida Land each secured three finalist spots. Over at the agency side, Eyden Indonesia, Mindshare, and VML each had three entries that made the cut, followed by Leverate Group with two entries advancing to the finals.

In terms of countries where the finalists originated, Singapore dominated with 24 nominations, followed by India (16), and the Philippines (11). In total, the entries came from eight markets across Asia-Pacific including Hong Kong, Indonesia, Australia, Malaysia, and China.

Joven Barcenas, founder and CEO of MARKETECH APAC, said, “To the finalists of our inaugural ‘Marketing Technology Awards 2024’, your innovative use of martech exemplifies the cutting-edge strategies shaping the future of marketing. We are proud to celebrate your achievements and showcase the best practices that are driving success across the industry. Through your inspiring work, we aim to motivate other marketers in the region to embrace innovation, push boundaries, and elevate their marketing efforts to new heights. We look forward to revealing the winners of this first ‘Marketing Technology Awards’.”

Click here to view the full list of the finalists.

To book seats for our gala event for the awards on 28 November 2024 in Aloft Novena Singapore, register here. The deadline for booking tables for the event will be on 25 October. 

Manila, Philippines – As we step into the ever-evolving landscape of marketing in 2024, it becomes increasingly evident that the industry’s trajectory is poised for significant shifts. Rapid advancements in technology, changing consumer behaviours, and global events continue to reshape the marketing landscape at an unprecedented pace. In this dynamic environment, the need for robust and forward-thinking discussions on the future of marketing has never been more critical.

With this state of the industry in mind, MARKETECH APAC has recently concluded its What’s NEXT 2024: Marketing in the Philippines conference at Crowne Plaza Manila Galleria. The 2-day conference was aimed at empowering brands and marketers with the latest insights, strategies, and tools essential for navigating forthcoming trends and industry forecasts in the marketing space.

For the first day of the conference, attendees were treated to a range of discussions centred around how businesses can improve their existing customer engagement strategies, the possibilities of GenAI in marketing, balancing human empathy and technology in CX strategies, and revolutionising e-commerce through data and AI.

The speaker lineup for the first day includes:

  • Chin Wee Ko, Manager and Principal for SEA at Adobe
  • Gaurav Srivastava, Practice Lead at Adobe
  • Corentin Balmet, Regional Sales Director (Asia) at Brandwatch
  • Alex Crouch, Strategic Enterprise Lead, Hong Kong & The Philippines at Braze
  • Michelle Eve de Guzman, Marketing Director at Cebu Pacific
  • Bea Atienza, Marketing Director, Impactful Brand Experience at Colgate-Palmolive
  • Roki Ferrer, Head of Data at Dentsu International
  • Benjamin Quiroga-Rivera, Co-founder & Managing Director for SEA at Emma – The Sleep Company
  • Rochelle Vandenberghe, Chief Marketing and Digital Business Officer at FWD Insurance
  • Raymund Villanueva, Chief Marketing Officer at GoTyme Bank
  • Gino Cruz, Media Manager for SEA (Singapore, Malaysia, Vietnam & the Philippines) at H&M
  • Donna Salgado, Director of Marketing Communications and Development at Megaworld Corporation
  • Samantha Manuel, Group Director Digital Marketing & Reputation Management at Megaworld Corporation
  • Emmanuel Cruz, E-Commerce Lead at Mondelez International Philippines
  • Tiffany Batungbacal, Assistant Vice President at PRIMER Group of Companies
  • Juan Paolo Gonzales, Vice President of Marketing and Capability at Rebisco
  • Jun Stryckers, Strategic Account Director at Salesforce
  • Jeremiah Su, Chief Video Officer at Superminted

Meanwhile, the second day of the conference had discussions focused on creating purposeful and genuine branding strategies, the importance of behavioural insights, Web3 in marketing, unlocking the power of retail media in digital advertising, as well as how data can be used to maximise the impact of influencer marketing strategies.

