Singapore – South Korea’s flag carrier Korean Air is placing its regional communications in the hands of independent regional communications agency, Francis & Low (F&L). F&L will now be its official public relations agency for Southeast Asia to help the premium full-service carrier capitalise on growth in the region.
F&L will be working with Korean Air across all of Southeast Asia: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam. The Singapore-headquartered PR agency will be providing strategic counsel and doing media relations.
Southeast Asia is an important outbound market for Korean Air as well as an important inbound market with Korea being a popular leisure destination. Korean Air also serves more destinations in North America than any other Asian carrier, making the airline a popular choice for transit travellers.
In a trans-Pacific Joint Venture with Delta Air Lines, a SkyTeam partner, the two airlines also offer 18 peak day departures between Seoul-Incheon and the U.S., connecting more than 290 destinations in the Americas and over 80 destinations in Asia in 44 countries.
“Korean Air is a premium full-service carrier that is a market leader and an innovator in the aviation industry,” says F&L managing director, Leithen Francis. “The airline has a premium inflight service and we look forward to promoting this through our work with the media.”
“Korean Air first became familiar with F&L through the work we have been doing in Korea for our other clients. They could see first-hand the quality of the work we do, and our expertise in the aviation industry, and decided to have us work for them in Southeast Asia,” furthered Francis.
Southeast Asia is an important and growing market for Korean Air, which serves 22 destinations in Southeast Asia.
“We had long recognized Francis & Low’s industry expertise, insight and global network,” said Jill Chung, head of global communications team at Korean Air. “We are excited to work closely with the team to tap into this very important market to further promote the Korean brand.”
“We are honoured that Korean Air has selected us to be the airline’s PR agency of record in Southeast Asia,” added F&L’s Francis.
