What's NEXT 2024: Marketing in the Philippines Archives

Manila, Philippines – As we step into the ever-evolving landscape of marketing in 2024, it becomes increasingly evident that the industry’s trajectory is poised for significant shifts. Rapid advancements in technology, changing consumer behaviours, and global events continue to reshape the marketing landscape at an unprecedented pace. In this dynamic environment, the need for robust and forward-thinking discussions on the future of marketing has never been more critical.

With this state of the industry in mind, MARKETECH APAC has recently concluded its What’s NEXT 2024: Marketing in the Philippines conference at Crowne Plaza Manila Galleria. The 2-day conference was aimed at empowering brands and marketers with the latest insights, strategies, and tools essential for navigating forthcoming trends and industry forecasts in the marketing space.

For the first day of the conference, attendees were treated to a range of discussions centred around how businesses can improve their existing customer engagement strategies, the possibilities of GenAI in marketing, balancing human empathy and technology in CX strategies, and revolutionising e-commerce through data and AI.

The speaker lineup for the first day includes:

Chin Wee Ko, Manager and Principal for SEA at Adobe
Gaurav Srivastava, Practice Lead at Adobe
Corentin Balmet, Regional Sales Director (Asia) at Brandwatch
Alex Crouch, Strategic Enterprise Lead, Hong Kong & The Philippines at Braze
Michelle Eve de Guzman, Marketing Director at Cebu Pacific
Bea Atienza, Marketing Director, Impactful Brand Experience at Colgate-Palmolive
Roki Ferrer, Head of Data at Dentsu International
Benjamin Quiroga-Rivera, Co-founder & Managing Director for SEA at Emma – The Sleep Company
Rochelle Vandenberghe, Chief Marketing and Digital Business Officer at FWD Insurance
Raymund Villanueva, Chief Marketing Officer at GoTyme Bank
Gino Cruz, Media Manager for SEA (Singapore, Malaysia, Vietnam & the Philippines) at H&M
Donna Salgado, Director of Marketing Communications and Development at Megaworld Corporation
Samantha Manuel, Group Director Digital Marketing & Reputation Management at Megaworld Corporation
Emmanuel Cruz, E-Commerce Lead at Mondelez International Philippines
Tiffany Batungbacal, Assistant Vice President at PRIMER Group of Companies
Juan Paolo Gonzales, Vice President of Marketing and Capability at Rebisco
Jun Stryckers, Strategic Account Director at Salesforce
Jeremiah Su, Chief Video Officer at Superminted

Meanwhile, the second day of the conference had discussions focused on creating purposeful and genuine branding strategies, the importance of behavioural insights, Web3 in marketing, unlocking the power of retail media in digital advertising, as well as how data can be used to maximise the impact of influencer marketing strategies.

The speaker lineup for the second day of the conference included:

Katrina Gonzalez, Global Marketing Director at Coins.ph
Jasper Evangelista, Director of Brand & Marketing at DITO Telecommunity Corporation
Brittany Kaw, Senior Team Lead – Global Influencer Marketing at Emma – The Sleep Company
Denice Sy, Chief Sales & Marketing Officer at Ever Bilena Cosmetics Inc.
Danielle Marie Eleazar, Head of Marketing at foodpanda Philippines
Norman Agatep, President and Managing Director at Grupo Agatep
Rosebel Garcia, Head of Marketing & Commercial (Hertz, Thrifty, and Dollar) at Hertz Philippines
Sheila Paul, Chief Marketing Officer at Home Credit Philippines
Pocholo Garcia, Head of Digital and E-commerce at Malayan Insurance
Erwin Doña III, Cluster Director of Marketing Communications at Novotel: Ibis Styles
David Teotico, Lead, Advertising & Partnerships at panda ads
Ray Philip Pine, Marketing Director at PepsiCo
Mrinal Daryani, Account Director at Salesforce
Marili Amper, Head of Brand, Communications, and Marketing at Sodexo On-Site Services Philippines Inc.
Jeremiah Su, Chief Video Officer at Superminted
Albert Cuadrante, Chief Marketing Officer at UnionBank

The What’s NEXT 2024: Marketing in the Philippines conference was backed by Adobe as the platinum sponsor; Brandwatch, Braze, and panda ads as gold sponsors; Salesforce as the bronze sponsor; and DoubleVerify and Digital Ark as event partners.

