Tag: What’s NEXT 2024: Marketing Singapore

Singapore – Adobe is proud to announce its participation as platinum sponsor for MARKETECH APAC’s “What’s NEXT 2024: Marketing in Singapore” and “What’s NEXT 2024: Marketing in the Philippines”. 

The company’s vast product portfolio across Adobe Creative Cloud, Adobe Document Cloud and Adobe Experience Cloud gives millions of customers—from individual creators to global brands—everything they need to design and deliver exceptional digital experiences.

In the recently concluded Singapore conference,Gaurav Srivastava, practice lead at Adobe, presented a keynote presentation on the role of generative AI in enhancing marketing campaign strategies and processes. He discussed the AI landscape, the common struggles marketers face in adopting AI, and what marketers can get when they finally enable generative AI in their marketing process. 

Additionally, Annie McNamara, head of business development at Adobe Asia, was part of the panel discussion titled ‘Empowering Hyper-Personalisation: Elevating CX through Customer Intelligence’. She joined other marketing leaders in sharing their insights on data personalisation and examining real-time personalisation strategies to enhance customer experiences for instant engagement.

For the Philippine conference, Gaurav Srivastava will once again give a keynote presentation on the significance of generative AI in improving marketing strategies and processes. Together with him is Chin Wee Ko, manager and principal for SEA at Adobe, who will be joining one of the conference’s panel discussions titled ‘Pioneering Mobile-First Conversations: Why engaging with omnishoppers should be part of your CX strategy’. Chin Wee and other marketing leaders will discuss the emergence of omnishoppers, the impact of technology on consumer behaviour, and the importance of designing effective conversational interfaces. 

Teddy Cambosa, regional editor at MARKETECH APAC, commented, “Generative AI emerges as the virtuoso of modern business orchestration, conducting a symphony of creativity and compliance in sales and marketing efforts. Through its mastery, businesses unlock a treasure trove of limitless possibilities, where every idea becomes a beacon of inspiration, guiding brands towards the crescendo of success in the dynamic marketplace of tomorrow. We’re honoured to have Adobe lead the conversation recently on GenAI during our Singapore conference, and we look forward to them once again leading the GenAI discourse–this time across our diverse Philippine marketing delegate lineup.”

MARKETECH APAC’s “What’s NEXT 2024: Marketing in the Philippines” conference is the third instalment of the What’s NEXT 2023-2024 Series conferences. It will feature a diverse lineup of industry leaders across multiple local and global brands including Adobe, Brandwatch, Cebu Pacific Air, Colgate-Palmolive, DITO, Emma – The Sleep Company, foodpanda Philippines, GoTyme Bank, Home Credit Philippines, UnionBank, and more. 

Head over to the official event site to register using the code [ADOBE20] for a discount. 

Meanwhile, the recently concluded “What’s NEXT 2024: Marketing in Singapore” conference also featured a diverse lineup of marketing leaders across Singapore, representing local and international brands including DirectAsia, Grab, HP, Johnson & Johnson, Kaspersky, Singapore Management University, Singapore Post, Standard Chartered Bank, StarHub, The LEGO Group, and more.

Check out the post-event article here to uncover all the exciting highlights and insights from the conference. 

Singapore – With 2024 well underway, marketing and advertising pioneers eagerly anticipate the next wave of opportunities and obstacles shaping their industries. Navigating through many emerging marketing trends, accelerated by shifts in consumer behaviours and evolving industry perspectives, remains at the forefront of their strategic endeavours.

As a response to this status quo in the marketing scene, MARKETECH APAC recently concluded its What’s NEXT 2024: Marketing in Singapore conference at the Furama City Centre. This conference gathered a wide range of marketing industry professionals to lead the conversation on the outlook of the marketing industry through actionable insights, strategies, and tools needed to navigate upcoming trends and industry predictions.

For the morning part of the conference, attendees were treated to a range of discussions centred around the numerous possibilities of using artificial intelligence (AI) in marketing, as well as deep-diving into a more comprehensive outlook of the digital advertising space, whether it’s all about creating long-lasting impressions for brands online, as well as the effectiveness of DOOH by bridging the gap between the physical and digital experience for customers.

