Tag: Conference

This 2025, the future of marketing is being shaped by hyper-personalisation and cutting-edge customer engagement strategies that redefine brand-consumer interactions. With advancements in AI, data analytics, and automation, businesses can now tailor experiences on an unprecedented level, delivering highly relevant content, offers, and services in real-time. Consumers expect more than just personalised emails—they demand seamless, predictive, and immersive experiences across multiple touchpoints.

This vision of what lies ahead for the marketing and advertising scene this year is what the recently concluded What’s NEXT in Marketing: Singapore 2025 conference tackled. The event–part of the What’s NEXT in Marketing 2025 conference series–was held on 20 February at One Farrer Hotel, and provided brands and marketers with the latest insights, strategies, and tools to thrive in a constantly evolving industry. 

Moreover, the conference offered attendees an exceptional opportunity to grow their network, refine their marketing approaches, and achieve success in the Singaporean market.

For the morning part of the conference, attendees were treated to a range of discussions–from predictive analytics and personalisation in marketing, transforming CX excellence to cultivate a customer-centric culture, as well as enhancing omnichannel platforms to strengthen brand strategy.

The speakers for the morning session included:

  • Zon Lim, VP, Marketing, APAC at Braze
  • Bipasha Minocha, Group Chief Marketing Officer at EtonHouse International Education Group
  • Jaren Loy, Head (Digital Growth) at FairPrice Group
  • Natalja Voronova, Regional Marketing Director, ASEANZ at The Goodyear Tire & Rubber Company
  • Saurabh Mathur, Head, Customer Experience and Digital Marketing at Income Insurance Limited
  • Jem Loh, Head of Communications & Channels, APAC at Riot Games
  • Raushida Vasaiwala, Strategic Advisor | Martech & SaaS Sales
  • Rahul Singh, Assistant Director, Global Marketing & Strategy at Nanyang Technological University Singapore
  • Neil Patwardhan, Chief Sales Officer APAC at Sinch
  • Asnawi Jufrie, Vice President & General Manager of Southeast Asia at SleekFlow
  • Shawn Kok, Senior Solutions Engineer at Telesign
  • Chris Baker, Founder at Totem Media

Meanwhile, the afternoon part of the conference focused on navigating the art of seamless customer journeys, AI-powered predictions amidst increased privacy concerns, driving success in performance marketing, amongst other topics. The speaker lineup for the afternoon sessions included:

  • Pei Ee Chng, B2B Digital Marketing (Head) at Canon Singapore Pte Ltd
  • Michelle Tenoudji, Global Business Director at Clickr
  • Alyssa Ng, Marketing Communications (Head) at DHL Express Singapore
  • Ke Wei Chua, Head of Marketing at Fitness First Singapore
  • Deanson Lee, Head of Digital at Havas Media Network
  • Brenda Maderazo, Deputy Director, Marketing at Health Promotion Board
  • Sam Knight, Head of Strategy and Planning at H&M
  • Sahaj Khunteta, Head of Regional Analytics and GenAI Enablement at Intel Corporation
  • Caitlin Nguyen, Head of Digital and Customer Engagement at MNC Pharma Company
  • Naohiro Yamaura, Chairman at Sparkline
  • Julien Dahmoun, Head of Social & Digital Marketing at StarHub
  • Clarisse Desgeorge, Omnichannel Director South Asia Pacific at Tiffany&Co
  • Sylvia Chan, Social Media & Business Life Coach, Travel Content Creator at Travels With Syl
  • Mira Bharin, Chief Marketing Officer at Trust Bank
  • Joon Ming Yeo, Former Head of Marketing and Commercial Operations at Urban Company

The conference also included roundtable discussions, which allowed attendees to connect with industry peers, share valuable insights, and explore key marketing topics shaping the future of the industry including content marketing, conversational marketing, performance marketing, customer engagement, data & analytics, digital advertising, omnichannel marketing, generative AI, influencer marketing, customer insights, and digital transformation.

