Vietnam – L’Oréal Groupe Vietnam has decided to renew its agreement with Publicis Groupe Vietnam. The Publicis Groupe Vietnam mandate includes digital, commerce, on-site, off-site, D2C activation, and brand-building media services.
When Starcom won the media mandate previously held by GroupM, Publicis Groupe’s tailored solution, ONEL’ORÉAL powered by Starcom, commenced its relationship with L’Oréal Groupe in 2020.
The partnership between Publicis Groupe, Vietnam, and L’Oréal Groupe will last three years.
Pierre-Olivier Guy, the chief digital and marketing officer for L’Oréal Groupe Vietnam, said, “We would like to thank agencies taking part in the process. After recently assessing the media agency landscape in Vietnam, it is an honour for L’Oréal Groupe, Vietnam to extend our partnership with Starcom. We were impressed by the level of commitment, passion, and enthusiasm shown throughout the selection process.”
He added, “This award also recognises the great work done by our respective teams in recent years. Our collaboration delivers superior and award-winning work that helps us connect with our consumers and build a competitive edge in the high-velocity and complex digital landscape of Vietnam.”
Starcom’s partnership with L’Oréal Groupe, Vietnam has evolved over time, from a media-focused mandate to a comprehensive on-site and off-site workforce dedicated to generating results across several markets. Starcom has served as a strategic accelerator for L’Oréal Groupe, Vietnam, setting up innovative initiatives such as becoming one of the first firms in Vietnam to open a TikTok shop for its products.
Meanwhile, Vineeth Dhruvan, CEO of Publicis Media in Vietnam, stated, “This win is especially dear to us because, as an incumbent, the challenge is often to outweigh, outperform, outsmart oneself. We treated ourselves as the biggest competitive threat to beat, and we are delighted that L’Oréal Groupe has once again placed their trust in us.
