Market research firm Ipsos unveils new range of solutions for QSR brands

Paris, France – Market research company Ipsos has launched an end to-end innovation solution for Quick Service Restaurants (QSR) to support their development and optimisation of the product life cycle. 

This new solution serves as a comprehensive response to empower QSR innovation in the midst of evolving QSR industry, from cost management and pricing, evolving health trends, home delivery, packaging options, and digitised experiences to premiumisation.

This will also focus on screening and validation, optimising menu and price, developing products and packs, right through to demand forecasting, turning datapoints into compelling, in-context, actionable insights, and strategies to ignite brand growth. 

Moreover, this solution serves as an integral part of the company’s larger suite of innovation products to help clients in taking opportunities and boost their confidence in bringing products and services to the market.

Virginia Weil, global leader of innovation at Ipsos, said that these new QSR solutions by Ipsos will offer clients an agile and flexible way to optimise and forecast their innovations.

“Working globally with many of the leading QSR chains, we partner with clients at any stage of their QSR life cycle to unlock the recipe for predictable success,” she added.

Ipsos draws from multiple science disciplines providing a QSR tailored approach through a business lens. It has offices in more than 90 markets worldwide.