The moderators for the roundtable sessions included:

  • Michelle Tenoudji, Global Business Director at Clickr
  • Leonie Zingel, Head of Marketing Communications Industrial Solutions APAC at Continental
  • Eric Sim, Managing Director at Epic Dialogue
  • Deanson Lee, Head of Digital at Havas Media Network
  • Fatima Baduria, Regional Journalist at MARKETECH APAC
  • Jean Cabico, Senior Regional Producer at MARKETECH APAC
  • Jemo Espartinez, Regional Producer at MARKETECH APAC
  • Katherine Sy, Regional Head of Content at MARKETECH APAC
  • Raushida Vasaiwala, Strategic Advisor | Martech & SaaS Sales
  • Quinn Pham, Director – Solutions Consulting at Meiro
  • Jonathan Lok, Digital Marketing Lead at Singapore Polytechnic
  • Jeremy Kwan, Senior Enterprise Account Executive at SleekFlow 
  • Karl Baldry, Enterprise Account Director at Telesign
  • Sylvia Chan, Social Media & Business Life Coach, Travel Content Creator at Travels With Syl

MARKETECH APAC’s What’s NEXT in Marketing: Singapore 2025 was made possible by sponsors Braze, Sparkline, Telesign, and Clickr; as well as event partners Digital Ark Creatives, GrabAds, Meiro, PR Newswire, and Sinch.

The conference was attended by 170 delegates representing brands from AirAsia, A*STAR, BBC Studios, Charles & Keith, Danone, Coda, Gardens by the Bay, Government Technology Agency (GovTech), Henkel, IMDA, JustCo Global, Lalamove, Mastercard, MyRepublic, OCBC, Raffles Hotel, Randstad Enterprise, Resorts World Sentosa, Samsung Electronics SEAO, Singtel, TADA Mobility Singapore, The Coca-Cola Company, The Walt Disney Company Southeast Asia Pte. Ltd., UOB, amongst others.

Joven Barceñas, founder and CEO at MARKETECH APAC, said, “Encouraging thought-provoking discussions has never been more essential, particularly in a time of unprecedented transformation and emerging opportunities. Your perspectives and contributions are invaluable as we collaborate to push boundaries, drive meaningful innovation, and create lasting change across the region and beyond.”

The conference is part of a five-part conference series, with the subsequent conferences listed as follows:

For sponsorship opportunities, please contact Joven Barceñas at [email protected].

For speaking opportunities for these conferences, contact Katherine Sy at [email protected]; and for registrations, reach out to Hans Policarpio at [email protected].

Malaysia – As a key player in Southeast Asia’s digital economy, Malaysia is driving retail and e-commerce innovation through data-driven strategies and emerging technologies. With consumers demanding personalisation, seamless payments, and omnichannel convenience, brands must leverage automation, predictive analytics, and partnership marketing to stay ahead.

To equip retailers and e-commerce players with the insights and tools needed to navigate this dynamic landscape, MARKETECH APAC, in collaboration with its sister publication UpTech Media, is proud to announce the inaugural Retail & E-Commerce Innovation Marketing & Tech Summit: Malaysia 2025. Taking place on 22 May 2025 at Sheraton Petaling Jaya, this conference will bring together the brightest minds in retail and e-commerce for an immersive experience that fosters knowledge-sharing, collaboration, and future-ready strategies.

As the first event in a new series, ‘Retail & E-Commerce Innovation Marketing & Tech Summit: Malaysia 2025’ sets the stage for industry leaders to explore the latest solutions, tackle real challenges, and seize new opportunities in Malaysia’s booming market. The conference will feature expert-led keynotes, engaging panel discussions, roundtables, fireside chats, and networking sessions—all designed to help businesses redefine their approach to retail and e-commerce success.

