Tag: Ipsos

Kuala Lumpur, Malaysia – Ipsos has recently launched new data reflecting on the e-commerce landscape as well as the non-cash payment economy in Malaysia, highlighting how locals are becoming more adept at using non-cash services to make purchases for their online shopping.

Approximately 50% of Malaysians have made purchases on e-commerce platforms in the past six months, up from 39% in 2023. The popular product categories for online shopping include fashion items, groceries, accessories, and electronic devices.

In terms of market share, Shopee retains market leadership but experienced a 6% decline in market share. Meanwhile, TikTok Shop gained an 8% increase in market share, indicating strong competition. It is worth noting that 72% of respondents shopped in Shopee while 43% of respondents used TikTok Shop. Other platforms like Lazada and social media sites saw lower engagement.

Over at non-cash payment options, around 55% of Malaysians have used non-cash payments in the past three months, an increase of 4% from 2023. Moreover, e-wallet usage has increased by 14% compared to 2023, with 92% of e-wallet users reported using e-wallets in the past three months. Daily usage of e-wallets has also risen, with 51% of users aged 25-34 and 42% of users aged 45-74 using them daily.

Touch ‘n Go is the most widely used e-wallet, followed by MAE. There is a notable increase in MAE usage among those aged 35-44 and in the East region .

It is also worth noting that the increase in e-wallet usage is accompanied by a slight decrease in credit card usage, while debit card usage has increased by 2%. Moreover, the most significant growth in e-wallet usage is for retail purchases, food and beverage outlets, and online purchases,

Lastly, younger generations (18-24 years old) show a significant increase in e-wallet usage, with a 21% rise, while online bank transfers are more popular among those aged 35-44.

Singapore – Consumers across the Asia-Pacific region are largely enthusiastic about AI and new technologies but remain deeply concerned about the future, a new report by Ipsos revealed. 

Although the global debate over the benefits and risks of AI remains divided, the report highlights that people in Asia are optimistic about technological progress. In the Asia Pacific region, 68% of consumers believe AI is positively impacting the world, significantly higher than the global average of 57%.

According to the report, China is the most receptive to new technology, ranking first among the 50 global markets surveyed in terms of believing AI will have a positive impact worldwide.

Despite these positive figures, the report also found that many APAC countries continue to express concerns about AI.

Since 2013, the percentage of Indians who believe technological processes are negatively impacting their lives has risen by 19%, while in Japan, the figure has increased by 18 percentage points.

Concerns about AI, digital privacy, and security are also widespread, with seven in 10 consumers in the Asia Pacific region worried about how companies are collecting their personal information. These concerns are especially high in the Philippines (86%), Thailand, and Singapore (both 81%).

In addition to privacy concerns, the report uncovered intriguing insights. It found that young people in Asia are generally anxious about the future, with more than half (57%) of Gen Z in the Asia Pacific region expressing a preference for growing up in the era of their parents’ childhood—surpassing the global average of 51%.

The Ipsos report suggests that brands capitalise on the nostalgia trend by blending familiar traditions from the past with modern innovations.

Meanwhile, the report also highlights broad consensus on climate change, with 84% of people believing the world faces an environmental disaster unless the region acts swiftly. This concern has grown significantly in Australia, rising by 15% since 2013.

Most consumers in the Asia-Pacific region believe that individuals should not bear the responsibility of making further changes to their daily lives to address climate change. 

Three in four (73%) respondents stated they are already doing all they can to protect the environment, with this sentiment especially strong in Indonesia (91%), Thailand (89%), and the Philippines (87%).

In addition, three-quarters of those surveyed (75%) believe companies are not doing enough to address environmental issues. Alarmingly, a majority in India, Taiwan, Indonesia, and Thailand feel it is already too late to take meaningful action on climate change.

Hamish Munro, CEO of Ipsos APEC, commented, “This latest report highlights how our consumers and citizens think and feel in a world of rapid change and complexity, particularly around technological evolution, societal change, and climate change. The insights reveal a region that is open to transformation but wants its businesses to step up, guide the change revolution, and be leaders.”

“When it comes to climate change, consumers believe brands have a critical role to play in minimising harmful environmental effects. There is a real opportunity for brands to be environmental leaders and demonstrate their commitment to climate change efforts,” Munro added. 

Singapore – People in the Asia-Pacific are recognising the changes AI will bring, with almost three-quarters (73%) of people across APAC said AI will profoundly change their life in the next year three to five years. Moreover, around 66% said AI would change how they do their job in the next five years. This is according to the latest data from global market research company Ipsos.

According to the data, most people (62%) in the regions said they were excited for the products and services that use AI; interest is greatest in China (80%), Indonesia (76%), Thailand (76%) and South Korea (73%). 