The speakers for the morning session included:

  • Gaurav Srivastava, Practice Lead at Adobe
  • Jaslyin Qiyu, Former SVP, Head of Client Marketing and Digital Capabilities at Citi
  • Sulin Lau, Regional Head of Marketing and Brand for Deliveries, Mobility, Fintech & B2B at Grab
  • Siew Ting Foo, Global Chief Brand Officer and Head of Insights at HP
  • Rebecca Nadilo, Managing Director at Iris Singapore
  • Jason Tan, General Manager at JOLT Digital
  • Mark Opao, Communications Planning Partner for APAC & META at Kaspersky
  • Jessica Duarte, Director of Product and Marketing Innovation at The LEGO Group
  • Jenny Tang, Head, Digital Marketing at Singapore Management University
  • Jyane Quek, Global Head, Marketing Strategy for Consumers, Private & Business Banking at Standard Chartered
  • Julien Dahmoun, Head of Digital and Social Marketing at Starhub
  • Jason Yong, CEO & Founder at Unicom Marketing

Meanwhile, the afternoon part of the conference focused on how brands can create meaningful customer engagement strategies, revolutionising social commerce in 2024, as well as the multiple strategies brands can use to further improve their customer experience amidst a continued movement by the industry towards more personalised marketing strategies.

The speaker lineup for the second part of the conference includes:

  • Annie McNamara, Head of Business Development at Adobe Asia
  • Yi En Chye, General Manager APAC & Director of Strategic Consulting at Braze
  • David Harling, Chief Marketing Officer at Circular
  • Ronnie Brown, Chief Marketing & Distribution Officer at DirectAsia Singapore
  • Shermaine Lau, Head of Havas Market at Havas Singapore
  • Adam W. Cowlishaw, Head of Marketing and Digital at Johnson & Johnson
  • Sophia Ong, Group Communications and Corporate Marketing at Singapore Post
  • Asnawi Jufrie, Regional General Manager, SEA at Sleekflow
  • Jeremiah Su, Chief Video Officer at Superminted
  • Chris Brabender, VP of Technology and Commerce at Valtech

MARKETECH APAC’s first-ever conference in Singapore was also made possible by sponsors Adobe, Braze, Sleekflow, Adzymic, HubSpot, JOLT Digital, and Unicom Marketing.

The conference was attended by 150 delegates, who are from the managerial to the top-level management representing brands such as 3M, Aon, Asus, Canon, Carousell, Constellar, Electrolux, Endowus, EtonHouse, Google, GovTech Singapore, GROW with Singlife, Health Promotion Board, IHH Healthcare, Kimberly-Clark, Kohler, Marriott International, Mediacorp, Ninja Van, OCBC, People’s Association, Razer, Revolut, Singapore Economic Development Board (EDB) Singapore Power, Singtel, and Snaphunt.

Speaking on the recent conclusion of the conference, Joven Barceñas, founder and CEO of MARKETECH APAC, has expressed his gratitude to all of those who have attended the conference, stressing the importance of leading discussions for the marketing industry this year.

“From thought-provoking presentations to lively discussions, we’ve delved into the most pressing marketing topics of today, and it’s all thanks to the insightful contributions of our speakers and panellists. Your generosity with your time and expertise has enriched the experience for everyone here today, and for that, we are immensely grateful,” he said.

He added, “With the resounding success of today’s event, I’m already looking forward to seeing you all again next year. Get ready for an even bigger and better experience, with more speakers, more sessions, and more insights into what’s next in marketing in Singapore over two action-packed days.”

The conference is part of a trilogy of conferences MARKETECH APAC launched as part of its What’s NEXT industry series. The first conference was held successfully in Malaysia back on December 5, 2023 at Sheraton Imperial Kuala Lumpur. Following the conclusion of this Singapore, conference, the What’s NEXT conference will return with its return to the Philippines for the second time on March 19-20 at Crowne Legacy Manila Galleria.