Leading the charge in these insightful discussions are industry experts, including:

  • Low Ngai Yuen, Chief Merchandise & Marketing Officer at AEON
  • Siew Lai Wong, Chief Marketing Officer at BIG CARiNG Group
  • Anand Taparia, Regional Senior Director of Marketing for MY, BN, SG, and ID at Colgate-Palmolive
  • Sreeratha Govindasamy, Head of Customer Care at Philip Morris International
  • Evelyn Lee, Head of Marketing at Secret Recipe Cakes & Cafe Sdn Bhd
  • …and many more to be announced!

Joven Barceñas, founder at MARKETECH APAC, said, “Malaysia’s thriving digital economy is setting the stage for a new era in e-commerce, where innovation isn’t just an advantage—it’s the driving force. Using this foundation forward, our two media platforms, MARKETECH APAC and UpTech Media—focused on marketing and technology, respectively—reinforce our commitment to navigating both fields and help businesses stay ahead in critical e-commerce conversations and innovation.”

The ‘Retail & E-Commerce Innovation 2025 Series’ will expand to more key markets across the region, including:

To learn how to be part of this conference, click HERE for further details.

For sponsorship opportunities, please contact Joven Barceñas at [email protected].

For speaking opportunities, contact Zyra Capilastique at [email protected]; and for registrations, reach out to Elieza Bombane at [email protected]. 

The future of retail and e-commerce in the Asia-Pacific region is evolving at an unprecedented pace, driven by rapid technological advancements and shifting consumer behaviours. As digital transformation accelerates, businesses must navigate the complexities of emerging technologies and immersive shopping experiences. At the same time, the region’s diverse markets present unique challenges in localisation, logistics, and customer engagement strategies.

With mobile-first economies–which is something that is very evident in the region–influencer-driven purchasing trends, and increasing demand for seamless omnichannel experiences, brands must continuously adapt their strategies to remain relevant.

In response to this industry convergence, MARKETECH APAC and its sister publication UpTech Media have joined forces to launch the Retail & E-Commerce Innovation Marketing & Tech Summit conference series which aims to unite industry leaders, marketing experts, and tech innovators to explore the latest trends, strategies, and technologies driving the evolution of retail and e-commerce in the region.

Retail & E-Commerce Innovation Marketing & Tech Summit: Malaysia 2025

Kicking off the series this year is the Retail & E-Commerce Innovation Marketing & Tech Summit: Malaysia 2025 which will be held on 22 May 2025 at Sheraton Petaling Jaya, offering attendees a unique opportunity to connect with industry pioneers, redefine their strategies for retail and e-commerce, and seize new growth opportunities in Malaysia’s rapidly expanding market.

The event’s first lineup of speakers include:

  • Low Ngai Yuen, Chief Merchandise & Marketing Officer at AEON
  • Siew Lai Wong, Chief Marketing Officer at BIG CARiNG Group
  • Anand Taparia, Regional Senior Director of Marketing for MY, BN, SG, and ID at Colgate-Palmolive
  • Sreeratha Govindasamy, Head of Customer Care at Philip Morris International
  • Evelyn Lee, Head of Marketing at Secret Recipe Cakes & Cafe Sdn Bhd
  • and more to be announced!

This conference follows the success of the E-Commerce Marketing in Malaysia 2024 conference, held on 25 July 2024.

Retail & E-Commerce Innovation Marketing & Tech Summit 2025: Philippines 2025

Next up, the conference heads into the Philippines with the Retail & E-Commerce Innovation Marketing & Tech Summit 2025: Philippines 2025. Happening on 25 June 2025 at Shangri-La The Fort, Manila, this conference is aimed at revolutionising Philippine commerce, and will unite industry leaders, marketing experts, and tech innovators to explore the latest trends, strategies, and technologies driving the evolution of e-commerce.

The conference is also rooted in the success of the E-Commerce Marketing in the Philippines 2024 conference, which happened on 8 August 2024.

