Sydney, Australia – Media agency Initiative has announced the appointment of Danielle Galipienzo as head of Impact to lead its purpose-led consulting division. The appointment comes as the agency continuously develops the department, expanding from pro-bono partners to include paid services and impact consulting open to all clients.
She will be responsible for looking upon opportunities where Initiative can do its role of helping employees, clients, media partners, NFPs and other businesses to positively amplify the impactful work they’re doing. She will also create impact campaigns supported by a team across Initiative nationally.
Galipienzo will retain her role as the agency’s client director. Working with Initiative, she has been a very intergral part in strategising the ad spaces and running campaigns of its clients.
Sam Geer, national managing director at Initiative, describes Galipienzo as a genuine market leader, and her experience and passion are evidences that she can lead Initiative’s impact division into its growth.
“We are in a unique position in our industry thanks to the resources, skills, and influence that we have. This new role will help me do my best work where I can effectively drive change in culture, for our clients and the industry,” Galipienzo expressed.
This year, Initiative has also appointed David Cook as its head of marketing and IQ.
