Tag: Conference

Manila, Philippines – As we step into the ever-evolving landscape of marketing in 2024, it becomes increasingly evident that the industry’s trajectory is poised for significant shifts. Rapid advancements in technology, changing consumer behaviours, and global events continue to reshape the marketing landscape at an unprecedented pace. In this dynamic environment, the need for robust and forward-thinking discussions on the future of marketing has never been more critical.

With this state of the industry in mind, MARKETECH APAC has recently concluded its What’s NEXT 2024: Marketing in the Philippines conference at Crowne Plaza Manila Galleria. The 2-day conference was aimed at empowering brands and marketers with the latest insights, strategies, and tools essential for navigating forthcoming trends and industry forecasts in the marketing space.

For the first day of the conference, attendees were treated to a range of discussions centred around how businesses can improve their existing customer engagement strategies, the possibilities of GenAI in marketing, balancing human empathy and technology in CX strategies, and revolutionising e-commerce through data and AI.

The speaker lineup for the first day includes:

  • Chin Wee Ko, Manager and Principal for SEA at Adobe
  • Gaurav Srivastava, Practice Lead at Adobe
  • Corentin Balmet, Regional Sales Director (Asia) at Brandwatch
  • Alex Crouch, Strategic Enterprise Lead, Hong Kong & The Philippines at Braze
  • Michelle Eve de Guzman, Marketing Director at Cebu Pacific
  • Bea Atienza, Marketing Director, Impactful Brand Experience at Colgate-Palmolive
  • Roki Ferrer, Head of Data at Dentsu International
  • Benjamin Quiroga-Rivera, Co-founder & Managing Director for SEA at Emma – The Sleep Company
  • Rochelle Vandenberghe, Chief Marketing and Digital Business Officer at FWD Insurance
  • Raymund Villanueva, Chief Marketing Officer at GoTyme Bank
  • Gino Cruz, Media Manager for SEA (Singapore, Malaysia, Vietnam & the Philippines) at H&M
  • Donna Salgado, Director of Marketing Communications and Development at Megaworld Corporation
  • Samantha Manuel, Group Director Digital Marketing & Reputation Management at Megaworld Corporation
  • Emmanuel Cruz, E-Commerce Lead at Mondelez International Philippines
  • Tiffany Batungbacal, Assistant Vice President at PRIMER Group of Companies
  • Juan Paolo Gonzales, Vice President of Marketing and Capability at Rebisco
  • Jun Stryckers, Strategic Account Director at Salesforce
  • Jeremiah Su, Chief Video Officer at Superminted

Meanwhile, the second day of the conference had discussions focused on creating purposeful and genuine branding strategies, the importance of behavioural insights, Web3 in marketing, unlocking the power of retail media in digital advertising, as well as how data can be used to maximise the impact of influencer marketing strategies.

The speaker lineup for the second day of the conference included:

  • Katrina Gonzalez, Global Marketing Director at Coins.ph
  • Jasper Evangelista, Director of Brand & Marketing at DITO Telecommunity Corporation
  • Brittany Kaw, Senior Team Lead – Global Influencer Marketing at Emma – The Sleep Company
  • Denice Sy, Chief Sales & Marketing Officer at Ever Bilena Cosmetics Inc.
  • Danielle Marie Eleazar, Head of Marketing at foodpanda Philippines
  • Norman Agatep, President and Managing Director at Grupo Agatep
  • Rosebel Garcia, Head of Marketing & Commercial (Hertz, Thrifty, and Dollar) at Hertz Philippines
  • Sheila Paul, Chief Marketing Officer at Home Credit Philippines
  • Pocholo Garcia, Head of Digital and E-commerce at Malayan Insurance
  • Erwin Doña III, Cluster Director of Marketing Communications at Novotel: Ibis Styles
  • David Teotico, Lead, Advertising & Partnerships at panda ads
  • Ray Philip Pine, Marketing Director at PepsiCo
  • Mrinal Daryani, Account Director at Salesforce
  • Marili Amper, Head of Brand, Communications, and Marketing at Sodexo On-Site Services Philippines Inc.
  • Jeremiah Su, Chief Video Officer at Superminted
  • Albert Cuadrante, Chief Marketing Officer at UnionBank

The What’s NEXT 2024: Marketing in the Philippines conference was backed by Adobe as the platinum sponsor; Brandwatch, Braze, and panda ads as gold sponsors; Salesforce as the bronze sponsor; and DoubleVerify and Digital Ark as event partners.