Retail & E-Commerce Innovation Marketing & Tech Summit 2025: Indonesia 2025

Last but not least, the conference series will be making its debut in Indonesia with the launch of the Retail & E-Commerce Innovation Marketing & Tech Summit 2025: Indonesia 2025, happening in November 2025.

Joven Barceñas, founder and CEO of MARKETECH APAC and UpTech Media, said, “The future of retail and e-commerce in Asia-Pacific hinges on the seamless fusion of technology and marketing. By fostering discussions on innovation, consumer trends, and digital transformation, businesses can unlock new opportunities, stay competitive, and shape the next era of commerce in this dynamic region.”

For speaking opportunities for these conferences, contact Katherine Sy at [email protected]; for registrations, reach out to Hans Policarpio at [email protected]; and for sponsorship, reach out to Joven Barceñas at [email protected].

Hong Kong – A thriving hub for innovation and commerce, Hong Kong offers fertile ground for marketers to explore cutting-edge strategies in artificial intelligence, customer experience, and digital advertising. With its tech-savvy population and global appeal, the city leads with hyper-personalised campaigns and data-driven marketing that engage a diverse and connected audience.

As consumer expectations continue to evolve, brands in Hong Kong are doubling down on customer engagement and leveraging advanced analytics to craft seamless omnichannel experiences. The city’s unique blend of traditional and digital touchpoints demands strategies that bridge the gap between physical and virtual interactions, making it a prime location for exploring the future of marketing innovation.

To empower marketers with the tools and insights necessary to excel, MARKETECH APAC is thrilled to announce the debut of ‘What’s NEXT in Marketing: Hong Kong 2025.’ This highly anticipated one-day conference will take place on 24 April 2025 at Cordis, Hong Kong, offering an unparalleled platform for brands to gain fresh perspectives, elevate their strategies, and thrive in the ever-changing marketing landscape.

Building on the success of its predecessors, ‘What’s NEXT in Marketing: Hong Kong 2025’ is set to be a premier event for marketers eager to harness AI, enhance CX, and master data-driven strategies. Through thought-provoking keynotes, engaging panels, interactive roundtable discussion, fireside chats, and networking sessions, attendees will gain exclusive insights, explore innovative solutions, and connect with industry leaders to drive impactful results in the vibrant Hong Kong market. 

Steering the event’s key sessions are notable industry experts, including:

  • Kary Cheung, Head of Brand and Marketing at English Schools Foundation
  • Céline Sciortino, Group Vice President Brand and Marketing at FWD Insurance
  • Jaslin Goh, Director (Marketing, Communications, and Data) at Octopus Holdings Limited
  • Louise Vas, Head of OSW Marketing at Primecredit Limited 
  • Otilia Chan, Head of Marketing at ShopBack Hong Kong
  • Philip Chau, Regional Director, Marketing Performance & Operations – Asia at Sun Life
  • …and many more to be revealed!

What’s NEXT in Marketing conference series includes conferences in the following markets:

To learn how to be part of this conference, click HERE for further details.

For sponsorship opportunities, please contact Joven Barceñas at [email protected].

For speaking opportunities, contact Jemo Espartinez at [email protected]; and for registrations, reach out to Faye Vita  at [email protected].

Philippines – The Philippines has quickly become a dynamic marketing hub, fuelled by a tech-savvy, digitally connected population. By 2025, the country’s marketing landscape is poised to adopt cutting-edge technologies, further accelerating industry transformation and shaping the future of consumer engagement.

With a large portion of the Filipino population spending significant time online, companies are increasingly recognising the need to invest in tools that align with new platforms. These investments aim to enhance customer experiences, optimise ad spend, drive AI-driven personalisation, and strengthen brand loyalty. The ultimate goal is to adapt as marketing evolves into a more immersive, integrated, and data-driven landscape.