However, English-speaking countries, including Australia and New Zealand, feel the need for caution with the approach to AI – just 39% of Aussies and 43% of Kiwis said they were excited for the technology. Both countries are more likely to feel trepidation about AI, with 66% of New Zealanders and 64% of Australians saying AI makes them nervous. 

Meanwhile, most people across APAC (66%) said AI would change how they do their job in the next five years. Indonesia (87%), Thailand (81%) and China (80%) are the most likely to say AI will change how they do their job. At least half of Australians think AI will change their job – 16% said it was very likely to affect their work, while 34% said it was somewhat likely. 

However, more Aussies think AI will improve their job (29%) than those who think it will make it worse (20%). Just under half (46%) expect it to make the job market worse. 

Moreover, Indonesia is leading the charge in understanding AI – 86% of those surveyed said they understand it. In Australia, 63% said they had a good understanding of AI. The figure is lower than the global average of 67%. 

Hamish Munro, CEO for APEC at Ipsos, said, “People are still firmly divided over whether AI will be a friend or foe in the coming years. Across the APAC region, Asian countries are leading the charge for embracing the technology, showing both a strong understanding and excitement about the technology. English-speaking countries, including Australia and New Zealand, remain sceptical about AI, particularly its impact on their day-to-day life and employment.”

Australia – Market research and consulting firm Ipsos has forged a world-first partnership with audience measurement research firm OzTAM to provide cross-channel video audience measurement across multiple devices and content types.

The incorporation of OzTAM’s data into Ipsos iris stands out as a key innovation within the new IAB currency, Ipsos iris. This integration also marks a notable collaboration among media industry measurement entities on a global scale.

For the first time, through this partnership, free-to-air TV networks will be able to provide a complete audience sizing for their digital video and media assets in a trusted currency environment. It also lets media planners merge and compare BVOD audiences on different devices, like connected TV sets (CTVs), with the wide range of media brand audiences measured by Ipsos iris.

Furthermore, this integration will allow media owners and agencies to see the gradual reach of BVOD audiences when added to web and app audiences on all devices using the Ipsos iris platform. They can also compare audience profiles across all devices and content types for BVOD audiences compared to web and app audiences.

The data from OzTAM’s BVOD comes from OzTAM VPM (video player measurement service), which is Australia’s official measurement for BVOD content. The service can track over 16 million connected devices, including CTVs, mobile phones, tablets, and PCs, on a minute-by-minute basis every day.

Meanwhile, IAB digital web and app audience currency is sourced from Ipsos iris’ 8000 device, an industry-recognised, multi-device, single-source panel. 

BVOD is a key component of VOZ, Australia’s Total TV reporting standard, which is set to become currency in 2024. VOZ brings together broadcaster viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for Australia’s television industry. 

The expansion of CTV metrics in Ipsos iris over the coming months is set to include streaming services, video sharing, and social media platforms. 

As part of the immediate expansion of video measurement, Ipsos iris will now also release audience data for video viewing on websites tagged by Ipsos iris. With this, video audiences tagged on news websites can be broken out by device and demo profile. 

Simon Wake, CEO at Ipsos ANZ, said, “We are thrilled to partner with OzTAM to deliver a unique set of audience data that enhances the utility of Ipsos iris for cross-channel planning and commercial insights. Data fusion is the best way to retain the integrity and accuracy of audience currency measurement across media channels; it also avoids duplication of cost and brings collaboration and consistency across the media ecosystem. Ipsos has a global reputation for delivering innovation, and this audience data set is an important and world-leading development in audience measurement.” 

Karen Halligan, CEO at OzTAM, also shared, “OzTAM is pleased to collaborate with the IAB and Ipsos in defining the Australian video viewing landscape. Partnering with Ipsos to deliver this important new dataset for the media industry further cements OzTAM as the unique, official, and independent market measure for BVOD viewing in Australia.” 

Meanwhile, Gai LeRoy, CEO at IAB Australia, commented, “Industry-standard, cross-media audience data is vital to advertisers and agencies, requiring both accountability and ways to evaluate opportunities consistently across media. Common standards within Ipsos iris and OzTAM for robust, transparent, and independent data have set the benchmark for successful cross-media measurement. This is another example of world-leading Australian innovation in digital content measurement, which will ultimately assist advertisers in making smarter cross-screen investment decisions.” 

Also speaking on the expansion, Craig Johnson, director of research and insights for audience intelligence at Seven, said, “Seven West Media is excited to have the CTV data from OzTAM combined with the current Ipsos iris digital data. For the first time, the industry will be able to see the total online all-devices and content metrics, showing the strength of Seven, 7plus, 7NEWS.com.au, and The West Australian. This year has been a landmark year for audience measurement, with the launch of VOZ and now the incorporation of CTV data into Ipsos iris.” 

