Hong Kong – On-demand delivery platform Lalamove has launched a regional branding campaign called ‘Make a Winning Move’, aimed at inspiring businesses around Asia and Latin America to take advantage of the platform’s various business features, strong driver-partner network, and wide-ranging fleet for a fast and reliable delivery solution. By seasoning the regional campaign with ‘local spices’, the campaign seeks to strike chords with local audiences in over 30 cities in nine different markets.
The central creative idea behind the regional campaign revolves around scenarios where Lalamove’s service and B2B features help businesses stay ahead of the game and land a triumph. With the thematic approach developed by Hong Kong-based agency Secret Tour and creative input from local creative and production teams across the region, the brand campaign and creatives will be released in Hong Kong, Singapore, Malaysia, the Philippines, Taiwan, Thailand, and Vietnam, as well as Indonesia, and Brazil, running across TV, digital, OOH and social advertising to cover every corner of promotional channels. Local creative teams have the freedom to cherry-pick the recipe that best resonates with their local audiences and culture to be presented in local flavours.
Two of the ‘local spices’ are the Hong Kong version of the brand video, which features two business owners competing in Kung Fu style, with a play on Hong Kongers’ favourite fighting scenes, and the Thai video, which features celebrity entrepreneur Bilkin Putthipong to resonate with first jobbers and young business owners.
Kristie Cheung, Lalamove’s head of marketing communications, said that the platform makes every endeavour to be a reliable partner of businesses and helps them jump over hurdles at all fronts of their businesses, and the campaign is a visualisation of what’s going on behind the scenes.
“We are extremely excited about the ‘Make A Winning Move’ campaign and are thrilled to introduce our brand and business solutions to more new cities in ASEAN and Latin America in a creative way this year. At Lalamove, we go the extra mile in every way possible to make everyone win in every move,” added Cheung.