The speaker lineup for the second day of the conference included:

  • Katrina Gonzalez, Global Marketing Director at Coins.ph
  • Jasper Evangelista, Director of Brand & Marketing at DITO Telecommunity Corporation
  • Brittany Kaw, Senior Team Lead – Global Influencer Marketing at Emma – The Sleep Company
  • Denice Sy, Chief Sales & Marketing Officer at Ever Bilena Cosmetics Inc.
  • Danielle Marie Eleazar, Head of Marketing at foodpanda Philippines
  • Norman Agatep, President and Managing Director at Grupo Agatep
  • Rosebel Garcia, Head of Marketing & Commercial (Hertz, Thrifty, and Dollar) at Hertz Philippines
  • Sheila Paul, Chief Marketing Officer at Home Credit Philippines
  • Pocholo Garcia, Head of Digital and E-commerce at Malayan Insurance
  • Erwin Doña III, Cluster Director of Marketing Communications at Novotel: Ibis Styles
  • David Teotico, Lead, Advertising & Partnerships at panda ads
  • Ray Philip Pine, Marketing Director at PepsiCo
  • Mrinal Daryani, Account Director at Salesforce
  • Marili Amper, Head of Brand, Communications, and Marketing at Sodexo On-Site Services Philippines Inc.
  • Jeremiah Su, Chief Video Officer at Superminted
  • Albert Cuadrante, Chief Marketing Officer at UnionBank

The What’s NEXT 2024: Marketing in the Philippines conference was backed by Adobe as the platinum sponsor; Brandwatch, Braze, and panda ads as gold sponsors; Salesforce as the bronze sponsor; and DoubleVerify and Digital Ark as event partners.

The conference was attended by 219 delegates, who represented brands such as Aboitiz Equity Ventures, ACE Hardware, AirAsia Philippines, Ayala Malls, BDO Unibank, BPI, Canon Philippines, CHG Global, CIMB, Flash Express, GMA Network, Leslie Corporation, Monde Nissin, National University, Okada Manila, Philippine National Bank, Philippine Bank of Communications, PLDT, Razer Gold, Rustan, San Miguel Foods, Security Bank, SM Development, Summit Publishing, Sun Life Philippines, and Universal Robina Corporation.

Speaking on the recent conclusion of the conference, Joven Barceñas, founder and CEO of MARKETECH APAC, has expressed his gratitude to all of those who have attended the conference, stressing the importance of continuously leading discussions for the marketing industry this year and beyond.

“A big thank you to our 33 speakers who have given us thought-provoking presentations to intriguing discussions, and have delved most pressing marketing topics of today. Your generosity with your time and expertise has enriched the experience for everyone here for 2 days, and for that, we are very grateful. Thank you for trusting What’s NEXT in Marketing Conference as a platform to share your marketing wisdom and great stories. As we draw this conference to a close, we are very excited to share that this year we are bringing the What’s NEXT in Marketing in Indonesia. Stay tuned for our plans on how to get this conference in the Philippines bigger and better as you are all inspiring us to do so,” he stated

The conference is the last of the trilogy of conferences MARKETECH APAC launched as part of its What’s NEXT industry series. The first conference was held successfully in Malaysia back on December 5, 2023 at Sheraton Imperial Kuala Lumpur while the second one was held in Singapore recently on March 7, 2024 at Furama City Centre.

Following this, MARKETECH APAC is also proud to announce the next phase of the What’s NEXT series under the name “What’s NEXT 2024-2025.” With this new phase of this industry initiative, MARKETECH APAC is also announcing the following conferences:

  • What’s NEXT 2024: Marketing in Indonesia – October 2024 
  • What’s NEXT 2024: Marketing in Malaysia – December 4-5, 2024
  • What’s NEXT 2025: Marketing in Singapore – February/March 2024
  • What’s NEXT 2025: Marketing in the Philippines – March 2024

For any potential partnership or inquiries regarding the next conference series, please reach out to us at [email protected].

Singapore – With 2024 well underway, marketing and advertising pioneers eagerly anticipate the next wave of opportunities and obstacles shaping their industries. Navigating through many emerging marketing trends, accelerated by shifts in consumer behaviours and evolving industry perspectives, remains at the forefront of their strategic endeavours.

