Paris, France — Ipsos has announced the launch of its new online market research platform Ipsos.Digital in key markets across the Asia Pacific. The company said the launch is part of its ongoing vision in delivering fast, high-quality data while simultaneously bringing the best of science, technology, and know-how to its clients.
The intuitive, self-service, end-to-end platform offers clients efficient access to Ipsos’s global research capabilities and insights. It provides access to Ipsos’ fully integrated online panel
s of consumers.
Ipsos has developed this proprietary platform to seamlessly provide clients with innovative technology and efficient professional expertise, providing as-needed access to its expert teams across the world.
The Ipsos.Digital platform contains a range of solutions such as FastFacts, its DIY research tool allowing users to build their own surveys. Clients can choose from more than 700 pre-defined category targets or create their own bespoke definitions. Other solutions include two Ipsos flagship tools: InnoTest, an innovation testing tool, Creative|Spark, and Creative|Spark Digital – a 24-hour turnaround creative assessment tool.
Commenting on the implications of the launch in a new market, Yang Kil, chief growth officer of Ipsos for Asia Pacific, said that Ipsos.Digital is a revolutionary step for them, with real-time, self-serve consumer research. Kil added that clients need to make faster decisions than ever to cope with rapid changes in consumer behaviour and Ipsos.Digital answers these needs.
“Its fast turnaround time, from set-up to delivery, ensures high data quality. It reflects our commitment to outstanding research quality and turning data into actionable insights. In an ever-growing DIY market, we bring a unique alternative that combines technology with state-of-the-art knowledge and applies our principles of ‘security, simplicity, speed and substance’,” Kil said.
Ipsos. Digital’s main benefits are its speed with the ability to access research responses within 24 hours; simplicity of use with DIY functions and the ability to access a research expert at any stage; security with time efficiencies without compromising quality, and substance of being able to design bespoke surveys or a specialised Ipsos solution.
Andrei Postoaca, CEO of Ipsos.Digital, commented, “The digitalisation of market research, like that of most industries, has risen significantly over the last few years. The global pandemic has accelerated this trend, making the ambitious vision of the democratisation of market research a reality. We are delighted to launch our digital platform in Asia, the power of Ipsos.Digital is its ability to streamline processes and enable clients to access insights in hours rather than days or weeks. Platform users can work on their own or obtain assistance from relevant Ipsos experts around the world.”
In February, JCDecaux partnered with research firm IPSOS to launch a customer feedback program called ‘JCDecaux VOICE’.