Singapore – As MARKETECH APAC brings its What’s NEXT series to Singapore, we are proud to announce that Braze has joined us as a Gold Sponsor for this conference and will be leading the discussion on how AI can help revolutionise customer engagement.

The company empowers marketers to tap into their creativity through its customer engagement platform that delivers relevant, cross-channel experiences, as well as innovative AI features such as Sage AI that helps assist in reinforcing the connection between consumers and the brands that they love.

Through the conference, Yi En Chye, GM APAC & director, strategic consulting at Braze, will be presenting a keynote presentation that explores the potential of artificial intelligence in providing meaningful customer interactions in today’s dynamic era of engagement.

This discussion is beneficial for brands and marketers as reinforcing customer engagement strategies with the help of the latest AI advancements can ensure a degree of personalisation and customer satisfaction that goes beyond the effectiveness of methods such as traditional chatbots, as well as making tasks easier and more efficient for teams to focus on strategising and other creative efforts.   

Teddy Cambosa, regional editor at MARKETECH APAC, said, “Embracing AI to transform customer engagement isn’t just about innovation; it’s about forging invaluable connections. By leveraging AI technologies, we empower businesses to understand, anticipate, and exceed customer needs, thereby sculpting experiences that resonate and endure in the hearts of those we serve. We look forward to Braze’s presentation on aiding businesses to adopt more AI-powered solutions for their customer engagement strategies.”

MARKETECH APAC’s “What’s NEXT 2024: Marketing in Singapore” conference is the second instalment of the What’s NEXT 2023-2024 Series conferences. It will feature a diverse lineup of industry leaders across multiple local and global brands including Grab, HP, Kaspersky, Singapore Management University, Singapore Post, Standard Chartered Bank, StarHub, The LEGO Group, and more. Head over to the official event site to see the full agenda and roster of speakers of What’s NEXT 2024: Marketing in Singapore.

Singapore – As we step into the promising realm of 2024, the marketing landscape in Southeast Asia is undergoing a profound transformation, driven by evolving consumer behaviours, technological advancements, and dynamic market trends. In this era of unprecedented connectivity and digitalisation, businesses are challenged to adapt swiftly to stay relevant and competitive. The region, known for its diverse cultures, rapidly growing economies, and technological adoption, is poised to witness groundbreaking shifts in marketing strategies. 

From embracing digital advancements to fostering sustainability and social responsibility, brands that proactively respond to the changing needs and expectations of consumers will be well-positioned for success in this dynamic region. The journey ahead promises challenges, but for those ready to seize the opportunities, the marketing landscape in Southeast Asia in 2024 holds immense potential for growth and impact.

To provide brands and marketers with the most up-to-date knowledge, best practices, and resources to ready themselves for the forthcoming industry trends and forecasts, MARKETECH APAC’s upcoming “What’s NEXT 2024” conferences has officially announced added details regarding its initial roster of speakers, as well as opportunities for both sponsors and attendees.

Its first conference for the year will be held in Singapore on March 7, 2024 at the Furama City Centre. Attendees of the What’s NEXT 2024: Marketing in Singapore one-day conference will be able to learn more about discussions and insights from these marketing leaders on topics revolving around AI, digital advertising, customer engagement, e-commerce, and customer experience. The initial lineup of speakers includes:

  • Jaslyin Qiyu, SVP, Head of Client Marketing and Digital Capabilities at Citi Singapore
  • Ronnie Brown, Chief Marketing & Distribution Officer at DirectAsia Singapore
  • Sulin Lau, Regional Head of Marketing and Brand for Deliveries, Mobility, Fintech & B2B at Grab
  • Jenny Tang, Head, Digital Marketing at Singapore Management University
  • Sophia Ong, Group Communications and Corporate Marketing at Singapore Post