The conference was attended by 219 delegates, who represented brands such as Aboitiz Equity Ventures, ACE Hardware, AirAsia Philippines, Ayala Malls, BDO Unibank, BPI, Canon Philippines, CHG Global, CIMB, Flash Express, GMA Network, Leslie Corporation, Monde Nissin, National University, Okada Manila, Philippine National Bank, Philippine Bank of Communications, PLDT, Razer Gold, Rustan, San Miguel Foods, Security Bank, SM Development, Summit Publishing, Sun Life Philippines, and Universal Robina Corporation.

Speaking on the recent conclusion of the conference, Joven Barceñas, founder and CEO of MARKETECH APAC, has expressed his gratitude to all of those who have attended the conference, stressing the importance of continuously leading discussions for the marketing industry this year and beyond.

“A big thank you to our 33 speakers who have given us thought-provoking presentations to intriguing discussions, and have delved most pressing marketing topics of today. Your generosity with your time and expertise has enriched the experience for everyone here for 2 days, and for that, we are very grateful. Thank you for trusting What’s NEXT in Marketing Conference as a platform to share your marketing wisdom and great stories. As we draw this conference to a close, we are very excited to share that this year we are bringing the What’s NEXT in Marketing in Indonesia. Stay tuned for our plans on how to get this conference in the Philippines bigger and better as you are all inspiring us to do so,” he stated

The conference is the last of the trilogy of conferences MARKETECH APAC launched as part of its What’s NEXT industry series. The first conference was held successfully in Malaysia back on December 5, 2023 at Sheraton Imperial Kuala Lumpur while the second one was held in Singapore recently on March 7, 2024 at Furama City Centre.

Following this, MARKETECH APAC is also proud to announce the next phase of the What’s NEXT series under the name “What’s NEXT 2024-2025.” With this new phase of this industry initiative, MARKETECH APAC is also announcing the following conferences:

  • What’s NEXT 2024: Marketing in Indonesia – October 2024 
  • What’s NEXT 2024: Marketing in Malaysia – December 4-5, 2024
  • What’s NEXT 2025: Marketing in Singapore – February/March 2024
  • What’s NEXT 2025: Marketing in the Philippines – March 2024

For any potential partnership or inquiries regarding the next conference series, please reach out to us at [email protected].

Singapore – As we step into the promising realm of 2024, the marketing landscape in Southeast Asia is undergoing a profound transformation, driven by evolving consumer behaviours, technological advancements, and dynamic market trends. In this era of unprecedented connectivity and digitalisation, businesses are challenged to adapt swiftly to stay relevant and competitive. The region, known for its diverse cultures, rapidly growing economies, and technological adoption, is poised to witness groundbreaking shifts in marketing strategies. 

From embracing digital advancements to fostering sustainability and social responsibility, brands that proactively respond to the changing needs and expectations of consumers will be well-positioned for success in this dynamic region. The journey ahead promises challenges, but for those ready to seize the opportunities, the marketing landscape in Southeast Asia in 2024 holds immense potential for growth and impact.

To provide brands and marketers with the most up-to-date knowledge, best practices, and resources to ready themselves for the forthcoming industry trends and forecasts, MARKETECH APAC’s upcoming “What’s NEXT 2024” conferences has officially announced added details regarding its initial roster of speakers, as well as opportunities for both sponsors and attendees.

Its first conference for the year will be held in Singapore on March 7, 2024 at the Furama City Centre. Attendees of the What’s NEXT 2024: Marketing in Singapore one-day conference will be able to learn more about discussions and insights from these marketing leaders on topics revolving around AI, digital advertising, customer engagement, e-commerce, and customer experience. The initial lineup of speakers includes:

  • Jaslyin Qiyu, SVP, Head of Client Marketing and Digital Capabilities at Citi Singapore
  • Ronnie Brown, Chief Marketing & Distribution Officer at DirectAsia Singapore
  • Sulin Lau, Regional Head of Marketing and Brand for Deliveries, Mobility, Fintech & B2B at Grab
  • Jenny Tang, Head, Digital Marketing at Singapore Management University
  • Sophia Ong, Group Communications and Corporate Marketing at Singapore Post

Meanwhile, the next leg of the conference, What’s NEXT 2024: Marketing in the Philippines, will be held from March 19 to 20 at the Crowne Plaza Manila Galleria. Aside from the topics that will be covered in the Singapore conference, attendees for this two-day conference in the Philippines will also be learning insights regarding consumer insights, branding, and influencer marketing. The initial lineup of speakers includes:

