Sydney, Australia – The LEGO Group has announced its renewed marketing leadership in Australia & New Zealand, with the appointment of Justine McKenny as its new senior director, head of marketing.
In her new role, McKenny will be responsible for taking leadership of The LEGO Group’s marketing teams in Australia and New Zealand, and will be aiming to push the brand’s marketing efforts across the region.
Prior to this role, McKenny joined the LEGO Group in 2009 as a marketing assistant, and over the past 15 years she has progressed through the marketing organisation, launching many successful campaigns and new themes, as well as managing an evolving portfolio to lead the Brand team.
In 2021, she was promoted to brand director for Australia and New Zealand, where she was the lead architect in the redesign of the LEGO portfolio differentiation strategy and market principles.
Speaking on McKenny’s appointment, Troy Taylor, vice president & general manager at LEGO Australia & New Zealand, said, “We are so pleased to promote a home-grown talent in Justine to our Head of Marketing role for Australia & New Zealand. Australia is such an important market for the LEGO Group and we felt that Justine’s passion and vision for the LEGO brand, along with her energy and ideas around people development and leadership stood out through the recruitment process.”
“Justine also has a solid track record of delivering results, and has managed and brought to life pretty much our entire theme portfolio over her journey, making her the ideal candidate to take our marketing efforts to the next level in the years ahead,” he added.
Notably, McKenny’s appointment comes after recent leadership appointments in the Asia Pacific region, with Claus Kristensen as the new senior vice president and Uma Ramanan as the new head of marketing for APAC.