Michael Stephenson, chief sales officer at Nine, added, “Nine is pleased to welcome the  integration of VOZ data into Ipsos iris digital ratings system. It is a huge advancement in  showing the true reach and power of Australian publishers and their value to marketers. For the  first time, there will be a single source of measurement across digital platforms that harnesses the world class measurement that OzTAM brings to life with VOZ, allowing advertisers to examine the audience reach of Nine’s total video and online content across 9Now, nine.com.au and our other digital assets. As the media landscape continues to become more fragmented, there is an increasing need for industry collaboration and I congratulate Ipsos and OzTAM for  delivering this initiative.” 

Singapore – Cloud-based omnichannel platform Teads revealed the results of its global collaborative research with market research firm Ipsos on key creative elements that drive success in the omnichannel automotive campaign landscape. 

The collaborative research findings showed that streamlined messaging, brand clarity, wide shots, and human connection are among the key creative elements that can convey successful storytelling in an automotive campaign.

Based on the data, videos that focus less on the vehicle and instead integrate the object into a larger storyline tend to gain higher in-view times. Revealing the interior features of the vehicle is also found to be engaging, particularly in consideration-focused ads.

Additionally, campaigns that prominently feature the brand logo and name capture audience attention and provide a strong hook. Wide and simple shots are also effective as they convey a sense of freedom and movement, which tend to engage viewers.

Part of the data also revealed that videos with fewer scenes gain higher in-view times as they require less cognitive effort to comprehend.

In addition, colour contrasts also play an important role in a campaign’s effectiveness, with lighter elements having a significant impact on in-view time. The research showed that chromatic contrasts like blue and orange make the videos more appealing, increasing in-view time. Meanwhile, dark-coloured videos have a shorter viewing time due to a lack of contrast.

Teads leverages Ipsos cutting-edge AI capabilities and advanced statistical modelling techniques to gain a comprehensive understanding of effective automotive advertisement elements.

Henner Blömer, VP of global client partnerships at Teads, said, “Creativity is the crucial component of successful digital car campaigns. In previous Teads research, we found significantly higher levels of attention (+49%) and brand lift (+31%) with creatively optimised campaigns. In order to provide clients and agencies with further insights into the optimal design of advertising media, we have collaborated with IPSOS to develop best practices to significantly increase the view time of campaigns.“

Also commenting on the research, Jessica Sleep, brand communications and social media manager at MINI, said, “There have been some great insights presented as a result of this study, particularly around the use of people, colour contrasts, and text. We’ve implemented Teads’ recommendations in our upcoming campaigns, and I look forward to seeing the results!”

Paris, France – Market research company Ipsos has launched an end to-end innovation solution for Quick Service Restaurants (QSR) to support their development and optimisation of the product life cycle. 

This new solution serves as a comprehensive response to empower QSR innovation in the midst of evolving QSR industry, from cost management and pricing, evolving health trends, home delivery, packaging options, and digitised experiences to premiumisation.

This will also focus on screening and validation, optimising menu and price, developing products and packs, right through to demand forecasting, turning datapoints into compelling, in-context, actionable insights, and strategies to ignite brand growth. 

Moreover, this solution serves as an integral part of the company’s larger suite of innovation products to help clients in taking opportunities and boost their confidence in bringing products and services to the market.

Virginia Weil, global leader of innovation at Ipsos, said that these new QSR solutions by Ipsos will offer clients an agile and flexible way to optimise and forecast their innovations.

“Working globally with many of the leading QSR chains, we partner with clients at any stage of their QSR life cycle to unlock the recipe for predictable success,” she added.

Ipsos draws from multiple science disciplines providing a QSR tailored approach through a business lens. It has offices in more than 90 markets worldwide.

Paris, France — Ipsos has announced the launch of its new online market research platform Ipsos.Digital in key markets across the Asia Pacific. The company said the launch is part of its ongoing vision in delivering fast, high-quality data while simultaneously bringing the best of science, technology, and know-how to its clients.

The intuitive, self-service, end-to-end platform offers clients efficient access to Ipsos’s global research capabilities and insights. It provides access to Ipsos’ fully integrated online panels of consumers.

Ipsos has developed this proprietary platform to seamlessly provide clients with innovative technology and efficient professional expertise, providing as-needed access to its expert teams across the world.

The Ipsos.Digital platform contains a range of solutions such as FastFacts, its DIY research tool allowing users to build their own surveys. Clients can choose from more than 700 pre-defined category targets or create their own bespoke definitions. Other solutions include two Ipsos flagship tools: InnoTest, an innovation testing tool, Creative|Spark, and Creative|Spark Digital – a 24-hour turnaround creative assessment tool.