  • Katrina Gonzalez, Global Marketing Director at Coins.ph
  • Benjamin Quiroga-Rivera, managing director, APAC at Emma Sleep
  • Greg Anonas, Marketing Director at Emperador Distillers, Inc.
  • Denice Sy, Chief Sales & Marketing Officer at Ever Bilena Cosmetics Inc.
  • Rochelle Vandenberghe, Chief Marketing and Digital Business Officer at FWD Insurance
  • Raymund Villanueva, Chief Marketing Officer at GoTyme Bank

This follows the successful hosting of the What’s Next 2023: Marketing in Malaysia hybrid conference in the Philippines on December 5, 2023 at the Sheraton Imperial Kuala Lumpur. The conference was attended by more than 200 in-person attendees and more than 100 virtual attendees including a diverse pool of Malaysian and international brands and agencies.

To learn how to be a part of this conference, click HERE for details on the Singapore conference, and HERE for details on the Philippine conference.

For sponsorship opportunities, please contact Joven Barceñas at [email protected]. Meanwhile, please contact Katherine Sy at [email protected] for speaking opportunities; and Jizelle Barceñas at [email protected] for registrations.

Singapore – The dynamic landscape of marketing in Southeast Asia is continually evolving, driven by rapidly changing consumer behaviours, technological advancements, and a diverse, vibrant market. As we venture into the future, the region is poised for a marketing revolution that will reshape the way businesses connect with their audiences. 

This transformation is fueled by several key factors, including the proliferation of digital channels, the rise of e-commerce, and the increasing demand for personalised, culturally relevant content. Nonetheless, given the ongoing complexities associated with these developments, how can brands and marketers adopt strategies to successfully navigate current and forthcoming technologies and integrate them into their marketing initiatives?

In order to provide brands and marketers with the most up-to-date knowledge, best practices, and resources to ready themselves for the forthcoming industry trends and forecasts, MARKETECH APAC officially completes the trilogy of its What’s NEXT 2023-24 Conference Series by bringing it to Singapore for the first time, as well as returning to the Philippines as well.

Both of these conferences add up to the upcoming What’s NEXT 2023: Marketing in Malaysia conference this December 5 at Sheraton Imperial Kuala Lumpur.

The upcoming Malaysian conference features a diverse lineup of marketing leaders across Malaysia, representing local and international brands including AEON, Atome, Astro, Axiata, CelcomDigi, IHH Healthcare, InterContinental, Gentari, MR. D.I.Y., PropertyGuru, Secret Recipe Cakes & Cafe, Sunway Malls, Touch ‘n Go Group, and Valiram. The conference has been sponsored by Adobe, CleverTap, Adzymic, MassiveMusic, SleekFlow, and Teads.

Interested parties are encouraged to request the agenda here. This conference is HRDF claimable.

Moreover, MARKETECH APAC’s debut of its What’s NEXT 2023: Marketing in Singapore conference will be held on March 7, 2024, and marks the first time it will be hosting a conference in the country. Meanwhile, the return of the What’s NEXT series conference in the Philippines through What’s NEXT 2024: Marketing in the Philippines will happen from March 19 to 20.

This follows the successful hosting of the What’s Next 2023: Marketing in Asia Pacific 2-day hybrid conference in the Philippines from February 28 to March 1 at the Crowne Plaza Manila Galleria. The conference was attended by more than 200 in-person attendees and more than 100 virtual attendees including a diverse pool of Philippine and international brands and agencies.

To learn how to be a part of this conference, click HERE for details on the Singapore conference, and HERE for details on the Philippine conference.

For sponsorship opportunities, please contact Joven Barceñas at [email protected].

Meanwhile, please contact Katherine Sy at [email protected] for speaking opportunities; and Jizelle Barceñas at [email protected] for registrations.

Manila, Philippines – As customer engagement continues to evolve significantly with technological advancements, changing consumer expectations, and shifts in marketing strategies, knowing how to utilise it to its maximum potential plays a central role in attaining success in businesses across all industries. 

But with the state of customer engagement being dynamically complex, how can companies obtain a deep understanding of customer behaviour to position themselves to thrive in the competitive business landscape?

To explore the latest trends, technologies, and tactics in the field of customer engagement, MARKETECH APAC presents its latest half-day conference this November 21, 2023, from 9:30 AM to 12:00 PM, at Seda BGC in the Philippines. Titled “What’s NEXT 2024: Customer Engagement in the Philippines”, the conference aims to equip attendees with the knowledge and tools needed to stay ahead of the curve when it comes to customer engagement.