To help marketers stay ahead in the ever-evolving marketing landscape, MARKETECH APAC is opening the doors of Shangri-La The Fort, Manila for its highly anticipated What’s NEXT in Marketing series. The What’s NEXT in Marketing: Philippines 2025 conference, happening on 26 and 27 March 2025, will bring together industry leaders to exchange insights, share expertise, and offer a sneak peek into the future of marketing. 

Building on MARKETECH APAC’s impressive track record and legacy of fostering a well-connected marketing community, this two-day visionary event equips brands and marketers with the essential insights, strategies, and tools needed to stay ahead in a rapidly evolving industry.

Featuring a dynamic lineup of keynote presentations, panel discussions, fireside chats, and networking opportunities, ‘What’s NEXT in Marketing: Philippines 2025’ empowers marketers to expand their networks, elevate their campaigns, and drive success in the Philippine market.

Key industry figures headlining the conference include:

  • Raymund Jiggs Espadilla, Head of Marketing at Aboitiz Foods
  • Mahek Shah, Global Head of Media (AirAsia Media | AirAsia Ads) at AirAsia MOVE
  • Jogent Emmanuel Tan, Marketing Director at Domino’s Pizza Philippines
  • Greg Anonas, Marketing Director at Emperador Distillers, Inc.
  • Mariela Quilala, Head of Marketing at LKY Group of Companies
  • Anthony Louis Guanzon, Chief Marketing Officer at Malayan Insurance
  • Albet Buddahim, Vice President and Head of Marketing at Mega Prime Foods Inc.
  • and many more to be announced!

To find out how you can be part of this conference, click HERE for more details.

For sponsorship opportunities, please contact Joven Barceñas at [email protected].

For speaking opportunities, contact Jean Cabico at [email protected]; and for registrations, reach out to Faye Vita at [email protected].

As we dive into the fast-changing world of marketing in 2024, it’s clear we’re in for some big shifts. Tech is advancing faster than ever, people’s buying habits are constantly evolving, and major global events are influencing how brands connect with audiences. 

With all these moving pieces, it’s more important than ever for marketers to stay ahead of the curve and think strategically about what’s next. In a time when change is the only constant, discussions about the future of marketing aren’t just helpful—they’re essential to staying relevant and competitive in this unpredictable landscape.

At MARKETECH APAC’s recently concluded What’s NEXT in Marketing: Indonesia 2024 conference, the event–being the inaugural conference of the series and the first one in Indonesia–saw fruitful discussions and presentations on the future of marketing innovation and trends which can be used to transform marketing campaigns and the way brands engage with their audiences and drive success in the local market.

For the morning part of the conference, attendees were treated to a range of discussions from data-driven personalisation strategies, reimaging CX in the age of AI and taking advantage of omnichannel strategies, as well as how to properly leverage neuromarketing in digital marketing properly.

The speakers for the morning session included:

  • Kelvin Hong, Director of Brand Marketing at A&W Restaurants Inc.
  • Mediko Azwar, Chief Marketing Officer at Blue Bird Group
  • Ilham Pratama, Head of Marketing at Chery Motor
  • Daniil Pisarenko, Country Manager at Go Mobile
  • Asnawi Jufrie, Vice President & General Manager of Southeast Asia at SleekFlow
  • Hetarth Patel, Vice President – Growth Markets (MEA, Americas, APAC) at WebEngage

Meanwhile, the afternoon part of the conference focused on navigating marketing strategy evolution with generative AI, the role of consumer insights in redefining marketing strategies, digital advertising strategies to retain audiences, and the future channels and trends shaping digital marketing strategies.