As a response to this status quo in the marketing scene, MARKETECH APAC recently concluded its What’s NEXT 2024: Marketing in Singapore conference at the Furama City Centre. This conference gathered a wide range of marketing industry professionals to lead the conversation on the outlook of the marketing industry through actionable insights, strategies, and tools needed to navigate upcoming trends and industry predictions.

For the morning part of the conference, attendees were treated to a range of discussions centred around the numerous possibilities of using artificial intelligence (AI) in marketing, as well as deep-diving into a more comprehensive outlook of the digital advertising space, whether it’s all about creating long-lasting impressions for brands online, as well as the effectiveness of DOOH by bridging the gap between the physical and digital experience for customers.

The speakers for the morning session included:

  • Gaurav Srivastava, Practice Lead at Adobe
  • Jaslyin Qiyu, Former SVP, Head of Client Marketing and Digital Capabilities at Citi
  • Sulin Lau, Regional Head of Marketing and Brand for Deliveries, Mobility, Fintech & B2B at Grab
  • Siew Ting Foo, Global Chief Brand Officer and Head of Insights at HP
  • Rebecca Nadilo, Managing Director at Iris Singapore
  • Jason Tan, General Manager at JOLT Digital
  • Mark Opao, Communications Planning Partner for APAC & META at Kaspersky
  • Jessica Duarte, Director of Product and Marketing Innovation at The LEGO Group
  • Jenny Tang, Head, Digital Marketing at Singapore Management University
  • Jyane Quek, Global Head, Marketing Strategy for Consumers, Private & Business Banking at Standard Chartered
  • Julien Dahmoun, Head of Digital and Social Marketing at Starhub
  • Jason Yong, CEO & Founder at Unicom Marketing

Meanwhile, the afternoon part of the conference focused on how brands can create meaningful customer engagement strategies, revolutionising social commerce in 2024, as well as the multiple strategies brands can use to further improve their customer experience amidst a continued movement by the industry towards more personalised marketing strategies.

The speaker lineup for the second part of the conference includes:

  • Annie McNamara, Head of Business Development at Adobe Asia
  • Yi En Chye, General Manager APAC & Director of Strategic Consulting at Braze
  • David Harling, Chief Marketing Officer at Circular
  • Ronnie Brown, Chief Marketing & Distribution Officer at DirectAsia Singapore
  • Shermaine Lau, Head of Havas Market at Havas Singapore
  • Adam W. Cowlishaw, Head of Marketing and Digital at Johnson & Johnson
  • Sophia Ong, Group Communications and Corporate Marketing at Singapore Post
  • Asnawi Jufrie, Regional General Manager, SEA at Sleekflow
  • Jeremiah Su, Chief Video Officer at Superminted
  • Chris Brabender, VP of Technology and Commerce at Valtech

MARKETECH APAC’s first-ever conference in Singapore was also made possible by sponsors Adobe, Braze, Sleekflow, Adzymic, HubSpot, JOLT Digital, and Unicom Marketing.

The conference was attended by 150 delegates, who are from the managerial to the top-level management representing brands such as 3M, Aon, Asus, Canon, Carousell, Constellar, Electrolux, Endowus, EtonHouse, Google, GovTech Singapore, GROW with Singlife, Health Promotion Board, IHH Healthcare, Kimberly-Clark, Kohler, Marriott International, Mediacorp, Ninja Van, OCBC, People’s Association, Razer, Revolut, Singapore Economic Development Board (EDB) Singapore Power, Singtel, and Snaphunt.

Speaking on the recent conclusion of the conference, Joven Barceñas, founder and CEO of MARKETECH APAC, has expressed his gratitude to all of those who have attended the conference, stressing the importance of leading discussions for the marketing industry this year.

“From thought-provoking presentations to lively discussions, we’ve delved into the most pressing marketing topics of today, and it’s all thanks to the insightful contributions of our speakers and panellists. Your generosity with your time and expertise has enriched the experience for everyone here today, and for that, we are immensely grateful,” he said.

