Kuala Lumpur, Malaysia – Global cloud communications platform Infobip has appointed Ben Lewis as its new vice president of marketing and growth. In his new role, he will be leading Infobip’s global marketing and growth function and will be responsible for increasing the firm’s market share and brand awareness to meet its growth targets.
In addition, he will ensure Infobip is positioned as a full-stack omnichannel communications platform for every platform.
Overseeing a global team, Ben has significant experience in global omnichannel communications. He was previously the VP of strategic commercial Innovation at Infobip. Before Infobip, Ben was the director of revenue operations at U.S. messaging company OpenMarket.
Acquired by Infobip in 2020, Ben joined OpenMarket from a tech start-up in 2016. Following the acquisition of OpenMarket, Ben managed the transition of the sales and accounts teams, working closely with Infobip’s executive team.
Speaking on his new role, he said, “Having worked with Infobip and its executive team since its acquisition of OpenMarket, I’ve seen first-hand the breadth and depth of its people. Infobip has been hugely successful to date, and it has strong relationships with customers such as Microsoft and Adobe and partners like CRM platform HubSpot and workflow platform ServiceNow.”
He added, “With a more agile and collaborative approach, we can enhance that success and ensure Infobip achieves ambitious profitable growth. I’m looking forward to working with colleagues to ensure customers understand how our full stack communications infrastructure is so powerful that other providers run their platforms on it.”
Meanwhile, Ivan Ostojić, chief business officer at Infobip, commented, “Infobip is focused on profitable growth, and the marketing and growth team is critical to our success. But to achieve that success, every team worldwide must be aligned and focused on the same objective. Combining the marketing and growth teams under Ben’s new leadership unifies our end-to-end go-to-market functions from strategy to campaigns. Now everyone is focused on how they can help our customers succeed and, by doing so, how we can achieve ambitious profitable growth.”
He added, “Ben is an exceptional marketing leader with vast industry experience. What’s more, having been with the firm for some time [who] understands our business inside out. At Infobip, we’re committed to developing our people, helping them perform at their best and make the step up, which Ben exemplifies with this new appointment.”