The speaker lineup for the afternoon part of the conference includes:

  • Edo Damara, Director of Sales & Marketing at ASTON Priority Simatupang Hotel & Conference Center
  • Irfansyah Kurnia Putra, Country Head of Marketing at IKEA
  • Sawitri Soedarno, Country Head Marketing Indonesia at Jobstreet by SEEK
  • Gaurav Gupta, Chief Marketing Officer & Integration Leader at Kimberly-Clark
  • Herni Wijaya, Chief Growth Officer at Leverate Group
  • Alexander Christian, VP of Marketing and Partnership at LinkAja
  • Nachiket Desai, Country Director, Indonesia at M&C Saatchi Performance
  • Munas Van Boonstra, Managing Director, Southeast Asia at Monks
  • Mahesh Agarwal, Managing Director and Co-Founder at Neurosensum
  • Yosua Tanuwiria, VP Marketing at Pluang
  • Dedy Purwanto, Head of Marketing, Finance and Strategy at Quipper
  • Ryan Dwana, Former Head of Marketing at Reku
  • Bharat Buxani, Senior Vice President Marketing at Rumah123
  • Irene Janti, Country Director of Brand & Marketing | Executive Committee at The Ascott Limited

The conference also included roundtable discussions, which allowed attendees to connect with industry peers, share valuable insights, and explore key marketing topics shaping the future of the industry which include content marketing, customer engagement, customer experience, customer Insights, data & analytics, generative AI, influencer marketing, omnichannel marketing, and performance marketing./ima

Moderating the sessions included:

  • Nanang Siswanto, Marketing Director at Agrinesia Raya
  • Bimo Darmoyo, Country Director – Commercial & Strategy at Cove
  • Boby Hermawan, Head of Digital Marketing at Koltiva
  • Jean Cabico, Regional Producer at MARKETECH APAC
  • Katherine Sy, Regional Head of Content at MARKETECH APAC
  • Munas Van Boonstra, Managing Director, SEA at Monks
  • Mahesh Agarwal, Managing Director & Co-Founder at Neurosensum
  • Erlangga Pribadi, Enterprise Account Executive at Sleekflow
  • Rizqi Iznurhadi, Marketing Strategist at Sleekflow
  • Anky Andikara, Sales Lead Indonesia at Telesign
  • Hetarth Patel, Vice President – Growth Markets at WebEngage

MARKETECH APAC’s first-ever “What’s NEXT in Marketing” conference in Indonesia was made possible by sponsors Sleekflow and iDA by Indosat Business, as well as event partners Digital Ark Creatives, Go Mobile, Neurosensum, Telesign, and WebEngage.

The conference was attended by 190 delegates representing brands from Ace Hardware, Alamii Foods, Allo Bank, Astra Financial, Bank Jago, Bank Mega Syariah, BCA Digital, Citilink, Danone Indonesia, Evermos, Homwell Indonesia, Jagadiri, Kanmo Group, Kimia Farma Apotek, Kredivo, MODENA, Prudential Life Insurance, Watsons, amongst others.

Joven Barceñas, founder and CEO of MARKETECH APAC, expressed his appreciation for everyone who attended the recently concluded conference, emphasising the significance of driving key discussions for the marketing industry this year and beyond.

“Leading meaningful discussions for the marketing industry has never been more crucial, especially in a year marked by rapid change and new challenges. Your engagement and insights make all the difference as we work together to shape the future of our field, drive innovation, and create lasting impact in the region and beyond,” he stated.

The conference is part of a five-part conference series, with the subsequent conferences listed as follows:

For sponsorship opportunities, please contact Joven Barceñas at [email protected].

For speaking opportunities for these conferences, contact Katherine Sy at [email protected]; and for registrations, reach out to Hans Policarpio at [email protected].

Singapore – Known for its strategic role in the Asia-Pacific region, Singapore attracts global and regional brands eager to test cutting-edge marketing techniques and engage a digitally savvy audience. From data-driven personalisation and omnichannel strategies to influencer collaborations and experiential campaigns, marketing in Singapore is constantly evolving to meet the demands of a connected and diverse consumer base.

In Singapore, brands are increasingly embracing hyper-personalised strategies and leveraging modern and evolving technologies like AI to create seamless, engaging customer experiences. As consumer expectations evolve, marketers are focusing on omnichannel approaches that harmonise digital and physical interactions, from AI-driven personalisation to immersive experiences that resonate with Singapore’s digitally savvy audience.