Meanwhile, the next leg of the conference, What’s NEXT 2024: Marketing in the Philippines, will be held from March 19 to 20 at the Crowne Plaza Manila Galleria. Aside from the topics that will be covered in the Singapore conference, attendees for this two-day conference in the Philippines will also be learning insights regarding consumer insights, branding, and influencer marketing. The initial lineup of speakers includes:

  • Katrina Gonzalez, Global Marketing Director at Coins.ph
  • Benjamin Quiroga-Rivera, managing director, APAC at Emma Sleep
  • Greg Anonas, Marketing Director at Emperador Distillers, Inc.
  • Denice Sy, Chief Sales & Marketing Officer at Ever Bilena Cosmetics Inc.
  • Rochelle Vandenberghe, Chief Marketing and Digital Business Officer at FWD Insurance
  • Raymund Villanueva, Chief Marketing Officer at GoTyme Bank

This follows the successful hosting of the What’s Next 2023: Marketing in Malaysia hybrid conference in the Philippines on December 5, 2023 at the Sheraton Imperial Kuala Lumpur. The conference was attended by more than 200 in-person attendees and more than 100 virtual attendees including a diverse pool of Malaysian and international brands and agencies.

To learn how to be a part of this conference, click HERE for details on the Singapore conference, and HERE for details on the Philippine conference.

For sponsorship opportunities, please contact Joven Barceñas at [email protected]. Meanwhile, please contact Katherine Sy at [email protected] for speaking opportunities; and Jizelle Barceñas at [email protected] for registrations.

Singapore – The dynamic landscape of marketing in Southeast Asia is continually evolving, driven by rapidly changing consumer behaviours, technological advancements, and a diverse, vibrant market. As we venture into the future, the region is poised for a marketing revolution that will reshape the way businesses connect with their audiences. 

This transformation is fueled by several key factors, including the proliferation of digital channels, the rise of e-commerce, and the increasing demand for personalised, culturally relevant content. Nonetheless, given the ongoing complexities associated with these developments, how can brands and marketers adopt strategies to successfully navigate current and forthcoming technologies and integrate them into their marketing initiatives?

In order to provide brands and marketers with the most up-to-date knowledge, best practices, and resources to ready themselves for the forthcoming industry trends and forecasts, MARKETECH APAC officially completes the trilogy of its What’s NEXT 2023-24 Conference Series by bringing it to Singapore for the first time, as well as returning to the Philippines as well.

Both of these conferences add up to the upcoming What’s NEXT 2023: Marketing in Malaysia conference this December 5 at Sheraton Imperial Kuala Lumpur.

The upcoming Malaysian conference features a diverse lineup of marketing leaders across Malaysia, representing local and international brands including AEON, Atome, Astro, Axiata, CelcomDigi, IHH Healthcare, InterContinental, Gentari, MR. D.I.Y., PropertyGuru, Secret Recipe Cakes & Cafe, Sunway Malls, Touch ‘n Go Group, and Valiram. The conference has been sponsored by Adobe, CleverTap, Adzymic, MassiveMusic, SleekFlow, and Teads.

Interested parties are encouraged to request the agenda here. This conference is HRDF claimable.

Moreover, MARKETECH APAC’s debut of its What’s NEXT 2023: Marketing in Singapore conference will be held on March 7, 2024, and marks the first time it will be hosting a conference in the country. Meanwhile, the return of the What’s NEXT series conference in the Philippines through What’s NEXT 2024: Marketing in the Philippines will happen from March 19 to 20.

This follows the successful hosting of the What’s Next 2023: Marketing in Asia Pacific 2-day hybrid conference in the Philippines from February 28 to March 1 at the Crowne Plaza Manila Galleria. The conference was attended by more than 200 in-person attendees and more than 100 virtual attendees including a diverse pool of Philippine and international brands and agencies.

To learn how to be a part of this conference, click HERE for details on the Singapore conference, and HERE for details on the Philippine conference.

For sponsorship opportunities, please contact Joven Barceñas at [email protected].

Meanwhile, please contact Katherine Sy at [email protected] for speaking opportunities; and Jizelle Barceñas at [email protected] for registrations.