Auckland, New Zealand – Experiential marketing solutions provider Limelight Platform has appointed Leon Hudson as its new managing director for the APAC region.
The appointment will see Hudson enabling the Canada-based marketing agency to support its growth in APAC, beginning with Australia, New Zealand, and Singapore.
Hudson brings with him more than 20 years of experience in sales and marketing strategy. He has previously worked as the strategic advisor for content marketing agency IMMedia Content, general manager for technology solutions company Re-Hub, and group head of revenue for advertising technology company CtrlShift.
Hudson said, “There has long been a disconnect between online and offline marketing; Limelight helps bridge the gap. With a contactless consumer journey, personalized communication, and numerous safety-related features, the platform’s latest version is ready for the post-lockdown rebound.”
Meanwhile, Terry Foster, the chief executive officer of Limelight Platform, shared that the decision to appoint a managing director in the region arose from the agency’s strategic planning sessions in early 2021. The chosen strategy aligns with the needs of its long-standing global client base.
“Hudson is a 20-year Martech veteran with a track record of success, including over 15 years in leadership roles across the Asia Pacific region. His experience will be invaluable supporting our global client base which is rapidly growing in the region,” said Foster.
Limelight Platform works for experiential marketing return on investment, live event data, and insights. The platform enables marketers to create, manage and measure experiential marketing campaigns and live events; crucial as the economy continues to reopen and the appetite for safe and secure human connection.