The conference was attended by 219 delegates, who represented brands such as Aboitiz Equity Ventures, ACE Hardware, AirAsia Philippines, Ayala Malls, BDO Unibank, BPI, Canon Philippines, CHG Global, CIMB, Flash Express, GMA Network, Leslie Corporation, Monde Nissin, National University, Okada Manila, Philippine National Bank, Philippine Bank of Communications, PLDT, Razer Gold, Rustan, San Miguel Foods, Security Bank, SM Development, Summit Publishing, Sun Life Philippines, and Universal Robina Corporation.

Speaking on the recent conclusion of the conference, Joven Barceñas, founder and CEO of MARKETECH APAC, has expressed his gratitude to all of those who have attended the conference, stressing the importance of continuously leading discussions for the marketing industry this year and beyond.

“A big thank you to our 33 speakers who have given us thought-provoking presentations to intriguing discussions, and have delved most pressing marketing topics of today. Your generosity with your time and expertise has enriched the experience for everyone here for 2 days, and for that, we are very grateful. Thank you for trusting What’s NEXT in Marketing Conference as a platform to share your marketing wisdom and great stories. As we draw this conference to a close, we are very excited to share that this year we are bringing the What’s NEXT in Marketing in Indonesia. Stay tuned for our plans on how to get this conference in the Philippines bigger and better as you are all inspiring us to do so,” he stated

The conference is the last of the trilogy of conferences MARKETECH APAC launched as part of its What’s NEXT industry series. The first conference was held successfully in Malaysia back on December 5, 2023 at Sheraton Imperial Kuala Lumpur while the second one was held in Singapore recently on March 7, 2024 at Furama City Centre.

Following this, MARKETECH APAC is also proud to announce the next phase of the What’s NEXT series under the name “What’s NEXT 2024-2025.” With this new phase of this industry initiative, MARKETECH APAC is also announcing the following conferences:

What’s NEXT 2024: Marketing in Indonesia – October 2024
What’s NEXT 2024: Marketing in Malaysia – December 4-5, 2024
What’s NEXT 2025: Marketing in Singapore – February/March 2024
What’s NEXT 2025: Marketing in the Philippines – March 2024

For any potential partnership or inquiries regarding the next conference series, please reach out to us at [email protected].

Philippines – As MARKETECH APAC’s What’s NEXT conference returns to the Philippines, we are proud to announce that Braze has joined us as a Gold Sponsor and will be kicking off the discussion on how AI can help revolutionise customer engagement.

The company enables marketers to unleash their creativity through its customer engagement platform, which delivers relevant, cross-channel experiences. Additionally, it offers innovative AI functionalities like Sage AI, which assist in reinforcing the connection between consumers and the brands they love.

Alex Crouch, Strategic Enterprise Lead, Hong Kong & The Philippines at Braze, will deliver a keynote presentation on the potential and significance of artificial intelligence in providing meaningful customer interactions in today’s dynamic era of engagement.

This discussion proves advantageous for brands and marketers. By leveraging cutting-edge AI innovations to fortify customer engagement strategies, they can achieve levels of personalisation and satisfaction surpassing those of traditional chatbots. Additionally, this streamlines tasks, enabling teams to concentrate on strategic and creative endeavours.

Teddy Cambosa, regional editor at MARKETECH APAC, said, “As we step into 2024, businesses must recognise that the currency of success flows not just through transactions, but through the bonds forged in meaningful engagement. In the symphony of commerce, customer engagement is the soulful melody that resonates beyond transactions, orchestrating loyalty and advocacy. As the curtain rises on this new chapter, businesses must tune their instruments to the rhythm of authentic connection, conducting conversations that echo empathy, innovation, and understanding. We look forward to what Braze will bring to the table in terms of imparting actionable customer engagement insights for Philippine marketers.”

MARKETECH APAC’s “What’s NEXT 2024: Marketing in the Philippines” conference is the third instalment of the What’s NEXT 2023-2024 Series conferences. It will feature a diverse lineup of industry leaders across multiple local and global brands including Adobe, Brandwatch, Cebu Pacific Air, Colgate-Palmolive, DITO, Emma – The Sleep Company, foodpanda Philippines, GoTyme Bank, Home Credit Philippines, UnionBank, and more.

Head over to the official event site to see the full agenda and roster of speakers of What’s NEXT 2024: Marketing in the Philippines.