To empower marketers in navigating Singapore’s ever-evolving marketing landscape, MARKETECH APAC is excited to bring back its highly anticipated conference to Lion City. Taking place on 20 February 2025 at One Farrer Hotel, ‘What’s NEXT in Marketing: Singapore 2025’ offers an exceptional platform for marketers to expand their networks, sharpen their strategies, and drive impactful success in the Singaporean market.

Building on the success of its previous edition, ‘What’s NEXT in Marketing: Singapore 2025’ continues to be a premier event in Singapore, equipping brands and marketers with cutting-edge insights, strategies, and tools to excel in a rapidly evolving industry.

In a dynamic day, industry leaders will gather to exchange insights, ignite innovation, and explore the future of marketing through keynote presentations, panel discussions, and interactive roundtables. 

Headlining the conference are industry leaders such as:

  • Ryan Thoo, VP, Marketing & Growth at Antler
  • X.Y. Ng, Head of Marketing at Doctor Anywhere
  • Bipasha Minocha, Group Chief Marketing Officer at EtonHouse International Education Group
  • Jaren Loy, Head, Digital Growth at FairPrice Group
  • Mira Bharin, Chief Marketing Officer at Trust Bank
  • Joon Ming Yeo, Head of Marketing and Commercial Operations at Urban Company
  • and many more to be announced! 

To learn how to be part of this conference, click HERE for further details.

For sponsorship opportunities, please contact Joven Barceñas at [email protected].

For speaking opportunities, contact Katherine Sy at [email protected]; and for registrations, reach out to Pam Acevedo at [email protected].

Malaysia – Malaysia, celebrated for its rich cultural diversity and dynamic economic growth, is emerging as a key player in Southeast Asia’s innovation landscape. As the country continues to embrace digital transformation, its marketing sector is poised to evolve rapidly, offering exciting opportunities for both local and global brands.

As AI, omnichannel marketing, customer experience, data analytics, consumer insights, influencer marketing, and digital advertising landscape reshape the market, brands in Malaysia are increasingly focused on hyper-targeted, customer-centric campaigns that drive engagement and foster lasting brand loyalty. As businesses adapt to the digital age, marketers face the challenge of embracing the next wave of trends and strategies that will redefine the marketing landscape.

Coming to Malaysia on 3 and 4 December 2024, at the Sheraton Petaling Jaya, MARKETECH APAC’s ‘What’s NEXT in Marketing: Malaysia 2024’ conference is set to equip marketers and brands with the tools and insights needed to future-proof their marketing strategies.

Building on the success of last year’s event, What’s NEXT in Marketing: Malaysia 2024 conference will once again bring together marketers and industry leaders from across the country to exchange knowledge, share expertise, and spark meaningful conversations about the future of marketing in Malaysia. With a dynamic lineup of keynote presentations, panel discussions, fireside chats, and networking sessions, this event offers marketers the opportunity to expand their networks, elevate their campaigns, and drive success in the ever-evolving Malaysian market.

Some of the industry leaders that will headline the conference are: 

  • Andrea Chuang, Campaign Marketing Head at AirAsia MOVE
  • Huey Ying Leong, Head of Marketing at Burger King
  • Callista Fernandez, Marketing Director for Oral Care at Colgate-Palmolive
  • Asnawi Jufrie, VP and GM of Southeast Asia at SleekFlow 
  • Jason Yong, CEO and Founder of Unicom Marketing
  • Alyaa Ramlan, Head of Social at Unifi
  • and many more to be announced!

To learn how to be part of this conference, click HERE for further details.

For sponsorship opportunities, please contact Joven Barceñas at [email protected].

For speaking opportunities, contact Jean Cabico at [email protected]; and for registrations, reach out to Hans Policarpio at [email protected].