He added, “With the resounding success of today’s event, I’m already looking forward to seeing you all again next year. Get ready for an even bigger and better experience, with more speakers, more sessions, and more insights into what’s next in marketing in Singapore over two action-packed days.”

The conference is part of a trilogy of conferences MARKETECH APAC launched as part of its What’s NEXT industry series. The first conference was held successfully in Malaysia back on December 5, 2023 at Sheraton Imperial Kuala Lumpur. Following the conclusion of this Singapore, conference, the What’s NEXT conference will return with its return to the Philippines for the second time on March 19-20 at Crowne Legacy Manila Galleria.

Singapore – As we step into the promising realm of 2024, the marketing landscape in Southeast Asia is undergoing a profound transformation, driven by evolving consumer behaviours, technological advancements, and dynamic market trends. In this era of unprecedented connectivity and digitalisation, businesses are challenged to adapt swiftly to stay relevant and competitive. The region, known for its diverse cultures, rapidly growing economies, and technological adoption, is poised to witness groundbreaking shifts in marketing strategies. 

From embracing digital advancements to fostering sustainability and social responsibility, brands that proactively respond to the changing needs and expectations of consumers will be well-positioned for success in this dynamic region. The journey ahead promises challenges, but for those ready to seize the opportunities, the marketing landscape in Southeast Asia in 2024 holds immense potential for growth and impact.

To provide brands and marketers with the most up-to-date knowledge, best practices, and resources to ready themselves for the forthcoming industry trends and forecasts, MARKETECH APAC’s upcoming “What’s NEXT 2024” conferences has officially announced added details regarding its initial roster of speakers, as well as opportunities for both sponsors and attendees.

Its first conference for the year will be held in Singapore on March 7, 2024 at the Furama City Centre. Attendees of the What’s NEXT 2024: Marketing in Singapore one-day conference will be able to learn more about discussions and insights from these marketing leaders on topics revolving around AI, digital advertising, customer engagement, e-commerce, and customer experience. The initial lineup of speakers includes:

  • Jaslyin Qiyu, SVP, Head of Client Marketing and Digital Capabilities at Citi Singapore
  • Ronnie Brown, Chief Marketing & Distribution Officer at DirectAsia Singapore
  • Sulin Lau, Regional Head of Marketing and Brand for Deliveries, Mobility, Fintech & B2B at Grab
  • Jenny Tang, Head, Digital Marketing at Singapore Management University
  • Sophia Ong, Group Communications and Corporate Marketing at Singapore Post

Meanwhile, the next leg of the conference, What’s NEXT 2024: Marketing in the Philippines, will be held from March 19 to 20 at the Crowne Plaza Manila Galleria. Aside from the topics that will be covered in the Singapore conference, attendees for this two-day conference in the Philippines will also be learning insights regarding consumer insights, branding, and influencer marketing. The initial lineup of speakers includes:

  • Katrina Gonzalez, Global Marketing Director at Coins.ph
  • Benjamin Quiroga-Rivera, managing director, APAC at Emma Sleep
  • Greg Anonas, Marketing Director at Emperador Distillers, Inc.
  • Denice Sy, Chief Sales & Marketing Officer at Ever Bilena Cosmetics Inc.
  • Rochelle Vandenberghe, Chief Marketing and Digital Business Officer at FWD Insurance
  • Raymund Villanueva, Chief Marketing Officer at GoTyme Bank

This follows the successful hosting of the What’s Next 2023: Marketing in Malaysia hybrid conference in the Philippines on December 5, 2023 at the Sheraton Imperial Kuala Lumpur. The conference was attended by more than 200 in-person attendees and more than 100 virtual attendees including a diverse pool of Malaysian and international brands and agencies.

To learn how to be a part of this conference, click HERE for details on the Singapore conference, and HERE for details on the Philippine conference.

For sponsorship opportunities, please contact Joven Barceñas at [email protected]. Meanwhile, please contact Katherine Sy at [email protected] for speaking opportunities; and Jizelle Barceñas at [email protected] for registrations.