Singapore – Adobe is proud to announce its participation as platinum sponsor for MARKETECH APAC’s “What’s NEXT 2024: Marketing in Singapore” and “What’s NEXT 2024: Marketing in the Philippines”.

The company’s vast product portfolio across Adobe Creative Cloud, Adobe Document Cloud and Adobe Experience Cloud gives millions of customers—from individual creators to global brands—everything they need to design and deliver exceptional digital experiences.

In the recently concluded Singapore conference,Gaurav Srivastava, practice lead at Adobe, presented a keynote presentation on the role of generative AI in enhancing marketing campaign strategies and processes. He discussed the AI landscape, the common struggles marketers face in adopting AI, and what marketers can get when they finally enable generative AI in their marketing process.

Additionally, Annie McNamara, head of business development at Adobe Asia, was part of the panel discussion titled ‘Empowering Hyper-Personalisation: Elevating CX through Customer Intelligence’. She joined other marketing leaders in sharing their insights on data personalisation and examining real-time personalisation strategies to enhance customer experiences for instant engagement.

For the Philippine conference, Gaurav Srivastava will once again give a keynote presentation on the significance of generative AI in improving marketing strategies and processes. Together with him is Chin Wee Ko, manager and principal for SEA at Adobe, who will be joining one of the conference’s panel discussions titled ‘Pioneering Mobile-First Conversations: Why engaging with omnishoppers should be part of your CX strategy’. Chin Wee and other marketing leaders will discuss the emergence of omnishoppers, the impact of technology on consumer behaviour, and the importance of designing effective conversational interfaces.

Teddy Cambosa, regional editor at MARKETECH APAC, commented, “Generative AI emerges as the virtuoso of modern business orchestration, conducting a symphony of creativity and compliance in sales and marketing efforts. Through its mastery, businesses unlock a treasure trove of limitless possibilities, where every idea becomes a beacon of inspiration, guiding brands towards the crescendo of success in the dynamic marketplace of tomorrow. We’re honoured to have Adobe lead the conversation recently on GenAI during our Singapore conference, and we look forward to them once again leading the GenAI discourse–this time across our diverse Philippine marketing delegate lineup.”

Head over to the official event site to register using the code [ADOBE20] for a discount.

Meanwhile, the recently concluded “What’s NEXT 2024: Marketing in Singapore” conference also featured a diverse lineup of marketing leaders across Singapore, representing local and international brands including DirectAsia, Grab, HP, Johnson & Johnson, Kaspersky, Singapore Management University, Singapore Post, Standard Chartered Bank, StarHub, The LEGO Group, and more.

Check out the post-event article here to uncover all the exciting highlights and insights from the conference.

Singapore – As we step into the promising realm of 2024, the marketing landscape in Southeast Asia is undergoing a profound transformation, driven by evolving consumer behaviours, technological advancements, and dynamic market trends. In this era of unprecedented connectivity and digitalisation, businesses are challenged to adapt swiftly to stay relevant and competitive. The region, known for its diverse cultures, rapidly growing economies, and technological adoption, is poised to witness groundbreaking shifts in marketing strategies.

From embracing digital advancements to fostering sustainability and social responsibility, brands that proactively respond to the changing needs and expectations of consumers will be well-positioned for success in this dynamic region. The journey ahead promises challenges, but for those ready to seize the opportunities, the marketing landscape in Southeast Asia in 2024 holds immense potential for growth and impact.

To provide brands and marketers with the most up-to-date knowledge, best practices, and resources to ready themselves for the forthcoming industry trends and forecasts, MARKETECH APAC’s upcoming “What’s NEXT 2024” conferences has officially announced added details regarding its initial roster of speakers, as well as opportunities for both sponsors and attendees.