Singapore – As MARKETECH APAC launches its inaugural “Customer Marketing Asia 2024” conference in Singapore, we’re excited to welcome HubSpot as a Gold Sponsor, where they will lead the discussion on moving beyond ‘transactions’ to build & nurture strong customer relationships.

HubSpot’s customer platform helps businesses grow better. It delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem that extends the customer platform with over 1,500 App Marketplace integrations, a community network, and educational content from HubSpot Academy.

At this conference, Vilhelm Rudberg, Manager, Customer Success Asia at HubSpot, will deliver a keynote presentation on creating exceptional customer experiences by understanding and addressing customer needs seamlessly.

The presentation will explore the importance of making “customer first” a reality using the SCOPE framework, which brings customer-centricity to life in practical terms. Additionally, the presentation will delve into strategies for transforming customers into brand advocates, emphasising the journey from merely satisfying customers to turning them into passionate champions for the brand.

Teddy Cambosa, regional editor at MARKETECH APAC, said, “Improving customer relationships is vital in marketing because it transforms connections beyond transactions into trust and loyalty. A strong relationship fosters customer satisfaction, encourages repeat business, and turns customers into advocates for your brand. This leads to long-term success and growth. We’re excited to hear more from HubSpot on how brands can enhance these relationships by providing insights, automating personalised communications, and creating seamless customer experiences.”

MARKETECH APAC’s “Customer Marketing Asia 2024: Singapore” conference is a premier event that unites marketing leaders and innovators in Singapore to explore the latest trends, strategies, and technologies in customer marketing. This event will feature a diverse lineup of industry leaders across multiple local and global brands including Aftershock PC, Doctor Anywhere, FairPrice Group, Grab, Mastercard, Ninja Van, and more. 

Head over to the official event site to see the full agenda and roster of speakers of “Customer Marketing Asia 2024: Singapore.”

Indonesia – As Indonesia continues to emerge as a key player in Southeast Asia’s economy, marketers must constantly innovate and adapt their strategies to stay relevant, build brand loyalty, and drive growth in this dynamic market. With a diverse and tech-savvy consumer base, the need for innovation isn’t just a necessity but a driving force behind the latest trends in the marketing landscape.

To equip marketers with the essential knowledge and tools to elevate their strategies, MARKETECH APAC is bringing its What’s NEXT in Marketing series to Indonesia. The What’s NEXT in Marketing: Indonesia 2024 conference, scheduled for 7 November 2024 at Pullman Jakarta Indonesia, will bring together industry experts to share experiences, insights, and foresights that will shape the future of marketing in Indonesia.

Building on the remarkable success of its predecessors, What’s NEXT in Marketing: Indonesia 2024 is designed to empower brands and marketers with critical insights, strategies, and tools to navigate the ever-evolving industry landscape. With a lineup that includes keynote presentations, panel discussions, fireside chats, and networking sessions, the event aims to inspire marketers to transform their campaigns, enhance audience engagement, and drive success in the Indonesian market.

Some of the top industry leaders headlining the discussions include:

  • Kelvin Hong, Director of Brand Marketing at A&W Restaurants Inc
  • Gita Rostika, Group Head of Marketing at Bank bjb
  • Mediko Azwar, Chief Marketing Officer at Blue Bird Group
  • Ilham Pratama, Head of Marketing at Chery Motor
  • Irfansyah Kurnia Putra, Country Head of Marketing at IKEA
  • Rajesh Grover, Group VP – Digital and Omnichannel at Kanmo Group
  • Yosua Tanuwiria, VP of Marketing at Pluang
  • Asnawi Jufrie, VP & GM of Southeast Asia at SleekFlow

To learn how to be part of this conference, click HERE for further details.

For sponsorship opportunities, please contact Joven Barceñas at [email protected].

For speaking opportunities, contact Jemo Espartinez at [email protected]; and for registrations, reach out to Hans Policarpio at [email protected].