The conference will be showcasing a keynote address which will be followed by a panel discussion. The conference will also feature fireside chats, a case study presentation, and networking gatherings–creating a valuable event for participants to acquire knowledge, collaborate, and share thoughts with both industry experts and fellow professionals.

Alex Crouch, strategic enterprise lead at Braze, will then be starting with a keynote presentation on trends in customer engagement such as using data analytics and AI to enhance interactions and services. 

Meanwhile, composed of marketing leaders from renowned brands, the panel discussion that follows features:

  • Gino Riola, chief marketing and communications officer at Allianz PNB Life
  • Lorenzo Canaria, head of growth marketing for FUSE at Gcash
  • Albet Buddahim, chief marketing officer at PRIMER Group of Companies
  • Raenald Renz De Jesus, head of marketing for Philippines at ShopBack
  • Katrina Navarro, growth director at UnionDigital Bank
  • Sarah Chan, regional account director at Braze

Specifically, the panel discussion will be delving into the following topics:

  • The Role of Personalisation in Conversational Marketing
  • Unlocking Technological Potential for Elevated Customer Experience and Engagement
  • Creating Authentic Conversations

Additionally, Sheila Paul, chief marketing officer at Home Credit Philippines, will be hosting a fireside chat tackling how Home Credit will adapt for 2024 and beyond in terms of customer engagement, and how it has evolved in the financial service industry.

Lastly, Lincoln Choo, solutions consultant at Braze, will be presenting a case study showcasing real-world insights from leading brands on successfully engaging Philippine consumers, the best practices for creating personalised and impactful campaigns, and how technology and data-driven strategies are leveraged for effective consumer interactions.

“We are delighted to host the first ‘What’s NEXT 2024: Customer Engagement in the Philippines.’ This groundbreaking event will not only shape the future of customer interaction but also ignite a transformative journey for businesses and consumers alike. Join us in this pivotal moment, where innovation meets connection, and together, let’s redefine the landscape of customer engagement in the Philippines,” said Joven Barceñas, founder and CEO of MARKETECH APAC.

What’s NEXT 2024: Customer Engagement in the Philippines is made in partnership with customer engagement platform Braze. This conference is also a free-to-attend event for select brand marketers. Catch this conference on November 21, 2023, at Seda BGC by registering HERE. See you there!

Manila, Philippines – As 2023 is now in full swing, marketing and advertising leaders alike are now on the edge as to what opportunities and challenges they should look out for in their respective industries. This comes with making sense of a lot of emerging marketing trends which have been accelerated by changing consumer behaviours and evolving industry perceptions, amongst others.

In response to the need for a diverse platform where the industry can learn from, MARKETECH APAC has recently concluded “What’s NEXT 2023: Marketing in Asia-Pacific”, a 2-day hybrid marketing industry conference from February 28 to March 1, which tackled a wide range of marketing topics that marketers can use to empower their marketing strategies this 2023 and be equipped with future-proof brand directions. The conference was attended by more than 200 in-persona attendees and more than 100 virtual attendees.

For Day 1 of the conference, the event was held physically at Crowne Plaza Manila Galleria, and featured a 22-strong speaker lineup from local and international brands namely:

  • Gino Riola, chief marketing officer at Allianz PNB Life
  • Gino Borromeo, chief strategy officer at BBDO Guerrero
  • Bea Atienza, impactful brand experience lead at Colgate-Palmolive
  • Jay-Anne Encarnado, vice president and head of corporate Communications and PR at Converge ICT Solutions
  • Denice Sy, chief sales and marketing officer at Ever Bilena Cosmetics
  • Nancy Almasco, marketing director at FlowerStore Group
  • Danielle Marie Eleazar, head of marketing of new verticals at foodpanda
  • Francis John Chua, head of channel and content strategy and governance at Globe Group
  • Norman Agatep, president and managing director at Grupo Agatep
  • Sheila Paul, chief marketing officer at Home Credit Philippines
  • Doris Dumlao-Abadilla, business features editor at INQUIRER.net
  • Mark Opao, communications planning partner for APAC, Middle East, Turkey and Africa at Kaspersky
  • Teri Flores, head of corporate communications at Luzon International Premiere Airport Development Corp. (LIPAD Corp.)
  • Weldon Fung, area director at Meltwater Southeast Asia
  • Paolo Alba, client service director and country lead for the Philippines at PRecious Communications
  • Louise Vas, head of OSW marketing at PrimeCredit
  • Raenald Renz De Jesus, head of marketing at ShopBack Philippines
  • Joaquin San Agustin, senior vice president of marketing at SM Supermalls
  • Anna Henwood, chief executive officer at Stickybeak
  • Jeremiah Su, chief marketing officer at Superminted
  • Albert Cuadrante, chief marketing officer at UnionBank of the Philippines
  • Christopher Daguimol, group director and head of corporate communication at ZALORA