Its first conference for the year will be held in Singapore on March 7, 2024 at the Furama City Centre. Attendees of the What’s NEXT 2024: Marketing in Singapore one-day conference will be able to learn more about discussions and insights from these marketing leaders on topics revolving around AI, digital advertising, customer engagement, e-commerce, and customer experience. The initial lineup of speakers includes:

Jaslyin Qiyu, SVP, Head of Client Marketing and Digital Capabilities at Citi Singapore
Ronnie Brown, Chief Marketing & Distribution Officer at DirectAsia Singapore
Sulin Lau, Regional Head of Marketing and Brand for Deliveries, Mobility, Fintech & B2B at Grab
Jenny Tang, Head, Digital Marketing at Singapore Management University
Sophia Ong, Group Communications and Corporate Marketing at Singapore Post

Meanwhile, the next leg of the conference, What’s NEXT 2024: Marketing in the Philippines, will be held from March 19 to 20 at the Crowne Plaza Manila Galleria. Aside from the topics that will be covered in the Singapore conference, attendees for this two-day conference in the Philippines will also be learning insights regarding consumer insights, branding, and influencer marketing. The initial lineup of speakers includes:

Katrina Gonzalez, Global Marketing Director at Coins.ph
Benjamin Quiroga-Rivera, managing director, APAC at Emma Sleep
Greg Anonas, Marketing Director at Emperador Distillers, Inc.
Denice Sy, Chief Sales & Marketing Officer at Ever Bilena Cosmetics Inc.
Rochelle Vandenberghe, Chief Marketing and Digital Business Officer at FWD Insurance
Raymund Villanueva, Chief Marketing Officer at GoTyme Bank

This follows the successful hosting of the What’s Next 2023: Marketing in Malaysia hybrid conference in the Philippines on December 5, 2023 at the Sheraton Imperial Kuala Lumpur. The conference was attended by more than 200 in-person attendees and more than 100 virtual attendees including a diverse pool of Malaysian and international brands and agencies.

To learn how to be a part of this conference, click HERE for details on the Singapore conference, and HERE for details on the Philippine conference.

For sponsorship opportunities, please contact Joven Barceñas at [email protected]. Meanwhile, please contact Katherine Sy at [email protected] for speaking opportunities; and Jizelle Barceñas at [email protected] for registrations.

Singapore – The dynamic landscape of marketing in Southeast Asia is continually evolving, driven by rapidly changing consumer behaviours, technological advancements, and a diverse, vibrant market. As we venture into the future, the region is poised for a marketing revolution that will reshape the way businesses connect with their audiences.

This transformation is fueled by several key factors, including the proliferation of digital channels, the rise of e-commerce, and the increasing demand for personalised, culturally relevant content. Nonetheless, given the ongoing complexities associated with these developments, how can brands and marketers adopt strategies to successfully navigate current and forthcoming technologies and integrate them into their marketing initiatives?

In order to provide brands and marketers with the most up-to-date knowledge, best practices, and resources to ready themselves for the forthcoming industry trends and forecasts, MARKETECH APAC officially completes the trilogy of its What’s NEXT 2023-24 Conference Series by bringing it to Singapore for the first time, as well as returning to the Philippines as well.

Both of these conferences add up to the upcoming What’s NEXT 2023: Marketing in Malaysia conference this December 5 at Sheraton Imperial Kuala Lumpur.

The upcoming Malaysian conference features a diverse lineup of marketing leaders across Malaysia, representing local and international brands including AEON, Atome, Astro, Axiata, CelcomDigi, IHH Healthcare, InterContinental, Gentari, MR. D.I.Y., PropertyGuru, Secret Recipe Cakes & Cafe, Sunway Malls, Touch ‘n Go Group, and Valiram. The conference has been sponsored by Adobe, CleverTap, Adzymic, MassiveMusic, SleekFlow, and Teads.

Interested parties are encouraged to request the agenda here. This conference is HRDF claimable.

Moreover, MARKETECH APAC’s debut of its What’s NEXT 2023: Marketing in Singapore conference will be held on March 7, 2024, and marks the first time it will be hosting a conference in the country. Meanwhile, the return of the What’s NEXT series conference in the Philippines through What’s NEXT 2024: Marketing in the Philippines will happen from March 19 to 20.

This follows the successful hosting of the What’s Next 2023: Marketing in Asia Pacific 2-day hybrid conference in the Philippines from February 28 to March 1 at the Crowne Plaza Manila Galleria. The conference was attended by more than 200 in-person attendees and more than 100 virtual attendees including a diverse pool of Philippine and international brands and agencies.

To learn how to be a part of this conference, click HERE for details on the Singapore conference, and HERE for details on the Philippine conference.

For sponsorship opportunities, please contact Joven Barceñas at [email protected].

Meanwhile, please contact Katherine Sy at [email protected] for speaking opportunities; and Jizelle Barceñas at [email protected] for registrations.