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Tag: QSR

Pizza Hut sold by yum brands main
Yum! Brands agrees $2.7b sale of Pizza Hut, with China business sold separately
Posted on June 18, 2026
by Aliza Carmona
USA – Yum! Brands has entered into definitive agreements to sell Pizza Hut for a combined $2.7 billion, with LongRange Capital acquiring the business outside mainland China and Yum China Holdings purchasing the mainland China operations. Under the transaction, Pizza Hut outside mainland China will be...
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Subway Malaysia the subway fold campaign
Subway Malaysia’s new campaign folds previous creative work into an evolving brand story universe
Posted on June 8, 2026
by Aliza Carmona
Malaysia – Subway Malaysia has rolled out its latest campaign for “The Subway Fold”, which not only introduces a new folded handheld format but also brings together fragments of the brand’s recent creative history into a movement-led, socially native campaign world. Created with Beatnk under the platform...
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Little Caesars MY launch main
Little Caesars brings HOT-N-READY menu to Malaysia with first store launch in May 2026
Posted on May 22, 2026
by Aliza Carmona
Malaysia – US pizza chain Little Caesars is set to enter Malaysia with its first restaurant scheduled to open in Damansara on May 24, 2026. The first outlet will be located at 39G, Jalan SS 21/37, Damansara Utama, 47400 Petaling Jaya, Selangor. Additional locations are expected to open in the following...
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Ipsos Featured Img
Market research firm Ipsos unveils new range of solutions for QSR brands
Posted on March 30, 2023
by Teddy Cambosa
This is an integral part of the company’s larger suite of innovative products to help clients boost their confidence and take opportunities in bringing products and services to the market.
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Leon's-new-brand-logo
India-based QSR brand Leon’s unveils new brand logo
Posted on September 21, 2022
by Kathleen Murata
The latest logo of QSR brand Leon's went from a modest shade of mustard to a bright, bold, and classic red.
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Subway MY announces local expansion; targets 500 new branches
Subway MY announces local expansion; targets 500 new branches
Posted on May 11, 2022
by Teddy Cambosa
Quick service restaurant brand Subway has announced a new master franchise agreement with Pegacorn to significantly expand the brand’s footprint in West Malaysia.
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What’s NEXT: The state of dine-in, food aggregators moving forward in 2022
What’s NEXT: The state of dine-in, food aggregators moving forward in 2022
Posted on February 16, 2022
by MARKETECH APAC
Food aggregators are no longer an afterthought among consumers. Here are five trends to consider amid the shift of focus to this F&B business model.
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McDonald's-India-Leap-Year-Birthday-Promo-Campaign
New campaign from McDonald’s India celebrates ‘leapling birthdays’
Posted on March 2, 2021
by Teddy Cambosa
Leap-year birthday celebrants don't have to worry about not celebrating, as the new campaign from McDonald's India makes these celebrants special.
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Subway Malaysia
Subway's "More Meat, Less Marketing" campaign gains traction in Malaysia
Posted on November 12, 2020
by MARKETECH APAC
Subway's latest campaign takes on a tongue-in-cheek approach, highlighting the idea of low-budget marketing in exchange of a deliciously made new product.
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Jollibee Champ is Back
A champ is back: Jollibee’s 1/3 pound patty burger returns to menu
Posted on October 30, 2020
by MARKETECH APAC
Jollibee's Champ is back with a delightful tag-along.
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