Commenting on the implications of the launch in a new market, Yang Kil, chief growth officer of Ipsos for Asia Pacific, said that Ipsos.Digital is a revolutionary step for them, with real-time, self-serve consumer research. Kil added that clients need to make faster decisions than ever to cope with rapid changes in consumer behaviour and Ipsos.Digital answers these needs.

“Its fast turnaround time, from set-up to delivery, ensures high data quality. It reflects our commitment to outstanding research quality and turning data into actionable insights. In an ever-growing DIY market, we bring a unique alternative that combines technology with state-of-the-art knowledge and applies our principles of ‘security, simplicity, speed and substance’,” Kil said.

Ipsos. Digital’s main benefits are its speed with the ability to access research responses within 24 hours; simplicity of use with DIY functions and the ability to access a research expert at any stage; security with time efficiencies without compromising quality, and substance of being able to design bespoke surveys or a specialised Ipsos solution.

Andrei Postoaca, CEO of Ipsos.Digital, commented, “The digitalisation of market research, like that of most industries, has risen significantly over the last few years. The global pandemic has accelerated this trend, making the ambitious vision of the democratisation of market research a reality. We are delighted to launch our digital platform in Asia, the power of Ipsos.Digital is its ability to streamline processes and enable clients to access insights in hours rather than days or weeks. Platform users can work on their own or obtain assistance from relevant Ipsos experts around the world.”

In February, JCDecaux partnered with research firm IPSOS to launch a customer feedback program called ‘JCDecaux VOICE’.

Australia – Out-of-Home (OOH) media company JCDecaux has partnered with research firm IPSOS, to create a new customer feedback program called ‘JCDecaux VOICE’. 

‘JCDecaux VOICE’ allows the media company to implement strategic changes, act on any immediate issues, and help client partners achieve success. Through the program, three one-minute surveys will be sent to clients throughout their campaign, providing a holistic overview of the end-to-end campaign experience. The first survey is sent when the campaign is booked, the second just before the campaign live date, and the final four weeks after the campaign has ended.

Max Eburne, JCDecaux’s chief commercial officer, noted that JCDecaux VOICE has been developed to ultimately improve the customer experience in the long term.

He further shared that the new program delivers regular, ongoing customer feedback at key points throughout the JCDecaux campaign journey, to drive tactical and strategic change.

“Customer feedback is an essential part of what makes our service the best in the business and, through our partnership with leading research company IPSOS, we will now be able to measure client satisfaction at every step of the customer journey,” said Eburne. 

JCDecaux said that the latest program follows the 2020 launch of JCDecaux CONSULT, a biannual survey implemented to capture feedback about JCDecaux’s performance to understand client needs and identify areas of growth.

Sydney, Australia – Despite 87% of Australian respondents saying that they support advertising measures among online content providers who offer free content, around 70% of Australian respondents are still unaware on how these online content providers generate their revenue despite being a ‘free service’ to customers, according to insights provided by market research company Ipsos during the latest IAB Australia MeasureUp conference.

The report leans heavily on facts relating to importance of transparency and control over data, stating that 81% of consumers stating they want ‘more control and choice’ over the collection and use of their personal information, and 46% stating they wanted companies to stop sharing their information with third parties without consent as a high priority.

Transparency on what data is collected and how it is used is the key driver to a high level of trust in providing personal information (43% ), however sound corporate values such as having a good corporate reputation (40%) and being ethical (39%) are nearly equally key trust drivers.

It also noted that customers who are loyal to certain brands are most likely to share their information out of brand trust. About 47% of respondents say that they are more comfortable about sharing their data, provided that brands need to be more upfront with how the data collected will be used.

In addition, 46% of respondents say that they are willing to share information to these online providers, provided they are the only data needed.

For specific instances, 38% feel comfortable sharing their purchase history with a brand online if requested, 34% feel comfortable sharing browsing history and 38% feel comfortable sharing personal details to online content providers such as email, phone, or address. 

For Gai Le Roy, CEO of IAB Australia, while it is great news that consumers are so supportive of an ad-funded model to these online content providers, the insights suggests the industry has some work to do.

“Trust with a digital brand, including openness to provide data, goes well beyond reading consent notices and extends across all their interactions with the brand online and offline. To ensure the strength and sustainability of the industry, we need to build on existing levels of trust, and respect consumer’s preferences for more transparency and more control in relation to how their data is used,” Le Roy stated.

While nearly all Australians think privacy of their information is important when choosing digital content and services, only 3 in 10 people feel their understanding of data protection and privacy rights is of a high standard. Ultimately 8 in 10 people want more control and choice over the collection of their personal information, while 69% care about their data privacy but don’t know what to do about it.