Some of the discussions that were tackled on the first day include a keynote presentation from Home Credit Philippines and their marketing strategy to promote local financial inclusion, panel discussions on how brands are foreseeing their brand growth as well as tackling ‘fake news’ with public relations, and more presentations on video content strategy, the return of travel in a post-pandemic time, and the importance of CSR initiatives.

Meanwhile, for day 2 of the conference–which was held virtually–the speaker lineup came from international brands and agencies. The speakers for day 2 include:

  • Faiz Fashridjal, co-founder and business director at AllHeart Indonesia
  • Matt Hallett, head of product solutions at Amperity
  • Teresa Sperti, founder and director at Arktic Fox
  • Azadeh Williams, managing director at AZK Media
  • Diana Boo, chief marketing officer at Boost
  • JJ Eastwood, managing director at Carousell Media Group
  • Ravi Shankar, chief marketing officer at Carsome
  • Amit Wadhwa, CEO at dentsu Creative India
  • Deepak Lamba, head of global sales and partnerships at Hubilo
  • Toni Juhani Ruotanen, director of advertising and partnerships for APAC at panda ads
  • Sally Lai, regional director for marketing and innovation for Asia at Rentokil Initial
  • Sean Jefferies, martech product owner at Rentokil Initial
  • Kyra Coleen Jose, art director at Superminted

The discussions focused more on the importance of marketing innovations such as marketing technology, performance drivers, and phygital event experiences, amongst others.

MARKETECH APAC’s first-ever hybrid industry conference was also made possible by sponsors Meltwater, panda ads, Stickybeak, Carousell Media Group, and Hubilo.

Speaking on the recent conclusion of the conference, Joven Barceñas, founder and CEO of MARKETECH APAC, has expressed his gratitude to all of those who have attended the conference, stressing the importance of leading discussions for the marketing industry this year.

“We are very grateful that we kicked off 2023 with our first-ever hybrid marketing conference, which saw huge attendance from speakers and attendees across Asia-Pacific. We understand the importance of having a one-stop event that bears a wide array of topics that are beneficial to marketers this 2023. It is also important for us to be able to get some of the leading marketing leaders in the region to lead these conversations, and empower other marketers to brave the uncertain year ahead with optimism to their own marketing strategies.

He added, “True to our mantra of creating a well-connected marketing ecosystem in Asia-Pacific, our first-ever hybrid marketing conference is a testament to what other marketers can look forward to from us this year and in the future. We hope you can join us in our upcoming ventures to spotlight the best of marketing trends this year.”

What’s NEXT 2023: Marketing in Asia-Pacific will be also making its international debut in Malaysia and Singapore by the fourth quarter of this year.

Follow our YouTube channel as we will share the recorded sessions of the 2-day conference in the next coming days.

Manila, Philippines – Every time a year nears its end, marketing and advertising leaders are always on the lookout for what they must anticipate next. And whilst challenges may be ahead – especially coming from a post-pandemic era – come with them are also fresh opportunities raring to be activated. Nonetheless, for both to be conquered, we would need a deeper understanding of strategies based on the forecasted trends and behaviours in the industry this coming 2023.

As the world begins to open from the folds of the pandemic, marketers need to take in the learnings of the past two years and use it to push forward. But in an industry increasingly shifting due to the fluidity of consumer behaviour, marketers need strategic and intelligent foresight to ensure that the right direction is being coursed through. 

For the first time ever, marketing-centric digital media for APAC,  MARKETECH APAC, launches What’s NEXT 2023: Marketing in Asia Pacific – its first foray into a hybrid conference. The 2-day conference, which will be held from February 28, 2023 to March 1, 2023, aims at gathering some of the biggest marketing leaders in Asia-Pacific to discuss the various opportunities across a wide range of marketing sub-industries.

What’s NEXT 2023: Marketing in Asia Pacific is part of MARKETECH APAC’s What’s NEXT 2023, a four-month-long festival that discusses how marketers can prepare for the upcoming year of marketing opportunities and challenges through the perspective of various marketing leaders and through various mediums.

