Tag: Ipsos
Market research company Ipsos has launched its new ‘Creative|Spark’ capability, designed specifically for the public sector and non-profit organisations.
Filipinos trust Google and YouTube over leading social media platforms for their purchases, according to Ipsos’ study.
Ipsos has recently launched new data reflecting on the e-commerce landscape as well as the non-cash payment economy in Malaysia, highlighting how locals are becoming more adept at using non-cash services to make purchases for their online shopping.
Consumers across the Asia-Pacific region are largely enthusiastic about AI and new technologies but remain deeply concerned about the future, a new report by Ipsos revealed.
According to the data, most people (62%) in the regions said they were excited for the products and services that use AI; interest is greatest in China (80%), Indonesia (76%), Thailand (76%) and South Korea (73%).
Market research and consulting firm Ipsos has forged a world-first partnership with audience measurement research firm OzTAM to provide cross-channel video audience measurement across multiple devices and content types.
Cloud-based omnichannel platform Teads revealed the results of its collaborative research with market research firm Ipsos on key creative elements that drive success in the omnichannel automotive campaign landscape.
This is an integral part of the company’s larger suite of innovative products to help clients boost their confidence and take opportunities in bringing products and services to the market.
Market research company Ipsos has launched its new online market research platform Ipsos.Digital in several key markets across the Asia Pacific.
The new program allows JCDecaux to implement strategic changes, act on any immediate issues, and help client partners achieve success.
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