Tag: South Korea
South Korea – SM Entertainment has partnered with Pinterest to launch an exclusive content experience featuring K-pop girl group Hearts2Hearts, coinciding with the release of the group’s second mini-album, Lemon Tang. As part of the collaboration, SM Entertainment has launched an official Pinterest...
Surabaya, Indonesia — Korean-based healthcare company Wellness Innercell has signed a representative office partnership agreement in Surabaya, Indonesia, marking a strategic step in its expansion into the country and strengthening its presence across Southeast Asia. The partnership, running from...
Japan – Publicis Groupe Japan & South Korea has launched ‘Experience. Lab’, a Tokyo-based hub designed to deliver CX strategy and experience design solutions for clients across Japan and South Korea. The lab combines behavioural insight, design craft and business strategy, with a focus on delivering...
South Korea – Crunchyroll will expand its presence in Taiwan and South Korea, aiming to strengthen the anime ecosystem in both markets as part of its ongoing push across Asia. The expansion was announced by Rahul Purini, President of Crunchyroll. As part of the move, the company plans to increase investments...
![[Collaboration] SHOWBOX x ReelShort](https://marketech-apac.com/wp-content/uploads/2026/06/Collaboration-SHOWBOX-x-ReelShort.jpg)
Seoul, South Korea – ReelShort and Korean content studio SHOWBOX have entered into a co-production partnership to develop original short-form dramas for audiences worldwide, as both companies look to capitalise on the growing demand for vertical entertainment. Under the agreement, SHOWBOX will co-produce...
![[Collaboration] Anua x KPOP Demon Hunters](https://marketech-apac.com/wp-content/uploads/2026/06/Collaboration-Anua-x-KPOP-Demon-Hunters.jpg)
South Korea –Korean skincare brand Anua has launched a new global campaign tied to its ongoing collaboration with Netflix’s hit franchise, KPop Demon Hunters, as it looks to deepen engagement with the fandom worldwide. Created by BBH Singapore, the campaign, titled “Gonna Be Glowin”,...
Singapore – Creator marketing platform Fabulate has appointed former Meta, Disney and Yahoo executive Jon Kee as Commercial Director for Southeast Asia, Japan and South Korea, a newly created role aimed at supporting the company’s continued expansion across APAC. Based in Singapore, Kee will oversee...
Kuala Lumpur, Malaysia — OREO is dunking into the global power of K-pop with the launch of its first-ever worldwide snacking partnership with BTS, introducing a limited-edition cookie and fan campaign inspired by the group’s Korean roots and devoted fan community! At the heart of the campaign...
Seoul, South Korea — Hyundai Motor is putting human potential and robotics innovation in the spotlight with the launch of its new global campaign film “Next Starts Now,” featuring South Korean football star Son Heung-min and Boston Dynamics’ Atlas robot. As part of the FIFA World Cup 2026™ platform,...
South Korea – INNOCEAN has launched its LEAVE ZERO TRACE “Leave No Broth” campaign, introducing a new initiative to tackle pollution caused by hikers who leave behind leftover ramen broth in mountain areas. Led by Global CEO Jung A Kim, the campaign coincides with the International Day for Biological...