Some of the topics included in the conference are neuromarketing, composable commerce, customer engagement, metaverse marketing, cookie-less advertising, branding strategy, content marketing, and influencer marketing, among others. The first day (February 28) will be held both at Crowne Plaza Galleria in Manila, Philippines and virtually at the same time, while the second day (March 1) will be held virtually only.

The lineup for the marketing leaders that will be speaking at the conference includes:

  • Gino Riola, chief marketing officer at Allianz PNB Life
  • Mary Eunice Lodripas, associate director for marketing at Ascott International Management Philippines
  • Diana Boo; chief marketing officer at Boost
  • Bea Atienza; impactful brand experience lead at Colgate-Palmolive
  • Denice Sy, chief sales and marketing officer at Ever Bilena Cosmetics
  • Sheila Paul, chief marketing officer at Home Credit Philippines
  • Mark Opao, communications planning partner for APAC and META at Kaspersky
  • Waikuan Wong, global head of marketing at Malaysia Airlines
  • Weldon Fung, social solutions lead for Southeast Asia at Meltwater
  • Anna Henwood, chief executive officer at Stickybeak

What’s NEXT 2023: Marketing in Asia Pacific is sponsored by Carousell, Hubilo, Meltwater, and Stickybeak.

Check out the full agenda of the What’s NEXT 2023: Marketing in Asia Pacific conference here.

Interested industry leaders may contact Katherine Sy at [email protected] for speaking opportunities and Joven Barceñas at [email protected] for sponsorship opportunities. For general inquiries, contact us at [email protected].

The Philippines – MARKETECH APAC‘s What’s NEXT returns this year with a stronger push to bring the industry together through a variety of knowledge-sharing activities. MARKETECH APAC will continue to feature thought-leadership articles written by renowned marketing leaders to cover various marketing areas, as it did last year.

With MARKETECH APAC‘s ongoing push to create relevant video content, we will gather the best in the industry this year and sit down with them to discuss how marketers can prepare for the upcoming year of marketing opportunities and challenges.

On November 3, 2022, What’s NEXT 2023 will kick off with a regional webinar, What’s NEXT: Events in Asia Pacific, in collaboration with event tech platform, Hubilo. On November 8, in partnership with influencer marketing platform Vamp, another regional webinar, What’s Next: Influencer Marketing in APAC, will be held.

True to its mission of creating a well-connected marketing community in Asia Pacific, What’s NEXT 2023 concludes with a two-day hybrid conference, What’s NEXT 2023: Marketing in Asia Pacific, on February 21-22, with at least 120 physical attendees in Manila and 1,500 virtual attendees from various markets in Asia Pacific.

The conference will spark offline and online discussions about digital, e-commerce, customer engagement, CX, esports, research, B2B, metaverse, and other relevant topics that will help marketers future-proof marketing strategies.

MARKETECH APAC’s What’s NEXT 2023 will be a go-to platform for checking out the marketing industry’s new trends, opportunities, and challenges to be explored in the region through this holistic approach.

Keep an eye on our website and social media pages for updates on the hybrid conference.

Please contact Joven Barceñas at [email protected] if you are interested in becoming a partner.

Singapore – Software development and technology services firm RADX has launched its first-ever licensed virtual reality (VR) expo platform, and is first used in Smart ConnecTech Asia 2020 in Singapore.

The recent platform launch is in response to offering flexibility and scalability in launching trade shows, conventions, or conferences for exhibitors and attendees, especially with social distancing restrictions brought by the global COVID-19 pandemic.

Users may set first their own avatar in the virtual platform, just as role-playing games (RPG) do. Within the virtual environment, users can enjoy interaction with other users and exchange name cards, chat or call via voice or video call. Furthermore, attendees may also attend live webinars and their respective open forum parts.

On the other hand, conference exhibitors can also launch virtual trade shows within the virtual platform, with integrated company branding. Exhibitors can also experience integrated lead generation for their exhibits, both on email and social media marketing strategy. The platform is also licensed under a service type platform (SaaS), which means organizers can set up their conferences efficiently and can run up for weeks.


“While the global events and exhibition industry has taken a hit due to the COVID-19 pandemic, exacerbated by the closure of borders and restrictions in travelling, as well as social distancing requirements, the use of virtual reality in such events can help businesses in ensuring the continuity of their operations. This makes RADX 3D VR conference an innovative tool for collaboration with every customer and partner, without sacrificing the visitor experience,” Rob Chong, founder and CEO of RADX said.