Sydney, Australia – Gametech marketing company Livewire has announced that it is entering a global partnership with esports company GAMURS Group, encompassing the markets of Europe, Middle East and the Asia-Pacific.
Said partnership follows after Livewire recently expanded to APAC this year.
Riad Chikhani, founder and CEO at GAMURS, says the company is excited to launch the partnership with Livewire off the back of formidable growth over the past 18 months which saw GAMURS’ collective audience grow to nearly 40 million readers.
“Growth remains our highest priority in the GAMURS Group as we continue to expand into new verticals and expand our reach. The growth offered through our partnership with Livewire is exciting as we look to work with more brands to help them reach such a dedicated audience,” Chikhani stated.
The new partnership enables Livewire clients to leverage the GAMURS Group’s audience of over 100 million unique fans across its portfolio of websites and social media profiles which separately command more than 80 million consumers per month.
For Indy Khabra, co-founder and CEO at Livewire, gaming and esports has been a priority on the marketer’s agenda as brands progress to find new ways to add value to the next generation of consumers. He also added that GAMURS Group has quickly become one of the largest online esports and gaming destinations, connecting millions of users every day.
“By partnering with GAMURS Group, we continue to execute on our gametech vision. Global esports viewership is expected to grow at a 9% CAGR, hitting 646 million viewers in 2023. The partnership gives marketers the ability to easily target esports enthusiasts programmatically, while providing our clients gametech solutions that deliver effective marketing outcomes,” Khabra stated.
