Sydney, Australia – Independent omnichannel sell-side advertising platform Magnite has announced the launch of its singular supply side platform (SSP) Magnite Streaming, which combines technology from the Magnite CTV and SpotX platforms.
Magnite Streaming empowers media owners to maximise the value of their assets holistically across live and VOD inventory, CTV and OTT environments, and addressable linear, while gaining insights to more efficiently and effectively drive their businesses.
Some of its CTV and OTT clients include Nine, TVNZ, Emtek Digital and Samsung Ads. Magnite Streaming also provides advertisers with unparalleled access to CTV and OTT inventory, audience targeting capabilities and real-time reporting.
The SSP’s features include comprehensive seller deal management capabilities to monetise all types of long-form video content, inventory curation tools purpose-built for video such as advanced podding, frequency capping and reserved/upfront inventory management, and multi-faceted audience activation features including seller defined audiences, third-party data integrations, and secure data matching, amongst others.
Juliette Stead, head of JAPAC at Magnite, commented, “Magnite’s combined expertise across all digital video formats makes us the strongest omnichannel technology provider for premium publishers to count on. Our experienced team is able to effectively address the diverse opportunities and challenges that arise in video advertising, having executed many exciting streaming video campaigns in partnership with leading broadcasters and streaming publishers throughout JAPAC, such as Nine, TVNZ, Emtek Digital and Samsung Ads.”
She added, “Through Magnite Streaming, we’re reinforcing our commitment to address the unique needs of our clients and helping set them up for long term success to propel the progression of ad-supported CTV and OTT.”
The recent SSP launch comes after the recent news of Magnite’s global, two-year expanded partnership with Disney Advertising.
